Wd40: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

For over 50 years, people have relied on wd-40 to protect metal from rust and corrosion. explore our lubricants, penetrating oils, cleaners and rust removal products. wd-40 is perfect for big and small jobs that require protection from rust and corrosion. find out where to buy wd-40 products here.

403.6M

Estimated Revenue

287.92k

Website Visitors

4/5

Trustpilot Score

What do we know about WD-40 Company?

Estimated Revenue (2020)

$403.6M

Total Employees

620 Founded

1953

Industry

Consumer Goods

Location

San Diego, United States

About

WD-40 Company: For over 50 years, people have relied on WD-40 to protect metal from rust and corrosion. Explore our lubricants, penetrating oils, cleaners and rust removal products. WD-40 is perfect for big and small jobs that require protection from rust and corrosion. Find out where to buy WD-40 products here.

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What is WD-40 Company's Revenue?

WD-40 Company's estimated revenue for 2024 is $403.6M.

What does WD-40 Company do?

Founded in San Diego, California U.S.A. in 1953, WD-40 Company is a publicly traded, global sales and marketing company. The blue and yellow can with the little red top and yellow "shield" carries with it positive brand equity - the brand is memorable, easily recognizable and known for its superiority in quality and reliability to end users across 62 unique channels of trade in more than 176 countries. Our maintenance products currently make up ~90% of net sales and homecare and cleaning products ~10%. WD-40 Company's corporate headquarters and Corporate Brand Support Center are located in San Diego. Our ~500 highly engaged tribe members in our 15 offices throughout the world are caretakers of our brands and innovators of our future. Our "Why" We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. Our "How" We create positive lasting memories by cultivating a tribal culture of learning and teaching which produces a highly engaged workforce who live our company's values every day. Our "What" Our mission is to deliver unique, high value and easy-to-use solutions for a wide variety of maintenance needs in workshops, factories and homes. We market and distribute our brands across multiple trade channels in countries all over the world.

What are the monthly traffic metrics for Wd40?

6/mo Traffic Growth

17.90%

All Time Traffic Growth

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Monthly Hits

288k

Time on Site

0.6Mins

Bounce Rate

69%

How fast is Wd40 growing?

Wd40 has grown by -3.5% in the last 6 months according to SimilarWeb.

How do people interact with Wd40?

Last month, Wd40 received 288k visitors who spent an average of 0.6 minutes on the website and visited 1.0 different pages per session. Overall, 69% of people bounce on the first visit.

How do people find Wd40?

47.6k people (17%) visit Wd40 directly. 198.6k (69%) people search for them in Google. Whereas, 22.7k (8%) discover Wd40 through Facebook, Reddit, and YouTube. 405.6 (0%) visitors come from Wd40's email newsletters. Finally, 292.7 (0.1%) people come from affiliates and or paid referrals.

Who uses Wd40?

Wd40's top market is the United States and they receive 138.1k (48.0%) people.
Then the 2nd is United Kingdom with 23.3k (8.1%).
The 3rd is is Canada with 22.6k (7.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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