Whatcar: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Read expert car reviews, find great deals or get the latest automotive news and advice

2.03M

Estimated Revenue

3.13M

Website Visitors

4.4/5

Trustpilot Score

What do we know about What Car??

Estimated Revenue (2020)

$2.03M

Total Employees

14 Founded

1973

Industry

Automotive

Location

Twickenham, United Kingdom

About

What Car?:

Social Links

What is What Car?'s Revenue?

What Car?'s estimated revenue for 2024 is $2.03M.

What does What Car? do?

What Car? is the UK's biggest car-buying brand and has been helping Britain's car buyers make purchasing decisions for over 45 years. Our tests are widely regarded as the most trusted source of new car advice. Whatcar.com is the UK's leading car-buying website, offering trusted reviews and data on every new car. The website also offers news, advice on car leasing, new car deals and used cars for sale. Our existing market-leading business now has a purpose-built e-commerce platform connecting 20 million potential car buyers to a network of dealers across the UK.

What are the monthly traffic metrics for Whatcar?

6/mo Traffic Growth

39.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

3M

Time on Site

3.1Mins

Bounce Rate

55%

How fast is Whatcar growing?

Whatcar has grown by -21.1% in the last 6 months according to SimilarWeb.

How do people interact with Whatcar?

Last month, Whatcar received 3M visitors who spent an average of 3.1 minutes on the website and visited 3.0 different pages per session. Overall, 55% of people bounce on the first visit.

How do people find Whatcar?

449.4k people (14%) visit Whatcar directly. 2.6M (83%) people search for them in Google. Whereas, 14.4k (0%) discover Whatcar through Facebook, Reddit, and YouTube. 17.6k (1%) visitors come from Whatcar's email newsletters. Finally, 1k (0.0%) people come from affiliates and or paid referrals.

Who uses Whatcar?

Whatcar's top market is the United Kingdom and they receive 2.2M (69.1%) people.
Then the 2nd is United States with 130.2k (4.2%).
The 3rd is is Ireland with 59.3k (1.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Whatcar's ads on Google?

Google Ads

WhatCar.com - New Car Deals From What Car? - We've Haggled For...‎

https://www.whatcar.com/new-car-deals/

The Right Car, At The Right Price, From The Right Dealer. Premier Marketplace · Trusted Reviews · Leading Car-Buying Site · Local Deals · Best Selection Of Cars Brands: Audi, BMW, Citroen, Ford, Hyundai, Kia, Mercedes, Renault, Seat, Skoda

Keyword: what car uk

What do Whatcar's customers say about them?

Review Score

4.4/5

Total Reviews

65 Info

What Car? Leasing

[email protected]

01914912330

5 Star

70.0%

4 Star

25.0%

3 Star

5.0%

2 Star

0.0%

1 Star

0.0%

Read reviews that mention

Dennis Brown

very good.

Reviewed on 2019-06-03T02:51:21

very good. i just but in my price i wanted to spend per month and it found the car i could a

Joshua Cook

wont let me do anything untill i review

Reviewed on 2019-06-02T14:21:49

stop asking me to review the sight i haven't actually got the chance to use it much yet!

Sue Needham

Personal Car Lease Searching

Reviewed on 2019-06-02T09:13:52

Quick and easy to use

customer

helpful and always up to date.

Reviewed on 2019-06-01T13:16:37

helpful and always up to date.

Paul Whyte

Used once before and had zero issues

Reviewed on 2019-06-01T10:59:22

Used once before and had zero issues. Happy to use them again.

Michaela Manning

Excellent- Regular updates on offers

Reviewed on 2019-05-31T13:12:10

Excellent- Regular updates on offers, clear & concise information, helpful

Nick

Request for quote only

Reviewed on 2019-05-30T20:34:47

Request for quote only

James Taylor

Personal lease

Reviewed on 2019-05-30T12:33:08

Great service and option to be linked straight in with the best quotes and the dealers

Aventri

Aventri’s event management platform enables thousands of brands to create engaging virtual, hybrid, and in-person events that connect people around the globe.... More

Review (August 2025)

Read expert car reviews, find great deals or get the latest automotive news and advice

Estimated Revenue (2020)

$2.03M

Total Employees

14

Founded

1973

Industry

Automotive

Location

Twickenham, United Kingdom

About

What Car?:

Social Links

What is What Car?'s Revenue?

What Car?'s estimated revenue for 2024 is $2.03M.

What does What Car? do?

6/mo Traffic Growth

39.00%

All Time Traffic Growth

Monthly Hits

3M

Time on Site

3.1Mins

Pages per Visit

3.0

Bounce Rate

55%

How fast is Whatcar growing?

Whatcar has grown by -21.1% in the last 6 months according to SimilarWeb.

How do people interact with Whatcar?

Last month, Whatcar received 3M visitors who spent an average of 3.1 minutes on the website and visited 3.0 different pages per session. Overall, 55% of people bounce on the first visit.

How do people find Whatcar?

449.4k people (14%) visit Whatcar directly. 2.6M (83%) people search for them in Google. Whereas, 14.4k (0%) discover Whatcar through Facebook, Reddit, and YouTube. 17.6k (1%) visitors come from Whatcar's email newsletters. Finally, 1k (0.0%) people come from affiliates and or paid referrals.

Who uses Whatcar?

Whatcar's top market is the United Kingdom and they receive 2.2M (69.1%) people.Then the 2nd is United States with 130.2k (4.2%).The 3rd is is Ireland with 59.3k (1.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Review Score

4.4/5

Total Reviews

65

Info

[email protected]

01914912330

Read reviews that mention

very good.

wont let me do anything untill i review

Personal Car Lease Searching

helpful and always up to date.

Used once before and had zero issues

Excellent- Regular updates on offers

Request for quote only

Personal lease

Whatcar's top market is the United Kingdom and they receive 2.2M (69.1%) people.
Then the 2nd is United States with 130.2k (4.2%).
The 3rd is is Ireland with 59.3k (1.9%).