Review (July 2025)

Hos oss kan du enkelt och billigt handla mat online. vi har ett brett sortiment av mat och dryck och självklart ett stort ekologiskt utbud. vår affärsidé: sveriges billigaste matkasse!

304.5M

Estimated Revenue

2.21M

Website Visitors

2.6/5

Trustpilot Score

What do we know about Willys?

Estimated Revenue (2020)

$304.5M

Total Employees

2100

Founded

1986

Industry

Retail

Location

Gothenburg, Sweden

About

Willys: Hos oss kan du enkelt och billigt handla mat online. Vi har ett brett sortiment av mat och dryck och självklart ett stort ekologiskt utbud. Vår affärsidé: Sveriges billigaste matkasse!

Social Links

Alexa Ranking: 79573

What is Willys's Revenue?

Willys's estimated revenue for 2024 is $304.5M.

What does Willys do?

I över 40 år har vi brunnit för att erbjuda svenska folket bra mat till låga priser. Genom vår affärsidé, Sveriges billigaste matkasse, bidrar vi till att sätta bra mat på fler svenska middagsbord. Detta har gjort oss till en av Sveriges ledande matvarukedjor, och vi fortsätter att växa. Tillsammans är vi 7000 medarbetare på 200 butiker runt om i landet och e-handel på willys.se. Willys är en del av Axfood-koncernen. Förutom Willys och Willys Hemma ingår varumärken som Hemköp, Tempo och mat.se i koncernen som är en av Nordens största börsnoterade dagligvarukoncerner.

What are the monthly traffic metrics for Willys?

6/mo Traffic Growth

8.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

3.4Mins

Bounce Rate

38%

How fast is Willys growing?

Willys has grown by -10.3% in the last 6 months according to SimilarWeb.

How do people interact with Willys?

Last month, Willys received 2M visitors who spent an average of 3.4 minutes on the website and visited 5.0 different pages per session. Overall, 38% of people bounce on the first visit.

How do people find Willys?

1.3M people (61%) visit Willys directly. 797.7k (36%) people search for them in Google. Whereas, 23.8k (1%) discover Willys through Facebook, Reddit, and YouTube. 8.9k (0%) visitors come from Willys's email newsletters. Finally, 5.6k (0.3%) people come from affiliates and or paid referrals.

Who uses Willys?

Willys's top market is the Sweden and they receive 2.2M (98.4%) people.
Then the 2nd is Norway with 12.2k (0.6%).
The 3rd is is Denmark with 3.5k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Willys's ads on Google?

Google Ads

Bli Willys Plus-kund idag | Anslut dig redan idag | willys.se

https://www.willys.se/artikel/om-oss/willys-plus

Med Willys Plus gör du en ännu bättre affär när du handlar hos oss. Att bli Willys Plus-kund är busenkelt och det kostar ingenting. Billigast på nätet. Hemleverans. Hämta i butik. Tjänster: Handla mat online, Bra miljöval, Frukt & grönt, Köttgaranti, Färskt bröd bakat i butik.

Willys.se - Anslut dig till Willys Plus - Fler och bättre erbjudanden

https://www.willys.se/artikel/om-oss/willys-plus

Handla på Willys.se - Bra mat billigt online

https://www.willys.se/

Prova Willys Hämta. Om tid är pengar så har vi erbjudandet för dig. Vår affärsidé: Sveriges billigaste matkasse. Välkommen till Willys, i butik eller online! Stort utbud.

Anslut dig till Willys Plus - Anslut dig redan idag - willys.se

https://www.willys.se/artikel/om-oss/willys-plus

Med Willys Plus gör du en ännu bättre affär när du handlar hos oss. Att bli Willys Plus-kund är busenkelt och det kostar ingenting. Hemleverans. Hämta i butik. Billigast på nätet. Tjänster: Handla mat online, Bra miljöval, Frukt & grönt, Köttgaranti, Färskt bröd bakat i butik.

Handla på willys.se - Ladda upp och varva ned

https://www.willys.se/

Goda råd behöver inte vara dyra. Ladda upp och varva ned. Handla online på willys.se. Vår affärsidé: Sveriges billigaste matkasse. Välkommen till Willys, i butik eller online!

Keyword: willys bro

What do Willys's customers say about them?

Review Score

2.6/5

Total Reviews

128

Info

Willys
5 Star
16.7%
4 Star
16.7%
3 Star
0.0%
2 Star
16.7%
1 Star
50.0%
Read reviews that mention
Magnus Lind

Great store

Reviewed on 2021-02-10T15:24:13

Great store, fresh food, okay opening hours. Staff is service minded, at least in the store I shoppedin.
read more
ARAVIND

You are definitely recruiting some bad…

Reviewed on 2020-12-05T12:39:42

You are definitely recruiting some bad staff at Willys Älvsjö (you need to train them before you allow them to start working),many are good but some are not, they are not serving all the customers in par. Please think and take necessary actions. People wont like coming there if you don’t check them.
read more
Kayvan

Bad experience at the parking lot

Reviewed on 2020-10-19T20:00:01

Bad experience at the parking lot. What happened was that I set my p-disk to the wrong time,but I can prove that my car has not been parked there for more than 1 hour. The time limit was 2 hours. BUT the problem is that the parking company (Europark) can use (or misuse) the rule they have set, which is "they don't care how long your car has been parked there, EVEN if you can prove that you only have been parked there for 10 minutes. If you set your p-disk to the wrong time then you get a ticket." And this is what private parking companies hope you to do. This is how they make money. They hope that you forget your p-disk or set it to the wrong time. What I do now is I am boycotting Willy's. This principal case has cost me a parking ticket and a bit more but it cost Willy's much more. They have to find nother solution so their customers do not have to pay for parking or parking tickets. They lost a customer permanently.
read more
Morten de Nully

Overprised E-handel

Reviewed on 2020-08-12T10:41:51

Overprised E-handel. Watch out for the online home delivery. It's nice, but when half the items you order turns out to not be availble,you dont have an option opt out. Now i get 5 items and end up paying more in shipping then i did for the items. Not to mention they apparently need 2 bags to hold those 5 small items. back to Mathem.se for me.
read more
ebu

Proper supermarket as it suppose to be

Reviewed on 2020-01-12T18:17:10

Proper supermarket as it suppose to be. Has good discounts
A D

Tried to find opening times for a store…

Reviewed on 2019-12-31T17:12:03

Tried to find opening times for a store using their website. Extremely poorly designed interface.At least on phone site plus wrong info on google maps.
read more

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