Review (August 2025)

Wizards of the coast is a family of studios specializing in building role playing, trading card, and digital games for all genres of players.

313.28M

Estimated Revenue

9.16M

Website Visitors

2.8/5

Trustpilot Score

What do we know about Wizards of the Coast?

Estimated Revenue (2020)

$313.28M

Total Employees

1200

Founded

1990

Industry

Entertainment

Location

Renton, United States

About

Wizards of the Coast: Wizards of the Coast is a family of studios specializing in building role playing, trading card, and digital games for all genres of players.

Social Links

Alexa Ranking: 6471

What is Wizards of the Coast's Revenue?

Wizards of the Coast's estimated revenue for 2024 is $313.28M.

What does Wizards of the Coast do?

At Wizards of the Coast everything starts with great stories, fantastic art and innovative game play. Our players and fans are members of a global community bound together by their love of both digital gaming and in-person play. From Magic: The Gathering, the first and most widely played Trading Card Game (TCG), to Dungeons & Dragons, the roleplaying game that started an entire new category and culture, each of our brands delivers a unique entertainment value to our fan communities including novels, animated TV series, movies, video games, board games, apparel and much more. Wizards of the Coast is a subsidiary of Hasbro, Inc. For more information about the company, please visit us at www.wizards.com.

What are the monthly traffic metrics for Wizards?

6/mo Traffic Growth

2.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

9M

Time on Site

3.1Mins

Bounce Rate

56%

How fast is Wizards growing?

Wizards has grown by -9.8% in the last 6 months according to SimilarWeb.

How do people interact with Wizards?

Last month, Wizards received 9M visitors who spent an average of 3.1 minutes on the website and visited 3.0 different pages per session. Overall, 56% of people bounce on the first visit.

How do people find Wizards?

2.9M people (31%) visit Wizards directly. 4.9M (53%) people search for them in Google. Whereas, 887.5k (10%) discover Wizards through Facebook, Reddit, and YouTube. 56.3k (1%) visitors come from Wizards's email newsletters. Finally, 183.5k (2.0%) people come from affiliates and or paid referrals.

Who uses Wizards?

Wizards's top market is the United States and they receive 3.2M (34.4%) people.
Then the 2nd is Canada with 639.9k (7.0%).
The 3rd is is Germany with 599.7k (6.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Wizards's ads on Google?

Google Ads

Magic: The Gathering Arena | Download Free | wizards.com

https://t.wizards.com/c/Xxti63

The strategy card game that started it all is on PC. Step into Arena and reward your skills! Competitive Constructed. Constructed Decks. User-Friendly Gameplay. Competitive Draft. Free-to-Play. 14-Card Draft Packs. Learn How to Play Magic. Singleton Game Mode.

Magic: The Gathering Arena - Download Free

https://magic.wizards.com/en/mtgarena

The strategy card game that started it all is on PC. Step into Arena and reward your skills! Singleton Game Mode. Free-to-Play. Streamer Events. Competitive Constructed. User-Friendly Gameplay. Competitive Draft. Learn How to Play Magic. Constructed Decks.

Magic: The Gathering Arena - Download Free

https://magic.wizards.com/en/mtgarena

The strategy card game that started it all is on PC. Step into Arena and reward your skills! 14-Card Draft Packs. Competitive Constructed. Competitive Draft. Constructed Decks. Free-to-Play. User-Friendly Gameplay. Learn How to Play Magic. Singleton Game Mode.

Wizards.com - Download Free - Outwit, Outplay, and Overpower

https://magic.wizards.com/en/mtgarena

Defeat opponents and show off your skill with epic creatures and powerful enchantments. Play the tutorial. Get 5 decks. Start your journey. Now is the time to try some Magic. Constructed Decks. Competitive Draft. Learn How to Play Magic. Singleton Game Mode.

Magic: The Gathering Arena | Download Free

https://t.wizards.com/c/Xxti63

Defeat opponents and show off your skill with epic creatures and powerful enchantments. Play the tutorial. Get 5 decks. Start your journey. Now is the time to try some Magic. Free-to-Play. Constructed Decks. Competitive Constructed. Singleton Game Mode.

What do Wizards's customers say about them?

Review Score

2.8/5

Total Reviews

19

Info

Wizards of the Coast
5 Star
38.9%
4 Star
11.1%
3 Star
11.1%
2 Star
5.6%
1 Star
33.3%
Read reviews that mention
Daragh

So Youtubers get two each and my country gets none

Reviewed on 2021-05-18T11:24:03

I have been running a ravenloft styled campaign for awhile now and been playing d and d more then half my life.With the new book coming out " Van Richtens guid to Ravenloft" I was super excited and the best part was it was going to be released on my birthday. Needless to say I was over the moon. So reserved a copy at the game store closest to me. Made the Journey in and no copies. In fact no copies in my country. Yet I seen that alot of YouTube's got two free copies about a week ago. Really disappointed with this. Really shows a lack of care for players time. Glad youtubes can get review copies but the should never be put before the customer
read more
Theis Magle

I was playing tournement in MTG Arena

Reviewed on 2021-05-13T07:43:52

I was playing tournement in MTG Arena. 2. day i was 6-1 and need one more win to get $2000. In my 1.game of best out of 3. I had a sure win, but then it crash. I have the chance to play a new opponent, but he had a crazy deck and I lost 0-2. So i won money, but it felt I was roped for $1000. Wizard got my log and compensated. My respons to them. “Great service is when you get more than you expekt. I am greatfull, that you compensate for my frustrating experience. I realy respect that! I am one happy Magic player now”
read more
Shasam

A shadow of their former self

Reviewed on 2021-04-28T05:42:10

A shadow of their former self. No a days they are just and overpriced brand living on the name of whatthey once were.
read more
Eric_NT

I'm a bit bias on this one as nostalgy…

Reviewed on 2021-03-17T00:11:46

I'm a bit bias on this one as nostalgy plays a big role. But i have always loved both MTG and D&D and even so many years later when i have a rare day off,i gather a few mates, some pizza and a few drinks and spend a great evening. Saddly can't do it monthly as old times... but... still good times now and then. Blabled too much, sorry. Great product and garanteed fun with friends.
read more
Lorenzo Baldini

Worst e-commerce experience. Nevermore

Reviewed on 2021-03-12T15:02:24

I bought a Secret Drop, paid in advance on feb 17 and had the confirmation of my order dispatched on feb 23rd.The same day the shipping was canceled apparently for a sorting error. 18 days and 10 e-mail later, my order is still in Stand-By, no shipping but also, what's worst, no communication at all. An incredible sequela of lies and omissions and overall one of, if not 'the' worst e-commerce experience of my life.
read more
AndrewM

I have always found their products a…

Reviewed on 2021-02-14T05:55:30

I have always found their products a bit expensive. They are good and i will keep buying them but i feel they would have more reach if they droped the prices a bit.At the moment i think mostly young adults or older demografics are able to afford buying them consistently. Teens will have a hard time and unless their parents are also nerds, i doupt they will be willing to spend money buying miniatures, boosters or others on a regular basis.
read more
Grem

The best since i was a kid

Reviewed on 2020-11-28T10:12:59

The best since i was a kid, still my number one choise after all this years.
CritHit

They faded away a little but with IPs…

Reviewed on 2020-11-21T06:33:18

They faded away a little but with IPs like MTG and DnD, they will forever hold a place in my heart.

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