Review (July 2025)

Our personalized children's books are perfect for all ages, with your child at the centre of the story.

35.63M

Estimated Revenue

1.18M

Website Visitors

4.6/5

Trustpilot Score

What do we know about Wonderbly?

Estimated Revenue (2020)

$35.63M

Total Funding

$22.81M

Total Employees

86

Founded

2012

Industry

Internet

Last Funding Date

Series B Jun 2017

About

Wonderbly: Our personalized children's books are perfect for all ages, with your child at the centre of the story.

Social Links

Alexa Ranking: 102323

What is Wonderbly's Revenue?

Wonderbly's estimated revenue for 2024 is $35.63M.

What does Wonderbly do?

Founded in 2014, Wonderbly is a unique, award winning startup that lives on the intersection of storytelling, engineering, digital and print. We are building a new class of global publishing business that brings millions of people into our superbly high quality products - as co-creators and audiences - and in doing so empower them to build connections with each other. We're calling it Personal Publishing and we believe it's going to be massive. Our focus in the near future is with the children market where it all started - creating stunning, uncompromisingly high quality and technically ambitious personalised books for kids. You see, we're not in the children's book business. We're in the business of sparking kids' imaginations and inspiring boundless self-belief. That might sound a bit over the top, but we truly believe that imaginatively personalised stories are one of the greatest ways to make a child feel loved, unique and capable of anything. To show them that any story they imagine could be their story. Backed by top VCs, Wonderbly is based in the UK but with a global footprint. We are a ‘full stack publisher', handling every aspect of the process of creating our books and serving our customers through our zero inventory, direct to consumer model.

What are the monthly traffic metrics for Wonderbly?

6/mo Traffic Growth

-29.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

2.8Mins

Bounce Rate

47%

How fast is Wonderbly growing?

Wonderbly has grown by 26.8% in the last 6 months according to SimilarWeb.

How do people interact with Wonderbly?

Last month, Wonderbly received 1M visitors who spent an average of 2.8 minutes on the website and visited 5.0 different pages per session. Overall, 47% of people bounce on the first visit.

How do people find Wonderbly?

476.9k people (40%) visit Wonderbly directly. 515.7k (44%) people search for them in Google. Whereas, 141.9k (12%) discover Wonderbly through Facebook, Reddit, and YouTube. 16.9k (1%) visitors come from Wonderbly's email newsletters. Finally, 17k (1.4%) people come from affiliates and or paid referrals.

Who uses Wonderbly?

Wonderbly's top market is the United States and they receive 433.3k (36.7%) people.
Then the 2nd is United Kingdom with 131.5k (11.1%).
The 3rd is is Canada with 113.6k (9.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Wonderbly's customers say about them?

Review Score

4.6/5

Total Reviews

18878

Info

Wonderbly
5 Star
80.0%
4 Star
5.0%
3 Star
10.0%
2 Star
5.0%
1 Star
0.0%
Read reviews that mention
Jesse Paddock

Book was great

Reviewed on 2021-05-21T13:04:16

Book was great, price seemed really high at $80 for one book
Séverine

Très bon service

Reviewed on 2021-05-21T07:40:48

Très bon service
George M

Excellent choice for a mom

Reviewed on 2021-05-21T05:05:27

I bought as a Mothers Day gift for my niece, to be from her kids. She absolutely loved the book and the kids enjoy hearing the story over and over again.She honestly said to me, "This book is the best gift ever!".
read more
Sharon Valree

The items ordered were a big hit

Reviewed on 2021-05-21T02:05:43

The items ordered were a big hit! Keep up the good work.
Ida

Always a great product

Reviewed on 2021-05-21T00:01:14

Always a great product. Needed to use customer service this time and they were just as wonderful todeal with.
read more
Dave

Got "My Mom is a superhero" for my wife…

Reviewed on 2021-05-20T23:19:11

Got "My Mom is a superhero" for my wife for Mother's Day. Book was well made, and it was cute that it had my kid's name's in it,but the first two pages were about how Mom is a superhero because she's really good at the dishes and in the kitchen. Really sexist stereotypes. :(
read more
JOHNATHON HAALAND

Great gift!!!!

Reviewed on 2021-05-20T22:09:05

Turned into a great Mother’s Day gift. She loved it!!!
Sergio

Awesome mothers day gift idea

Reviewed on 2021-05-20T22:06:16

Awesome mothers day gift idea. Arrived as specified in perfect condition. Highly recommend

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