Wsbt: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Wsbt cbs 22 provides news, sports, entertainment and public interest programs to the south bend, indiana area including mishawaka, notre dame, granger, osceola, elkhart, jimtown, dunlap, new carlisle, goshen, middlebury, bristol, new paris, nappanee, howe, lagrange, topeka, bourbon, milford, syracuse, north webster, warsaw, bremen, plymouth, walkerton, argos, tippecanoe, culver, grovertown, delong, rochester, akron, winamac, north judson, laporte, north liberty, wakarusa, lapaz, millersburg, knox, and michigan city, indiana – and these areas of michigan: st. joseph, benton harbor, buchanan, niles, three oaks, new buffalo, harbert, bridgeman, stevensville, watervliet, berrien springs, dowagiac, marcellus, cassopolis, decatur, vandalia, constantine, white pigeon, galien and edwardsburg.

75M

Estimated Revenue

672.57k

Website Visitors

4/5

Trustpilot Score

What do we know about WSBT22?

Estimated Revenue (2020)

$75M

Total Employees

120 Industry

Broadcast Media

Location

Mishawaka, United States

About

WSBT22: WSBT CBS 22 provides news, sports, entertainment and public interest programs to the South Bend, Indiana area including Mishawaka, Notre Dame, Granger, Osceola, Elkhart, Jimtown, Dunlap, New Carlisle, Goshen, Middlebury, Bristol, New Paris, Nappanee, Howe, Lagrange, Topeka, Bourbon, Milford, Syracuse, North Webster, Warsaw, Bremen, Plymouth, Walkerton, Argos, Tippecanoe, Culver, Grovertown, Delong, Rochester, Akron, Winamac, North Judson, LaPorte, North Liberty, Wakarusa, Lapaz, Millersburg, Knox, and Michigan City, Indiana – and these areas of Michigan: St. Joseph, Benton Harbor, Buchanan, Niles, Three Oaks, New Buffalo, Harbert, Bridgeman, Stevensville, Watervliet, Berrien Springs, Dowagiac, Marcellus, Cassopolis, Decatur, Vandalia, Constantine, White Pigeon, Galien and Edwardsburg.

Social Links

Alexa Ranking: 136577

What is WSBT22's Revenue?

WSBT22's estimated revenue for 2024 is $75M.

What does WSBT22 do?

The WSBT22's Mission is to be the dominant, highest-rated TV station and content provider across all day parts and platforms, while attracting and growing talented dedicated staff, maximizing revenue and operating profit and concurrently providing exemplary and genuine public service and servant leadership to our community. WSBT22's history has been full of other firsts…first UHF station to telecast a high school basketball tournament, first station to present a closed-circuit telecast of a college football practice, first Indiana station to transmit a color picture, first to establish news bureaus, first to produce morning and noon news programs and first to take its news on the road with live, remote telecasts. WSBT22 is a CBS affiliate and serves northern Indiana and southwest Michigan.

What are the monthly traffic metrics for Wsbt?

6/mo Traffic Growth

40.90%

All Time Traffic Growth

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Monthly Hits

673k

Time on Site

2.2Mins

Bounce Rate

58%

How fast is Wsbt growing?

Wsbt has grown by 27.0% in the last 6 months according to SimilarWeb.

How do people interact with Wsbt?

Last month, Wsbt received 673k visitors who spent an average of 2.2 minutes on the website and visited 1.0 different pages per session. Overall, 58% of people bounce on the first visit.

How do people find Wsbt?

413.6k people (62%) visit Wsbt directly. 172.3k (26%) people search for them in Google. Whereas, 74.5k (11%) discover Wsbt through Facebook, Reddit, and YouTube. 482.2 (0%) visitors come from Wsbt's email newsletters. Finally, 930.7 (0.1%) people come from affiliates and or paid referrals.

Who uses Wsbt?

Wsbt's top market is the United States and they receive 658.4k (97.9%) people.
Then the 2nd is Canada with 1.9k (0.3%).
The 3rd is is Brazil with 1.5k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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