Review (August 2025)

Wwf-canada is a science-based conservation organization working to conserve species at risk, protect threatened habitats and address climate change.

18.85M

Estimated Revenue

49.45k

Website Visitors

4/5

Trustpilot Score

What do we know about WWF-Canada?

Estimated Revenue (2020)

$18.85M

Total Employees

130

Founded

1967

Industry

Nonprofit Organization Management

Location

Toronto, Canada

About

WWF-Canada: WWF-Canada is a science-based conservation organization working to conserve species at risk, protect threatened habitats and address climate change.

Social Links

What is WWF-Canada's Revenue?

WWF-Canada's estimated revenue for 2024 is $18.85M.

What does WWF-Canada do?

World Wildlife Fund Canada (WWF-Canada) was founded in 1967 by Senator Alan MacNaughton, and has become one of the country's leading conservation organizations, enjoying the active support of more than 150,000 Canadians. As a member of the WWF global network, we actively contribute to the achievement of the organization's mission: To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by: • conserving the world's biological diversity, • ensuring that the use of renewable natural resources is sustainable, • promoting the reduction of pollution and wasteful consumption. WWF Canada's Conservation Program is tackling some of the most daunting conservation challenges facing the country, as well as the broader international community. Our energies are directed to completing a national network of marine protected areas, safeguarding the Arctic, supporting leading-edge research to protect Canadian wildlife and habitats, addressing priority conservation concerns for North America, and protecting Cuban wildlife and habitats. WWF employs a range of tools to achieve its conservation results. These include field research, scientific mapping, policy initiatives, market solutions and public education. WWF works closely with local communities and others who share the common goal of protecting the natural world. WWF's conservation results include the protection of 96 million acres of Canadian wilderness through the Endangered Spaces Campaign; the development and implementation of recovery plans for a number of species, including the St. Lawrence beluga whale and the right whale; the banning of carbofuran, a grasshopper spray implicated in the decline of the burrowing owl; and the protection of thousands of acres of tropical forests throughout Latin America.

What are the monthly traffic metrics for Wwf?

6/mo Traffic Growth

74.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

49k

Time on Site

1.7Mins

Bounce Rate

58%

How fast is Wwf growing?

Wwf has grown by -40.6% in the last 6 months according to SimilarWeb.

How do people interact with Wwf?

Last month, Wwf received 49k visitors who spent an average of 1.7 minutes on the website and visited 3.0 different pages per session. Overall, 58% of people bounce on the first visit.

How do people find Wwf?

12.2k people (25%) visit Wwf directly. 30.7k (62%) people search for them in Google. Whereas, 3.8k (8%) discover Wwf through Facebook, Reddit, and YouTube. 453.2 (1%) visitors come from Wwf's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Wwf?

Wwf's top market is the Canada and they receive 31.3k (63.4%) people.
Then the 2nd is United States with 5.5k (11.1%).
The 3rd is is India with 1.6k (3.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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