Review (August 2025)

948.08M

Estimated Revenue

4.67M

Website Visitors

2/5

Trustpilot Score

What do we know about YETI?

Estimated Revenue (2020)

$948.08M

Total Employees

810

Founded

2006

Industry

Consumer Goods

Location

Austin, United States

About

YETI: Our premium ice chests, drinkware, and accessories are the pinnacle of performance and durability. Customize your own. Fast shipping, the official YETI store.

Social Links

Alexa Ranking: 8282

What is YETI's Revenue?

YETI's estimated revenue for 2024 is $948.08M.

What does YETI do?

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you have the opportunity to create something exceptional, build something sustainable and make a real impact. We are built for the wild.

What are the monthly traffic metrics for Yeti?

6/mo Traffic Growth

-35.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

5M

Time on Site

3.1Mins

Bounce Rate

45%

How fast is Yeti growing?

Yeti has grown by 10.3% in the last 6 months according to SimilarWeb.

How do people interact with Yeti?

Last month, Yeti received 5M visitors who spent an average of 3.1 minutes on the website and visited 3.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Yeti?

1.6M people (35%) visit Yeti directly. 2.6M (55%) people search for them in Google. Whereas, 86.7k (2%) discover Yeti through Facebook, Reddit, and YouTube. 65.4k (1%) visitors come from Yeti's email newsletters. Finally, 176.6k (3.8%) people come from affiliates and or paid referrals.

Who uses Yeti?

Yeti's top market is the United States and they receive 3.7M (80.0%) people.
Then the 2nd is Canada with 316k (6.8%).
The 3rd is is Australia with 170.5k (3.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Yeti's ads on Google?

Google Ads

YETI® Official Store - Free Shipping Online

https://www.yeti.com/en_US

YETI® Is Built for Any and Every Outdoor Adventure. Shop Our Hard Coolers, Soft Coolers, Drinkware and Outdoor Gear at YETI.com. Soft Sided Coolers. New Drinkware Colors.

YETI® Official Store - Free Shipping Online

https://www.yeti.com/en_US

Coolers, Drinkware, and Gear Ready for Any and Every Outdoor Adventure. YETI Products Perform When It Matters Most. Shop Now at Yeti.com.

Yeti.com - YETI® Official Gear - Build For The Wild

https://www.yeti.com/en_US

Rating for yeti.com: 4.6

YETI® Official Store: Rambler - Shop Stainless Steel Tumblers - yeti.com‎

http://yeti.com/rambler

100% Over-Engineered With a No Sweat Design. Free Shipping on Orders $19.99+. Free Shipping $19.99+ · No Sweat™ Design · Double-Wall Insulation · Handles, Lids & More · BPA-Free

YETI® Official Store | Built for the Wild | yeti.com‎

https://www.yeti.com/

Wildly Stronger. Keep Ice Longer. The Last Cooler You'll Ever Need. Shop Now. Maximum Ice Retention. Tundra Hard Coolers. Outdoor Gear Bags. Designed to Endure. Durable Drinkware. Premium Coolers. Tough as Nails. Soft Sided Coolers. Customization Availabl

What do Yeti's customers say about them?

Review Score

2/5

Total Reviews

138

Info

YETI
5 Star
10.0%
4 Star
5.0%
3 Star
0.0%
2 Star
15.0%
1 Star
70.0%
Read reviews that mention
Hapinest

A rubbish flask!

Reviewed on 2021-05-19T17:06:02

We bought a yeti flask for $50. Told it was the best. It’s rubbish! Doesn’t keep the water hot at all.We’ve been told by Yeti this is normal! WHAT???? So disappointed!
read more
John

Arguably the worst customer service I…

Reviewed on 2021-05-18T12:57:43

Arguably the worst customer service I have ever experienced and I'm trying to buy 17 items.Their online system stopped accepting my orders after order no.8. I've called, I've written, I've twitted, I've looked up their contact info on their 10Q, same lousy customer service number. They don't respond, they say they will but they don't. I just want to finish my order and never deal with this company again.
read more
Carol Oostman

Disappointed in the 30 oz Rambler Yeti

Reviewed on 2021-05-15T17:00:33

I bought the 30 oz Rambler Yeti. Yes it keeps liquid cold. But don't shake it to mix water and flavoring.You will get water all over the place. It is advertised as 30 oz --- maybe if filled to the rim. And I only fill it about 3/4 full, because if it tips even a bit in my lunch bag, I will have a wet lunch. Very disappointed. Will not buy Yeti again.
read more
Noora Lahti

I have been trying to return my product…

Reviewed on 2021-05-07T11:34:45

I have been trying to return my product for over two months. I have taken the parcel to the location from where I am supposed to send it back,several times.... My customer server ”Rebecca” is not even answering my emails anymore. I am still waiting to send the product back and receive my money back. I would not use this company anymore. I do not recommend anyone in Europe to buy anything from them. They are not willing to process the return.
read more
Chrystal krichten

The worst customer service I've dealt…

Reviewed on 2021-05-07T01:32:45

The worst customer service I've dealt with. They kept pushing back the delivery date,never updated me via email and when I called there was not manager I could talk to. I was told there were a lot of upset customers because they accepted a very large corporate order that pushed back a lot of smaller orders, including mine. I had custom orders made for mothers day gifts and won't arrive on time, will arrive while I'm on vacation and will either have to sit outside until I get back or I'll have to have one of my neighbors come get it. I called multiple times and asked for a manager and was always told "we're working remotely, I can't transfer the call, they'll call you back" they don't call back. I'll never deal with them again.
read more
sandy

SKIP THE PERSONALIZATION!

Reviewed on 2021-04-24T03:55:27

I love their products, however, I purchased 6 different yeti products and had them all personalized.Very disappointed with the personalization. I contacted customer service, they offered me free personalized products on my next purchase, as long as it was before June 2021. I paid over $100, for drink ware. How about making this customer happy with this purchase before expecting them to purchase more items. Crazy! Don’t waste your money with personalization.
read more
Scott Graves

Don’t make a custom order with this…

Reviewed on 2021-04-21T01:19:16

Don’t make a custom order with this company. Especially if it’s a gift. You’ll never get theorder.
read more
Shanna Jackson

I have purchased over 15 yeti items and…

Reviewed on 2021-04-20T16:12:32

I have purchased over 15 yeti items and I can honestly say that I have come to a point and switched to RTIC.The last 3, very expensive cups and ramblers that I have purchased do not keep ice anymore than any regular cup. Not worth the $$$
read more

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