Review (August 2025)

Yoto player plays audiobook stories, music, activities, sound effects, radio and podcasts for children. a safe and secure way for children to explore amazing audio with kids in control. welcome to audiotime.

8.85M

Estimated Revenue

676.24k

Website Visitors

4.3/5

Trustpilot Score

What do we know about Yoto?

Estimated Revenue (2020)

$8.85M

Total Funding

$3.53M

Total Employees

61

Founded

2015

Industry

Consumer Electronics

Last Funding Date

Seed May 2021

Location

London, United Kingdom

About

Yoto: Stories, music, activities, sound effects, radio and podcasts for children. A safe and secure way for children to explore amazing audio with kids in control. Welcome to Audiotime.

Social Links

Alexa Ranking: 110489

What is Yoto's Revenue?

Yoto's estimated revenue for 2024 is $8.85M.

What does Yoto do?

We're Yoto, the screen-free audio platform built for kids. We're on a mission to help parents inspire the next generation of independent, creative minds.

What are the monthly traffic metrics for Yotoplay?

6/mo Traffic Growth

-73.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

676k

Time on Site

5.4Mins

Bounce Rate

43%

How fast is Yotoplay growing?

Yotoplay has grown by -83.4% in the last 6 months according to SimilarWeb.

How do people interact with Yotoplay?

Last month, Yotoplay received 676k visitors who spent an average of 5.4 minutes on the website and visited 4.0 different pages per session. Overall, 43% of people bounce on the first visit.

How do people find Yotoplay?

221.7k people (33%) visit Yotoplay directly. 343.4k (51%) people search for them in Google. Whereas, 40.3k (6%) discover Yotoplay through Facebook, Reddit, and YouTube. 28.1k (4%) visitors come from Yotoplay's email newsletters. Finally, 3.6k (0.5%) people come from affiliates and or paid referrals.

Who uses Yotoplay?

Yotoplay's top market is the United States and they receive 374.7k (55.4%) people.
Then the 2nd is United Kingdom with 214.3k (31.7%).
The 3rd is is Canada with 18k (2.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Yotoplay's ads on Google?

Google Ads

Yoto - Official Website - Kids' Audio & Music Player

https://us.yotoplay.com/

Perfect for everyday play and learning, then for bedtime with nightlight and storytelling. Play stories, music, activities, podcasts, radio and other inspiring audio for kids. Perfect For Story Time. Inspiring Creativity. Sleep Trainer. A World of Imagination. Built-In Night Light.

Kids Music Player - Yoto - Introducing A World Of Audio

https://us.yotoplay.com/

Interactive Audio platform for children which inspires, educates and delights. Yoto Player has the smarts of a connected device but all the content is child friendly. Kids In Control. Inspire Creativity. Highlights: Chat Option Available, Mobile App Available.

Kids Music Player - Yoto - Kids in Control

https://us.yotoplay.com/

Perfect for Everyday Play and Learning, Then for Bedtime with Nightlight and Storytelling. Featured in OK! Magazine's Gift Guide 2020 for 'Cool Gifts for Kids' & The Good Toy Guide! Inspire Creativity. A World Of Audio. Highlights: Chat Option Available, Mobile App Available.

Kids Music Player - Yoto ・ Introducing A World Of Audio

https://us.yotoplay.com/

Interactive Audio platform for children which inspires, educates and delights. Yoto Player has the smarts of a connected device but all the content is child friendly. Inspire Creativity. Kids In Control. Highlights: Gift Voucher Available, Free Shipping Available.

Kids Music Player - Yoto - Introducing A World Of Audio

https://us.yotoplay.com/

Interactive Audio platform for children which inspires, educates and delights. Yoto Player has the smarts of a connected device but all the content is child friendly. Inspire Creativity. Kids In Control. Highlights: Gift Voucher Available, Free Shipping Available.

What do Yotoplay's customers say about them?

Review Score

4.3/5

Total Reviews

32

Info

Yoto
5 Star
90.0%
4 Star
0.0%
3 Star
0.0%
2 Star
10.0%
1 Star
0.0%
Read reviews that mention
Kate Lewis

A screen-free must-have!

Reviewed on 2021-05-28T14:07:13

My 4 year old absolutely LOVES his Yoto player, and I love that he has a great screen-free alternative!He can spend hours listening to his cards, and I think it's really enhanced his vocabulary and creativity. Plus, their customer service can't be beat! I can't recommend the Yoto player enough!!
read more
Chris

Great company

Reviewed on 2021-05-26T14:17:25

Great company, great products, great service and (when we had a small glitch with the plug for our Yoto player)great aftercare which resulted in a replacement being received within a day or two.
read more
Chris

Nice product but I've emailed support…

Reviewed on 2021-05-24T12:10:14

Nice product but I've emailed support several times about things and not received answers. - In response to yoto below,I've tried Twitter several times and you ignore it, and I have auto responses from your help system telling me you'll get back to me in 3 working days, but you don't actually reply. When we first got the player, support was ok but it feels like you're selling faster than you can add support resource, resulting in poor support and more service outages than before. Further update: I checked and have asked for help 7 times on Twitter over several months and you've responded once. Yet another response, yes, I have emailed you as well each time and you still don't respond. For my latest email I've now been waiting since the 10th.
read more
Iqra Zahid

I purchased some items from Yoto and…

Reviewed on 2021-05-19T20:47:10

I purchased some items from Yoto and had some issues with one of the items. I emailed yoto customer support,I received a reply within a day and my replacement item arrived to me in the next two days - the entire process totalled at three days. It was an incredibly pleasant experience and they have the best customer service. I would recommend them to everyone. They have amazing products for children and an incredibly supportive team.
read more
Clare

Great little player!

Reviewed on 2021-05-19T07:24:20

Great little player - my 2 year old loves it. I had an issue with the device and the team dealt with it efficiently.I would highly recommend it for anyone looking for an alternative non-screen device.
read more
Gemma

We love our Yoto

Reviewed on 2021-05-18T11:27:33

We love our Yoto! My son loves listening to the stories and gets so much out of all the podcasts and radio stations too.We recently had a technical glitch which turned out to be a problem with our router and they where sooo helpful, even though it was a problem at our end not theirs. Great customer service, thank you Yoto!
read more
Mariyah Whitney

Excellent product and excellent customer service ??

Reviewed on 2021-05-17T12:42:50

We love our new yoto which I bought for my sons birthday. The content available is fantastic and i can see we are going to use it a lot,in many different scenarios! Just want to give a shout-out to Luca from their customer service team, I ordered my Yoto for my sons third birthday and he ensured I received it just in the nick of time!
read more
Kissenwonderlad

More than just a story teller!

Reviewed on 2021-05-13T13:10:45

My 2year old son and my story-obsessed 11year old daughter are enjoying their new yoto player!It has been such a great help for us in creating an enjoyable screen free learning. There are lots of fun and fascinating things to explore! Thank you so much Yoto US!
read more

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