Review (August 2025)

Zalando | buy shoes online: shoes from top brands.

7.15B

Estimated Revenue

21.24M

Website Visitors

2.2/5

Trustpilot Score

What do we know about Zalando SE?

Estimated Revenue (2020)

$7.15B

Total Employees

7400

Founded

2008

Industry

Internet

Location

Berlin, Germany

About

Zalando SE: Zalando | Buy shoes online: Shoes from top brands.

Social Links

Alexa Ranking: 98092

What is Zalando SE's Revenue?

Zalando SE's estimated revenue for 2024 is $7.15B.

What does Zalando SE do?

Zalando is Europe's leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty. The assortment of international brands ranges from world famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe's most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our goal is to become the starting point for fashion. Our logistics network with 13 centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Italy, France, Poland and Sweden with a focus on local customer needs. We believe that our integration of fashion, operations and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando's shops attract more than 420 million visits per month. So far in 2020, more than 80% of traffic came from mobile devices, resulting in 35 million active customers by the end of the quarter.

What are the monthly traffic metrics for Zalando?

6/mo Traffic Growth

-41.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

21M

Time on Site

1.8Mins

Bounce Rate

58%

How fast is Zalando growing?

Zalando has grown by 29.5% in the last 6 months according to SimilarWeb.

How do people interact with Zalando?

Last month, Zalando received 21M visitors who spent an average of 1.8 minutes on the website and visited 1.0 different pages per session. Overall, 58% of people bounce on the first visit.

How do people find Zalando?

5.3M people (25%) visit Zalando directly. 1.4M (7%) people search for them in Google. Whereas, 555k (3%) discover Zalando through Facebook, Reddit, and YouTube. 631k (3%) visitors come from Zalando's email newsletters. Finally, 19.3k (0.1%) people come from affiliates and or paid referrals.

Who uses Zalando?

Zalando's top market is the Germany and they receive 4.2M (19.8%) people.
Then the 2nd is France with 2.3M (10.8%).
The 3rd is is Poland with 2.2M (10.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Zalando's ads on Google?

Google Ads

Engineering Jobs in Berlin - Create our Checkout Experience

https://jobs.zalando.com/en/tech/checkout

Our international Tech team creates a frictionless checkout experience for our customers. We build the tech that provides tailored delivery and payment methods for our customers. Join the team. Apply now. Learn more.

Keyword: berlin programming jobs

Developer Jobs in Berlin - Software Engineering Job

https://jobs.zalando.com/en/tech/checkout

Our international Tech team creates a frictionless checkout experience for our customers. We build the tech that provides tailored delivery and payment methods for our customers. Learn more. Apply now. Join the team.

Keyword: java job berlin

What do Zalando's customers say about them?

Review Score

2.2/5

Total Reviews

257

Info

Zalando SE
5 Star
35.0%
4 Star
10.0%
3 Star
0.0%
2 Star
10.0%
1 Star
45.0%
Read reviews that mention
holly

bluff company??

Reviewed on 2021-05-04T13:56:09

want to return a pair of shoes that are smaller than specified on the website. But it won't accept my bank details for return of the money,and there is no way of contacting them either as it just says error when I try to send them a message..bluff company??
read more
Kristina

Bad Customer service

Reviewed on 2021-04-20T05:39:32

Bad Customer service! I sent back a shirt because it was fault. They wouldn’t except it as a reclamation but they kept the shirt and I still had to pay for it!I have written several times to customer service but they don’t answer back.
read more
Basima Murad

Scammers

Reviewed on 2021-04-07T17:53:41

Scammers. Sending invoices for products i already paid for. Stating their shipping is free when an order is over a specific amount and then asking for money for shipping.Awful costumer service. Zalando.se wasn’t this bad before. What happened?
read more
Anetta

Scammers

Reviewed on 2021-03-24T20:37:26

Scammers! I didn't get my money back! Terrible and unhelpful customer service!
Ida

Received inferior quality product

Reviewed on 2021-01-29T08:58:15

I purchased the same bag in both black and brown, both had the same article number as the website,yet the products I received are clearly inferior quality. In the picture the bag had two engraved buttons to close the bag. The ones I received had only one centred button with no engraving. This reminds me of the thing outlet stores do where they have products made cheaper specifically to sell at the outlet. Only difference is that the bags I purchased did not have an outlet price.
read more
marsmallowww

Fast delivery and good quality

Reviewed on 2021-01-20T10:23:46

Fast delivery and good quality clothes. You always get what you order and you can easily send items back if it's the wrong size or isn't simply for you.You always get all of your money back. I have had zero problems with Zalando and I have ordered items from them quite a bit.
read more
Evan Daly

From my experience Zalando have been…

Reviewed on 2020-12-05T00:51:45

From my experience Zalando have been unreliable, and staff don't seem to understand of their own terms and conditions,or what their part in a contract is. I ordered two jackets two weeks ago at a large discount (€60 v €165 full price), great deal or so I thought. I chased them after 5 days as the items were stuck in a distribution centre in Germany. I chased again after another week had passed, and they said the courier lost the package. Even though the item was still in stock, they cancelled the order and said they refunded the money (which still hasn't hit my account). If I wanted the jackets I would have to reorder (prices are now €165 each). After some arguing they agreed as a "gesture of goodwill" that if I paid €330 upfront, they would hold for seven days minimum and then refund the difference when the item shipped. Who knows when that would be? Not only are they completely breaking the terms of the original contract, their own Ts and Cs states if an item is in stock it will be shipped to the consumer per the original order. Only when it is out of stock will a refund be issued. I pointed this out to them but they annoyingly gloss over that on all correspondence and say "computer says no". One positive is that they get back fast, but I have found them unreliable, frustrating to deal with, and worst of all not willing to stick to their own terms if it doesn't suit them. Be wary of their good deals.
read more
Brian Jackson

Fast shippping and good brands

Reviewed on 2020-10-16T13:53:06

Fast shippping and good brands

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