Review (July 2025)

Women's boutique featuring globally inspired jewelry and clothing.

4.87M

Estimated Revenue

170.08k

Website Visitors

3/5

Trustpilot Score

What do we know about 12th Tribe?

Estimated Revenue (2020)

$4.87M

Total Employees

28

Founded

2015

Industry

Apparel Fashion

Location

Los Angeles, United States

About

12th Tribe: Women's boutique featuring globally inspired jewelry and clothing.

Social Links

Alexa Ranking: 88694

What is 12th Tribe's Revenue?

12th Tribe's estimated revenue for 2024 is $4.87M.

What does 12th Tribe do?

Explore with us and channel your inner confident self. This tribe craves adventure, confidently tackles everyday and stands out doing it.

What are the monthly traffic metrics for 12thtribe?

6/mo Traffic Growth

-31.30%

All Time Traffic Growth

Create Free Account

Monthly Hits

170k

Time on Site

3.1Mins

Bounce Rate

55%

How fast is 12thtribe growing?

12thtribe has grown by 140.0% in the last 6 months according to SimilarWeb.

How do people interact with 12thtribe?

Last month, 12thtribe received 170k visitors who spent an average of 3.1 minutes on the website and visited 4.0 different pages per session. Overall, 55% of people bounce on the first visit.

How do people find 12thtribe?

55.8k people (33%) visit 12thtribe directly. 74.5k (44%) people search for them in Google. Whereas, 34k (20%) discover 12thtribe through Facebook, Reddit, and YouTube. 4.9k (3%) visitors come from 12thtribe's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses 12thtribe?

12thtribe's top market is the United States and they receive 156.3k (91.9%) people.
Then the 2nd is China with 3.6k (2.1%).
The 3rd is is United Kingdom with 1k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are 12thtribe's ads on Google?

Google Ads

12th Tribe Women's Clothing - Online Fashion Boutique

https://www.12thtribe.com/

Shop 12th Tribe Today. Shop Our Latest Trends & Let Your Wonderlust Reign! Keep Your Style Updated With The Newest Arrivals + Vintage Women's Clothing. Shop Now! Weekly Live Stories. Download Our Mobile App. New Styles Every Week. Hassle Free Returns.

12th Tribe Online Boutique - Women's Fashion & Accessories

https://www.12thtribe.com/

Women's Boutique Featuring Globally Inspired Jewelry And Eclectic Clothing. Keep Your Style Updated With The Newest Arrivals + Vintage Women's Clothing. Shop Now! New Styles Every Week. Affordable. Weekly Live Stories. Hassle Free Returns. Free U.S. Shipping.

Keyword: 12 tribe clothing

12th Tribe Online Boutique - 12th Tribe Official Site

https://www.12thtribe.com/

Keep Your Style Updated With The Newest Arrivals + Vintage Women's Clothing. Shop Now! Women's Boutique Featuring Globally Inspired Jewelry And Eclectic Clothing. Download Our Mobile App. Free U.S. Shipping. Weekly Live Stories. New Styles Every Week.

12th Tribe Women's Clothing - Online Fashion Boutique

https://www.12thtribe.com/

Shop 12th Tribe Today. Shop Our Latest Trends & Let Your Wonderlust Reign! Keep Your Style Updated With The Newest Arrivals + Vintage Women's Clothing. Shop Now! New Styles Every Week. Download Our Mobile App. Free U.S. Shipping. Weekly Live Stories.

12th Tribe Official Site - Online Fashion Boutique - 12thTribe.com

https://www.12thtribe.com/

Keep Your Style Updated With The Newest Arrivals + Vintage Women's Clothing. Shop Now! Women's Boutique Featuring Globally Inspired Jewelry And Eclectic Clothing. Weekly Live Stories. New Styles Every Week. Download Our Mobile App. Free U.S. Shipping.

What do 12thtribe's customers say about them?

Review Score

3/5

Total Reviews

4

Info

12THTRIBE
5 Star
0.0%
4 Star
25.0%
3 Star
0.0%
2 Star
50.0%
1 Star
25.0%
Read reviews that mention
Katrina Pierce

Return policy is absurd

Reviewed on 2021-04-13T16:07:53

Return policy is absurd. You have 15 or 22 days (not sure which since the website says both)to return an item from the PURCHASE date. So if there is a weather delay or slow shipping or you’re out of town when the package arrives, you have a tiny window to make the decision to return it or else you’re out of luck. Almost every other store offers a 30 day return policy or at least a credit. I will never shop here again. It’s clear that customer service is not their priority. As this is an online store for most people, we are taking a chance on your product by buying somewhat blindly and 12thTribe thanks customers by having this extremely strict return policy and then not being able to be contacted with questions. Not worth it. There are a ton of other online retailers that serve their customers better and I’ll happily go shop elsewhere.
read more
Stephanie Letkowski

Insane return policy

Reviewed on 2021-02-09T13:41:15

Insane return policy- charging $14 for shipping to send the product back. It's not even overnight shipping they are paying for so they are definitely profiting off the return.Yes they give you the option of receiving the value back in a gift card, but I didn't want to spend a lot of money on something just to have it tied up in a gift card. I also didn't see this described anywhere on their website ahead of time or I would not have purchased. Most companies if they charge return shipping only charge a max of like $8. This is a terrible business practice and I definitely won't be a return customer.
read more
Uga

Terrible customer service

Reviewed on 2020-12-09T20:05:57

Terrible customer service - it's impossible to get to a person. I made two orders.One was backordered until the 30th and by the 8th I hadn't heard. I had to follow up with them - they said the product would be in IN A FEW WEEKS to THEM. Not to me. No ETA when I'd finally see the item they took my money on more than a month ago. I ended up cancelling given the below: The other item I purchased during their site wide "Black Friday" sale. It didn't fit and when I tried to return it they said it was a "sale item." I've never heard of a site wide sale and the items are considered "sale items" - every store I shop at they are 2 different things. Would not allow me to return given the confusion. Insisted it was clear on their website which it was NOT as I would not have ordered. Very rude about it. DO NOT ORDER!!!!
read more
Octavia

slow shipping

Reviewed on 2020-09-16T01:36:37

slow shipping, but i like the product

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