Review (August 2025)

Aarp is the nation's largest nonprofit, nonpartisan organization dedicated to empowering americans 50 and older to choose how they live as they age.

18.61M

Estimated Revenue

36.05M

Website Visitors

2.6/5

Trustpilot Score

What do we know about AARP?

Estimated Revenue (2020)

$18.61M

Total Employees

5100

Founded

1958

Industry

Nonprofit Organization Management

Last Funding Date

Other Jul 2019

Location

Washington, United States

About

AARP: Explore all the benefits that come with AARP membership. From travel and insurance to fraud protection, AARP has you covered. See a full list here.

Social Links

Alexa Ranking: 2805

What is AARP's Revenue?

AARP's estimated revenue for 2024 is $18.61M.

What does AARP do?

What we do might surprise you! AARP is a nonprofit, nonpartisan, social mission organization with a membership of nearly 38 million. Our aim is to disrupt outdated stereotypes about aging, turn goals and dreams into real possibilities, and fight for the issues that matter most to people 50-plus, their families and communities. Our social impact work in health security, financial resilience, and personal fulfillment is at the heart of what we do. With offices in every state plus the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, we live and work in the communities we serve. We listen to what people need and want, and offer programs, services and trusted information that are directly relevant to them. State offices also work with our national office to amplify our members' voices at the local and federal levels to help empower people 50 and above to choose how they live and work as they age. From being a force for positive change to producing the nation's largest-circulation magazine – the full scope of what we do might surprise you! That's why people who are excited by unique opportunities and galvanized by meaningful challenges come to work at AARP.

What are the monthly traffic metrics for Aarp?

6/mo Traffic Growth

15.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

36M

Time on Site

7.7Mins

Bounce Rate

51%

How fast is Aarp growing?

Aarp has grown by 25.2% in the last 6 months according to SimilarWeb.

How do people interact with Aarp?

Last month, Aarp received 36M visitors who spent an average of 7.7 minutes on the website and visited 4.0 different pages per session. Overall, 51% of people bounce on the first visit.

How do people find Aarp?

19.7M people (55%) visit Aarp directly. 13.2M (37%) people search for them in Google. Whereas, 417.2k (1%) discover Aarp through Facebook, Reddit, and YouTube. 1.6M (4%) visitors come from Aarp's email newsletters. Finally, 422.6k (1.2%) people come from affiliates and or paid referrals.

Who uses Aarp?

Aarp's top market is the United States and they receive 33.4M (92.5%) people.
Then the 2nd is Canada with 345.4k (1.0%).
The 3rd is is Mexico with 266.4k (0.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Aarp's ads on Google?

Google Ads

AARP® Official Join Or Renew | Get a Free Spouse Membership‎

https://join.aarp.org/aarp-brand-clean3-ctrl/?tc_tm_meth=MAN&tm_ver=3.1&tc_tm_xg=sbrand&tc_campaign=APPLE-APP-SITE-ASSOCIATION&tc_tm_uid=AARP5C5B6B8163D05&tc_tm_visitid=AARP5C5B6B8163DB6&tc_tm_version=aarp-brand-clean3-ctrl

Instant Access To Benefits - Travel Tips, Retirement Tools, Discounts. AARP Enhances The Quality Of Life As We Age. Exclusive Discounts & Information. Smart Driver Course. Fraud Watch Info. Savings on Travel. Advocacy Information. Free Hearing Test. Onlin

AARP® Official Website | Join Or Renew Your Membership‎

https://join.aarp.org/

Sign Up Online & Start Enjoying Your AARP Benefits Today. Caregiving Resources · Savings on Travel · AARP The Magazine · Smart Driver Course Types: 1 Year Membership, 3 Year Membership, 5 Year Membership

AARP.org | Join AARP® For $12 | First Year W/ Auto-Renew‎

https://join.aarp.org/

Become A Member Today and Explore The Benefits Of AARP. Auto Buying Discounts · Advocacy Information · Online Health Tools · Caregiving Resources Types: 1 Year Membership, 3 Year Membership, 5 Year Membership

AARP® Membership Join Or Renew - Official AARP® Membership

https://join.aarp.org/sem-bc4-accord/

You Know About The Discounts. Explore Our Loyalty Program, Games, Financial Tools & More! Download The App & Gain Instant Access To Benefits And Your Membership Card.

Social Security Info with AARP - Use Our Benefits Calculator‎

https://www.aarp.org/work/social-security/social-security-benefits-calculator.html

Determine How Much Social Security Income You'll Receive At Different Ages.

What do Aarp's customers say about them?

Review Score

2.6/5

Total Reviews

9

Info

AARP
5 Star
11.1%
4 Star
0.0%
3 Star
11.1%
2 Star
11.1%
1 Star
66.7%
Read reviews that mention
forko23

AARP website not good for senior citizens!

Reviewed on 2020-10-24T20:10:16

The magazine and event portion of AARP is done fairly well but their website is a nightmare!I can't imagine the frustrations that elderly women and men must feel when they try to use it for anything. I'm 65 and have more than 30 years computer experience so I'm not whining because I forgot my password. Nothing of the sort. But I could see my 84 year old mother being reduced to tears were she to try to even do something as simple as try playing solitaire or researching an article on the site. It most DEFINITELY IS NOT senior friendly which is whom the target audience would be, I'm assuming anyway. AARP might better stand for Almost Always Remarkably Poor because it is!!
read more
Bob

BEND OVER...HERE COMES AARP!

Reviewed on 2020-09-27T21:29:04

This outfit helps screw over those they purport to serve, to benefit their advertisers.They endorse the scum of the earth as long as they keep pouring advertising dollars into their coffers. One of AARP's perennial lap dogs, Consumer Cellular, just screwed us out of 450 dollars, with their deceit and lies. AARP refused to help us out. The medical plan they endorse (United Healthcare) has one of THE LOWEST consumer ratings available. Their auto insurance favorite (Hartford) gave us a ridiculously high quote when we were shopping auto insurance providers. But they still endorse them as if Jesus himself was their CEO. No doubt they are in bed with J.D. Power, another two-bit fake, phoney fraud of an outfit. In my opinion, there actually was a time AARP served a noble purpose, until Joanne Jenkins slithered into the drivers seat. Maybe when she retreats back under the wet rock she crawled out from under, AARP will again practice what it preaches.
read more
D.J. Anderson, M.D.

mediocre rating for the influx of…

Reviewed on 2020-08-23T05:33:06

mediocre rating for the influx of unnecessary mail
Eleanor N. Cole

outstanding

Reviewed on 2020-06-25T17:17:13

outstanding
Scott Uecke

It's Sunday March 15th now

Reviewed on 2020-03-15T19:42:55

It's Sunday March 15th now. I booked a flight and 2 weeks worth of multiple hotel reservations in Manila between March17 and April 2,2020 a month ago with AARP travel center....powered by Expedia. Do to the recent order by the Philippines president, Manila is basically under lockdown. No one is allowed in or out of the metro Manila area until April 14th. I called the hotels, they said that they can't do anything about my reservations until they here from Expedia about getting refunds or credits for future dates. I have been trying to cancel my flight and hotel reservations for days now with AARPExpedia..powered by Expedia...and Expedia. I get exactly the same results. Can't get a live person at all. Can't even send an email to them on their Customer Support site. Also, AARP, shame on you too for associating your good name with this company. This is BS. There should be a class action lawsuit started against this company for ripping off all these customers that trusted them to do the right thing at this time. It's all about profit. Shareholders should sell their stock in this company now. For the record my itinerary #'s are 7522106568895 for the flight, 7522348184184371 and 7522354525050 for 8 nights at a hotel in Manila. 7522351822180 for 4 nights at another hotel in Manila and 7522353165457 for 2 nights at another hotel in Manila. I was to spend those 2 weeks with my wife who lives in Northern Luzon. She is waiting for her US Immigration visa and was to meet me in Manila, but due to the lockdown, she can't even get there or enter.
read more
Michael O'Connell Sr.

Poorest website I work with

Reviewed on 2020-01-26T13:09:40

Poorest website I work with, articles load slow and most don't load at all, (no its not my computer,no problem with other sites). Tried to get into my account,was told membership needs renewing, could not even get that to load. So I'll save some money and say good bye to aarp.
read more
Jo Anne Hall

Terrible 1st call to this company

Reviewed on 2019-11-21T14:40:28

Terrible 1st call to this company. They had me thinking that the tow company of my interest service would be paid for,tow truck arrives and I pay $150 out of pocket ( I now cannot get back). They didn't tell me that they dispatch their own tow service to me...yet they just sent one out after I already paid and been towed. Had to complain for them to review the call and they still found no reason to help, reimburse or do anything.
read more
Drew Lang

Recently quit

Reviewed on 2019-09-27T23:29:33

Recently quit. This organization is useless. They have a political agenda and make money by steering member referrals to Insurance Companies like United Health Care,Hartford etc. Have used both companies United Health Care & Hartford. Have quit both due to poor service & support. Their magazine is nothing more than a tour guide's delight. Hope my congressman initiates an investigation of them and their kickbacks. Avoid them.
read more

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