Review (August 2025)

Abta is the leading association of travel agents and tour operators, providing expert travel advice, guidance, protection and help in resolving travel complaints.

18.85M

Estimated Revenue

190.85k

Website Visitors

4/5

Trustpilot Score

What do we know about ABTA?

Estimated Revenue (2020)

$18.85M

Total Employees

130

Founded

1950

Industry

Leisure Travel Tourism

About

ABTA: ABTA is the leading association of travel agents and tour operators, providing expert travel advice, guidance, protection and help in resolving travel complaints.

Social Links

Alexa Ranking: 361907

What is ABTA's Revenue?

ABTA's estimated revenue for 2024 is $18.85M.

What does ABTA do?

ABTA has been at the heart of travel for more than 70 years. Our purpose is to help our Members to grow their businesses successfully and sustainably, and to help their customers - the travelling public – travel with confidence. The ABTA brand stands for support, protection, expertise. These qualities are core to us. They ensure that holidaymakers remain confident in the holiday products that they buy from our Members. We help our Members and their customers navigate through today's changing travel landscape by providing schemes of financial protection and a course of redress if something goes wrong; by raising standards in the industry and by giving guidance on issues from sustainability to health and safety; and by presenting a united voice to government to ensure the industry and the public get a fair deal. ABTA currently has around 4,300 brands in membership. For more details about what we do, what being an ABTA Member means and how we're working at the heart of the industry to ensure that we continue to build confidence in travel visit www.abta.com.

What are the monthly traffic metrics for Abta?

6/mo Traffic Growth

12.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

191k

Time on Site

0.8Mins

Bounce Rate

65%

How fast is Abta growing?

Abta has grown by 42.0% in the last 6 months according to SimilarWeb.

How do people interact with Abta?

Last month, Abta received 191k visitors who spent an average of 0.8 minutes on the website and visited 1.0 different pages per session. Overall, 65% of people bounce on the first visit.

How do people find Abta?

43.8k people (23%) visit Abta directly. 134.1k (70%) people search for them in Google. Whereas, 705.9 (0%) discover Abta through Facebook, Reddit, and YouTube. 0 (0%) visitors come from Abta's email newsletters. Finally, 259 (0.1%) people come from affiliates and or paid referrals.

Who uses Abta?

Abta's top market is the United Kingdom and they receive 160.9k (84.3%) people.
Then the 2nd is United States with 2.4k (1.3%).
The 3rd is is India with 2.1k (1.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Abta's ads on Google?

Google Ads

ABTA Travel Sure - Travel Insurance UK - ABTA.com

https://travelsure.abta.com/

ABTA Travel Sure Holiday Insurance Offers Protection for Your Trip. Online Quote & Buy. Travel Cover for Worldwide Countries Unless Travelling Against FCDO Advice. Cruise Cover As Standard. Gadget Cover. Multi Trip Insurance. Cancellation Cover. Medical Cover.

ABTA Travel Sure - Travel Insurance UK

https://travelsure.abta.com/

ABTA Travel Sure Holiday Insurance Offers Protection for Your Trip. Online Quote & Buy. Travel Cover for Worldwide Countries Unless Travelling Against FCDO Advice. Gadget Cover.

Keyword: post office travel insurance northern ireland

ABTA Travel Sure - Travel Insurance UK

https://travelsure.abta.com/

ABTA Travel Sure Holiday Insurance Offers Protection for Your Trip. Online Quote & Buy.

Keyword: travel insurance after departure uk

ABTA Travel Sure - Travel Insurance UK

https://travelsure.abta.com/

ABTA Travel Sure Holiday Insurance Offers Protection for Your Trip. Online Quote & Buy. Travel Cover for Worldwide Countries Unless Travelling Against FCDO Advice. 5 Star Defaqto Rated. Cruise Cover. Gadget Cover. Single Trip Insurance....

Keyword: winter holiday insurance uk

ABTA Travel Sure - Travel Insurance UK

https://travelsure.abta.com/

ABTA Travel Sure Holiday Insurance Offers Protection for Your Trip. Online Quote & Buy.

Keyword: visa travel insurance uk

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