Advocate: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Gay, lesbian, bisexual, transgender, queer news leader including politics, commentary, arts & entertainment - your source for lgbtq news for over 50 years.

Estimated Revenue

1.97M

Website Visitors

4/5

Trustpilot Score

What do we know about The Advocate magazine?

Estimated Revenue (2020)

$7M

Total Employees

21 Founded

1967

Industry

Publishing

Location

Los Angeles, United States

About

The Advocate magazine: Gay, lesbian, bisexual, transgender, queer news leader including politics, commentary, arts & entertainment - your source for LGBTQ news for over 50 years.

Social Links

Alexa Ranking: 120686

What is The Advocate magazine's Revenue?

The Advocate magazine's estimated revenue for 2024 is $7M.

What does The Advocate magazine do?

The Advocate is a U.S.-based LGBT-interest magazine, printed bi-monthly and available by subscription or packaged with OUT magazine on newsstands nationwide. The brand has an editorial focus on news, politics, opinion, and arts & entertainment of interest to lesbians, gay men, bisexuals and transgendered (LGBT) people. The magazine, established in 1967, is the oldest LGBT publication in the United States and the only surviving one of its kind that was founded before the 1969 Stonewall Riots in New York City that is generally credited as the beginning of the LGBT rights movement. It's now the world's leading source of LGBT news and entertainment with it's highly-visited website, Advocate.com.

What are the monthly traffic metrics for Advocate?

6/mo Traffic Growth

-6.30%

All Time Traffic Growth

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Monthly Hits

2M

Time on Site

1.3Mins

Bounce Rate

62%

How fast is Advocate growing?

Advocate has grown by -6.3% in the last 6 months according to SimilarWeb.

How do people interact with Advocate?

Last month, Advocate received 2M visitors who spent an average of 1.3 minutes on the website and visited 4.0 different pages per session. Overall, 62% of people bounce on the first visit.

How do people find Advocate?

488.3k people (25%) visit Advocate directly. 1.1M (55%) people search for them in Google. Whereas, 283k (14%) discover Advocate through Facebook, Reddit, and YouTube. 6.4k (0%) visitors come from Advocate's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Advocate?

Advocate's top market is the United States and they receive 1.2M (61.6%) people.
Then the 2nd is Canada with 125.7k (6.4%).
The 3rd is is United Kingdom with 102.1k (5.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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