Review (August 2025)

The latest european designer children's clothes, shoes, sportswear, home & toys. boys, girls, baby, teens

9.5M

Estimated Revenue

588k

Website Visitors

3.3/5

Trustpilot Score

What do we know about Alexandalexa.com?

Estimated Revenue (2020)

$9.5M

Total Funding

$2.31M

Total Employees

29

Founded

2007

Industry

Luxury Goods Jewelry

Last Funding Date

Series A Dec 2010

About

Alexandalexa.com: The latest European designer children's clothes, shoes, sportswear, home & toys. Boys, girls, baby, teens

Social Links

Alexa Ranking: 31407

What is Alexandalexa.com's Revenue?

Alexandalexa.com's estimated revenue for 2024 is $9.5M.

What does Alexandalexa.com do?

A global style destination for kids, AlexandAlexa.com is the leading e-tailer that specialises in kids' fashion, toys, school and homeware. Boasting a label stable of high fashion designers as well as fledgling boutique brands, AlexandAlexa.com offers parents a one-stop premium shop when shopping for babies all the way up to teens. Since launching in 2007, our relatively young company has fast become a pioneer in the designer childrenswear market. We have a naturally entrepreneurial workforce, which reflects in everything from our campaign photography to the way we handle our deliveries. The creation of our parenting broadsheet, The Lexem, and our pivotal role working with charity Kids Company to launch Global Kids Fashion Week has lead British Vogue to praise our ‘innovative marketing approach'. The AlexandAlexa culture is typically one that rewards hard work. Our work parties are infamous (in a good way) and we operate a flexible work time structure that helps everyone manage their work/ life balance better. We encourage departments to work closely together (our warehouse and our main office are a stone's throw from one another) – it's a cliché, but it's a family business and we're keen to maintain that mind-set, even as we're expanding quickly. We look after our talent and strive to make this business a place where careers are shaped and friendships are formed.

What are the monthly traffic metrics for Alexandalexa?

6/mo Traffic Growth

-22.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

588k

Time on Site

1.8Mins

Bounce Rate

56%

How fast is Alexandalexa growing?

Alexandalexa has grown by 11.3% in the last 6 months according to SimilarWeb.

How do people interact with Alexandalexa?

Last month, Alexandalexa received 588k visitors who spent an average of 1.8 minutes on the website and visited 4.0 different pages per session. Overall, 56% of people bounce on the first visit.

How do people find Alexandalexa?

156.9k people (27%) visit Alexandalexa directly. 355.9k (61%) people search for them in Google. Whereas, 12k (2%) discover Alexandalexa through Facebook, Reddit, and YouTube. 9.6k (2%) visitors come from Alexandalexa's email newsletters. Finally, 41.4k (7.0%) people come from affiliates and or paid referrals.

Who uses Alexandalexa?

Alexandalexa's top market is the United States and they receive 227k (38.6%) people.
Then the 2nd is United Kingdom with 179k (30.4%).
The 3rd is is Estonia with 11.3k (1.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Alexandalexa's ads on Google?

Google Ads

Mayoral Kid's Clothing - The Winter Sale - Up To 50% Off‎

https://www.alexandalexa.com/mayoral/s/120?label=wintersale

Shop For Children At AlexandAlexa Free Worldwide Returns · World's Best Kids' Brands · Free Delivery over $99 · Import Duties Included Categories: Accessories, Clothing, Footwear, Home…

Shop Kids Clothing - Kids Fashion at Alex and Alexa

https://www.alexandalexa.com/

Shop for kids clothing at Alex and Alexa. The Best Kids Fashion. Find the latest collections at Alex and Alexa: Dresses, Shirts, Jackets, Trainers and more. Home delivery.

Keyword: kids clothing

Designer Kids Clothing | The Worlds Best Kids Brands‎

https://www.alexandalexa.com/

Shop The Brand New S/S 2018 Range! See This Season's Latest Trends.

Shop Gucci Kids - Designer Kids. Alex and Alexa

https://www.alexandalexa.com/en/1504/gucci

Shop the Gucci kids range at Alex and Alexa. The Best Kids Fashion. Find the latest...

Designer Kids Clothing | The Worlds Best Kids Brands‎

https://www.alexandalexa.com/

Shop The Brand New S/S 2018 Range! See This Season's Latest Trends. Import Duties Included · Free Worldwide Returns · Free Delivery over $99 · Top Luxury Designers Categories: Babies, Girls, Boys, Shoes, Sports

What do Alexandalexa's customers say about them?

Review Score

3.3/5

Total Reviews

1319

Info

AlexandAlexa

[email protected]

INTERNATIONAL: +1 646-810-8646 UK: + 44 (870) 0688659

London

5 Star
30.0%
4 Star
0.0%
3 Star
10.0%
2 Star
20.0%
1 Star
40.0%
Read reviews that mention
Sam

Very poor refund policy isnt clear at…

Reviewed on 2021-05-17T01:21:51

Very poor refund policy isnt clear at all says its 5 working days but when i contacted them they said it needs to ho back to sweden and could take up to 3 weeks.Been waiting 3 weeks anf nothing yet. Stay away from this seller. Order number X101917456
read more
Becca Robinson

Over the moon with this website!!

Reviewed on 2021-05-13T19:43:20

Over the moon with this website!!! I saw some bad reviews after ordering so I was a little concerned but I bought some toys totalling £220 for my soon to be new born baby girl and the updates/tracking was amazing, they was so quick getting my parcel to me. I can’t complain at all! The quality is amazing also. I will most definitely be using this website again!! Well done and thank you Alex and Alexa!!
read more
Stacey.

Brilliant company ⭐⭐⭐⭐⭐

Reviewed on 2021-05-12T14:38:54

Well after reading some of the reviews I was expecting to wait weeks for a refund for an item I returned,however I received the full refund the day after I sent the item back, I will definitely be ordering from this company again.
read more
m

I think this shop worth 5* .Bought…

Reviewed on 2021-05-05T17:52:49

I think this shop worth 5* .Bought about 6-7 times before leaving this comment.Very well packed.Arrivedwithin a week,even shoe boxes in perfect condition. If I wouldn't read these comments could be shopping for years now.
read more
Lucy Taylor

Ups delivery and returns process is…

Reviewed on 2021-04-26T21:46:13

UPDATE: now refunded in full. Thank you. Ups delivery and returns process is disastrous.I’m still waiting for a refund and this shouldn’t happen. I can’t use this company again as o cannot be out of pocket for so long. The warehouse can surely confirm receipt and a refund should be issued! You cannot expect customers to wait until UPS decide to send the item back to Sweden. Terrible service.
read more
Jen D

Refund process horrendous

Reviewed on 2021-04-24T11:18:10

We bought a rain suit for our son, which was beautiful and excellent quality but too big so it had to be returned.We then got a different colour, which wasn’t to our liking so we returned that too. We eventually got a lovely rain suit from there, which we are happy with; however we sent the other items back at the end of February and it took multiple emails to customer services and a tweet to finally get a refund two months later. I understand the need to send items back to Sweden in batches to save costs, don’t understand why there isn’t a check at the warehouse in Coventry to see that returned items are in a fit state so that refunds can be given in a timely manner. Such a shame for what would otherwise be a company selling lovely products. I would also recommend paying the £10 delivery cost for express delivery or you may be waiting a while.
read more
Prab Gill

Refund

Reviewed on 2021-04-21T22:02:23

I returned a parcel on the 9th April whereby it has received the Coventry warehouse but I still have not received any information from the actual company regarding a refund.It has nearly been 3 weeks and this is frustrating.
read more
punimitsu

Broken returns process

Reviewed on 2021-04-15T12:16:28

I’ve not received a refund for products I returned weeks ago. Looking at the reviews below,it seems their process is just not fit for purpose. Having registered a return digitally, and had it received in the UK, they just need to check the contents and issue a refund... why on earth would customers need to wait for the parcels to be shipped back to Sweden and checked there??? This business needs to redesign its return processes if it plans to continue operating in the UK. I totally understand that Covid and Brexit make some of these things tough, but there seems to be a distinct lack of professionalism and planning here...
read more

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