Allure: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from allure, the first and only dedicated beauty magazine.

6.78M

Estimated Revenue

10.39M

Website Visitors

3.7/5

Trustpilot Score

What do we know about Allure Magazine?

Estimated Revenue (2020)

$6.78M

Total Employees

62 Founded

1991

Industry

Online Media

Location

New York, United States

About

Allure Magazine: Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from Allure, the first and only dedicated beauty magazine.

Social Links

Alexa Ranking: 9564

What is Allure Magazine's Revenue?

Allure Magazine's estimated revenue for 2024 is $6.78M.

What does Allure Magazine do?

Allure is the beauty expert, an insiders' guide to a woman's total image, with a print audience of 6.2 million and an average monthly online audience of 4.3 million. Allure's mission is to investigate and celebrate beauty and fashion with objectivity and candor and to examine appearance in a larger cultural context. Through its journalistic approach and high aesthetic standards, Allure delivers content with credentials, which yields unwavering consumer trust.

What are the monthly traffic metrics for Allure?

6/mo Traffic Growth

-15.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

10M

Time on Site

0.9Mins

Bounce Rate

79%

How fast is Allure growing?

Allure has grown by 29.2% in the last 6 months according to SimilarWeb.

How do people interact with Allure?

Last month, Allure received 10M visitors who spent an average of 0.9 minutes on the website and visited 1.0 different pages per session. Overall, 79% of people bounce on the first visit.

How do people find Allure?

1.2M people (11%) visit Allure directly. 8.8M (85%) people search for them in Google. Whereas, 234.7k (2%) discover Allure through Facebook, Reddit, and YouTube. 40k (0%) visitors come from Allure's email newsletters. Finally, 23.1k (0.2%) people come from affiliates and or paid referrals.

Who uses Allure?

Allure's top market is the United States and they receive 6.2M (59.2%) people.
Then the 2nd is Canada with 678.3k (6.5%).
The 3rd is is United Kingdom with 547.9k (5.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Allure's ads on Google?

Google Ads

Allure.com | Allure Beauty Box | Official Site‎

https://beautybox.allure.com/

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Allure Beauty Box - Buy the Subscription

https://beautybox.allure.com/

New Member Gifts: Get a free gift when you join! Choose From Monthly, Yearly + Gift Subscription Options. Referral Bonus Gift. Free Shipping. Types: Makeup, Skin, Hair, Wellness.

Allure.com - Allure Beauty Box

https://beautybox.allure.com/

Just $23 for your first box. New Member Gifts: Get a free gift when you join! Join and Get Your Allure Beauty Box and Mini-mag With Tips, Shortcuts and Step-by-steps. Free Shipping. Referral Bonus Gift. Types: Makeup, Skin, Hair, Wellness.

Allure Beauty Box - Limited Time Only - allure.com‎

https://subscribe.allure.com/subscribe/allure/102363?source=google_sem

Save $5 On Your First Month. Subscribe Today. Options: Monthly, Yearly…

The Best Monthly Beauty Box | Delivered Directly to You | allure.com‎

https://beautybox.allure.com/

Full & deluxe products selected by Allure experts who test more than 50,000 products/year. All...

What do Allure's customers say about them?

Review Score

3.7/5

Total Reviews

1 Info

Allure

5 Star

100.0%

4 Star

0.0%

3 Star

0.0%

2 Star

0.0%

1 Star

0.0%

Read reviews that mention

Love at first try

Reviewed on 2020-01-27T15:25:43

At december it was my first try to subscribe allure box and can openly say that I loved this box at first sight.

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Review (August 2025)

Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from allure, the first and only dedicated beauty magazine.

Estimated Revenue (2020)

$6.78M

Total Employees

62

Founded

1991

Industry

Online Media

Location

New York, United States

About

Allure Magazine: Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from Allure, the first and only dedicated beauty magazine.

Social Links

What is Allure Magazine's Revenue?

Allure Magazine's estimated revenue for 2024 is $6.78M.

What does Allure Magazine do?

6/mo Traffic Growth

-15.60%

All Time Traffic Growth

Monthly Hits

10M

Time on Site

0.9Mins

Pages per Visit

1.0

Bounce Rate

79%

How fast is Allure growing?

Allure has grown by 29.2% in the last 6 months according to SimilarWeb.

How do people interact with Allure?

Last month, Allure received 10M visitors who spent an average of 0.9 minutes on the website and visited 1.0 different pages per session. Overall, 79% of people bounce on the first visit.

How do people find Allure?

1.2M people (11%) visit Allure directly. 8.8M (85%) people search for them in Google. Whereas, 234.7k (2%) discover Allure through Facebook, Reddit, and YouTube. 40k (0%) visitors come from Allure's email newsletters. Finally, 23.1k (0.2%) people come from affiliates and or paid referrals.

Who uses Allure?

Allure's top market is the United States and they receive 6.2M (59.2%) people.Then the 2nd is Canada with 678.3k (6.5%).The 3rd is is United Kingdom with 547.9k (5.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Review Score

3.7/5

Total Reviews

1

Info

Read reviews that mention

Love at first try

Allure's top market is the United States and they receive 6.2M (59.2%) people.
Then the 2nd is Canada with 678.3k (6.5%).
The 3rd is is United Kingdom with 547.9k (5.3%).