Ama: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

Ama is dedicated to serving albertans and helping our members protect the things they care about most.

25.43M

Estimated Revenue

492.47k

Website Visitors

4/5

Trustpilot Score

What do we know about AMA - Alberta Motor Association?

Estimated Revenue (2020)

$25.43M

Total Employees

960 Founded

1926

Industry

Consumer Services

Location

Edmonton, Canada

About

AMA - Alberta Motor Association: AMA is dedicated to serving Albertans and helping our members protect the things they care about most.

Social Links

Alexa Ranking: 134808

What is AMA - Alberta Motor Association's Revenue?

AMA - Alberta Motor Association's estimated revenue for 2024 is $25.43M.

What does AMA - Alberta Motor Association do?

AMA is a multi-service organization representing over 975,000 Albertans. While most often known for our roadside assistance program, we also offer travel, registries and insurance services, Alberta's largest driver education school, a member rewards program and member events in our communities. Part of the CAA and AAA family, we're focused on our member's needs and guided by their values to provide products, services and advocacy to help them live confidently. Anyone here will tell you that we're a different kind of employer, and it all comes down to how we treat our members - and each other. We've boiled it down to just two words: Practically Family. That's not just a catchy phrase, we live it every day through simple gestures. Practically Family is the web developer heading off shift who stops to help a team member carry items in the door, the insurance advisor who uses their break to pick up an extra coffee for a co-worker who's having a bad day, or the registries agent who takes the time to help a member put their new licence plate on their vehicle. Not to mention all the birthday parties, free food days and wedding showers we throw for each other! Taking care of one another, encouraging one another. It's what family does, and what being Practically Family is all about. If you can picture yourself answering yes to the question, "Am I treating this member or colleague like a close family member or friend?" with every interaction, you're our kind of people!

What are the monthly traffic metrics for Ama?

6/mo Traffic Growth

-7.60%

All Time Traffic Growth

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Monthly Hits

492k

Time on Site

2.7Mins

Bounce Rate

49%

How fast is Ama growing?

Ama has grown by 13.6% in the last 6 months according to SimilarWeb.

How do people interact with Ama?

Last month, Ama received 492k visitors who spent an average of 2.7 minutes on the website and visited 3.0 different pages per session. Overall, 49% of people bounce on the first visit.

How do people find Ama?

162.8k people (33%) visit Ama directly. 295.5k (60%) people search for them in Google. Whereas, 7.2k (1%) discover Ama through Facebook, Reddit, and YouTube. 11.1k (2%) visitors come from Ama's email newsletters. Finally, 1.3k (0.3%) people come from affiliates and or paid referrals.

Who uses Ama?

Ama's top market is the Canada and they receive 476.5k (96.8%) people.
Then the 2nd is United States with 9k (1.8%).
The 3rd is is India with 740.6 (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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