Review (March 2024)
Ancestry® helps you understand your genealogy. a family tree takes you back generations—the world's largest collection of online family history records makes it easy to trace your lineage.
757.02M
Estimated Revenue
47.07M
Website Visitors
3.7/5
Trustpilot Score
What do we know about Ancestry?
Estimated Revenue (2020)
$757.02M
Total Employees
1800
Founded
1983
Industry
Internet
Location
Lehi, United States
About
Ancestry: Discover your family history and build a family tree with the world’s largest genealogy website. Search birth records, census data, obituaries and more!
What is Ancestry's Revenue?
Ancestry's estimated revenue for 2023 is $757.02M.
What does Ancestry do?
Ancestry®, the global leader in family history and consumer genomics, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 27+ billion records and 18 million people in our growing DNA network, customers can discover their family story and gain actionable insights about their health and wellness. For over 30 years, we've built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing their story. Ancestry has more than 1,700 employees in locations across the globe. Our headquarters is in Lehi, Utah and our offices are located in San Francisco, California; Salt Lake City, Utah; Denver, Colorado; Dublin, Ireland; London, England; Sydney, Australia; and Grafing, Germany. We're passionate about using technology to create simple, useful, and delightful experiences that enrich lives and connect families. Ancestry is continually looking for talented, hard-working individuals who are passionate about bringing this mission to life. Sound like you? Visit https://careers.ancestry.com
What are the monthly traffic metrics for Ancestry?
6/mo Traffic Growth
2.60%
All Time Traffic Growth
Create Free Account
Monthly Hits
47M
Time on Site
15.0Mins
Pages per Visit
26.0
Bounce Rate
34%
How fast is Ancestry growing?
Ancestry has grown by -8.4% in the last 6 months according to SimilarWeb.
How do people interact with Ancestry?
Last month, Ancestry received 47M visitors who spent an average of 15.0 minutes on the website and visited 26.0 different pages per session. Overall, 34% of people bounce on the first visit.
How do people find Ancestry?
33.1M people (70%) visit Ancestry directly. 10.6M (23%) people search for them in Google. Whereas, 549.7k (1%) discover Ancestry through Facebook, Reddit, and YouTube. 1.3M (3%) visitors come from Ancestry's email newsletters. Finally, 366.6k (0.8%) people come from affiliates and or paid referrals.
Who uses Ancestry?
Ancestry's top market is the United States and they receive 43.5M (92.5%) people.Then the 2nd is United Kingdom with 535.6k (1.1%).The 3rd is is Canada with 509.1k (1.1%).
Traffic Growth (last 6 months)
What are Ancestry's ads on Google?
Google Ads
Ancestry.com ® | Official Site
https://www.ancestry.com/
Access the world's largest online history resource. Get started now. Start a free trial! Give the Gift of Ancestry. Billions of records. Start discovering today! Services: Family History, Family Trees, DNA Testing, Genealogy Research, Records Search.
Find Your Family Tree - Ancestry.com
https://www.ancestry.com/cs/us/family-tree?s_kwcid=geniology&gclid=CO7J8LK-vbwCFQsSMwodaGwAhQ&o_xid=21837&o_lid=21837&o_sch=Search
Start a free tree & we'll help you discover more about your ancestors. Billions of records. Start discovering today! Start a free trial! Services: Family History, Family Trees, DNA Testing.
Discover Your Ancestors - Ancestry.com ® Official Site
https://www.ancestry.com/?s_kwcid=bray family tree&o_xid=21837&o_lid=21837&o_sch=Paid Search Non Brand
World's largest online family history resource. Try it for free now. Billions of records · Start a free trial! · Start discovering today!
Ancestry.com - AncestryDNA™ Official
https://www.ancestry.com/dna/?o_xid=58712&o_lid=58712&o_sch=Paid Search Brand
1) Order a test from AncestryDNA™. 2) Discover your ethnicity for $99! Meet a Distant Cousin · Combine with Ancestry.com · Connect With Relatives
Ancestry.com ® | Official Site
https://www.ancestry.com/
Access 20+ Billion Records on the world's largest online family history resource. Start discovering today! Start a free trial! Services: Family History, Family Trees, DNA Testing, Genealogy Research, Records Search.
What do Ancestry's customers say about them?
Review Score
3.7/5
Total Reviews
6916
Info
Ancestry.comRead reviews that mention
she was trying to be help full and…
Reviewed on 2021-04-07T12:58:44
I made an account with Ancestry. But ordered kits too soon.
Reviewed on 2021-04-07T07:32:29
Misty was able to resolve my issue
Reviewed on 2021-04-07T00:48:19
She helped me with the issue of my Dads…
Reviewed on 2021-04-06T21:34:52
Awkward process of additional DNA kits
Reviewed on 2021-04-06T20:50:11
Excellent Customer service
Reviewed on 2021-04-06T19:35:44
I couldn't access my DNA with the…
Reviewed on 2021-04-06T17:25:23
Wait for 15 days after I was told 7 to…
Reviewed on 2021-04-06T17:22:24
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