Review (August 2025)

Earrings, necklaces, bracelets, rings & charms for every style... mix and match to curate your own look. join the a&m community to find your sparkle.

11.74M

Estimated Revenue

576.22k

Website Visitors

3.9/5

Trustpilot Score

What do we know about Astrid & Miyu?

Estimated Revenue (2020)

$11.74M

Total Funding

$936.76k

Total Employees

81

Founded

2012

Industry

Luxury Goods Jewelry

Last Funding Date

Seed Jul 2015

Location

London, United Kingdom

About

Astrid & Miyu: Earrings, necklaces, bracelets, rings & charms for every style... mix and match to curate your own look. Join the A&M community to find your sparkle.

Social Links

Alexa Ranking: 261544

What is Astrid & Miyu's Revenue?

Astrid & Miyu's estimated revenue for 2024 is $11.74M.

What does Astrid & Miyu do?

Our Brand Story: Jewellery has always been a huge part of my life. My Mum owned so many baubles I played dress-up with growing up. I was fortunate to travel around the world throughout my life and jewellery is something I would always pick up either from the local markets or a small quirky jeweller. Jewellery purchase has always been serendipitous. But when I tried to purchase with intent for friends, family or myself it was difficult to find a go-to brand or even a jeweller. All existing brands were either very expensive or felt mass-produced without any meaning. The experiences were also very stale, with products under glass counters and sales staff in black uniforms. I wanted to bring all the sentiment I felt during my travels together with cool jewellery that's accessible to everyone, in terms of service, design as well as price points. And then I remembered a tiny local jewellery shop back home in Seoul that I used to visit all the time just to chat to the owner who was making the pieces. The pieces were beautiful but above all the owner was so friendly and delightful. Combining my pain points and the tiny jewellery as inspirations, I wanted to revolutionise the jewellery experience. We do this through engaging physical experiences, strong community, as well as innovative products. We are not just a jewellery brand. We are a movement. - Connie Nam, Founder & CEO

What are the monthly traffic metrics for Astridandmiyu?

6/mo Traffic Growth

27.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

576k

Time on Site

2.4Mins

Bounce Rate

45%

How fast is Astridandmiyu growing?

Astridandmiyu has grown by 14.2% in the last 6 months according to SimilarWeb.

How do people interact with Astridandmiyu?

Last month, Astridandmiyu received 576k visitors who spent an average of 2.4 minutes on the website and visited 3.0 different pages per session. Overall, 45% of people bounce on the first visit.

How do people find Astridandmiyu?

164.5k people (29%) visit Astridandmiyu directly. 315.1k (55%) people search for them in Google. Whereas, 39.5k (7%) discover Astridandmiyu through Facebook, Reddit, and YouTube. 3.4k (1%) visitors come from Astridandmiyu's email newsletters. Finally, 30.8k (5.3%) people come from affiliates and or paid referrals.

Who uses Astridandmiyu?

Astridandmiyu's top market is the United Kingdom and they receive 419.8k (72.9%) people.
Then the 2nd is United States with 49.9k (8.7%).
The 3rd is is Myanmar with 12k (2.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Astridandmiyu's ads on Google?

Google Ads

Official Astrid & Miyu™ | Get It Before The Sale Is Gone‎

https://www.astridandmiyu.com/sale

Ear Cuffs, Necklaces, Bracelets & More Designed And Created In Our London Studios. Beautiful Crafted Jewellery That Subtly Reveals The Natural Beauty Of The Wearer. 10% Off On First Order. Styles: Ear Cuffs, Bangles, Chokers, Necklaces, Bracelets, Ear Jac

Astridandmiyu.com | Official Astrid & Miyu™ | No More Boring Everyday‎

https://www.astridandmiyu.com/

Beautiful Crafted Jewellery That Subtly Reveals The Natural Beauty Of The Wearer. Designed And Created In Our London Studios. 10% Off On First Order. Styles: Ear Cuffs, Bangles, Chokers, Necklaces, Bracelets, Ear Jacket, Studs.

Astridandmiyu.com | Official Astrid & Miyu™ | New Collection Out Now‎

https://www.astridandmiyu.com/

Simple, Elegant, Must Have Jewellery. Available In Store & Online Free UK Delivery · 1-2 Days Shipping · Personalised Jewellery · Free UK Returns Styles: Ear Cuffs, Bangles, Chokers, Necklaces, Bracelets, Ear Jacket, Studs

Cartilage Hoop Earrings & Clickers | Astrid & Miyu

https://www.astridandmiyu.com/collections/cartilage-hoops

Yes That’s Right, 25% Off Everything, Shop & Save On Your Favourite Jewellery. You’re Invited For 25% Off Everything This Black Friday. Hurry Limited Time Only. Fast Shipping.

Keyword: cartilage jewelry uk

Ear Cuffs and ear Crawlers: Best-Seller Collection by Astrid & Miyu‎

https://www.astridandmiyu.com/earrings/ear-cuffs

What do Astridandmiyu's customers say about them?

Review Score

3.9/5

Total Reviews

373

Info

Astrid & Miyu
5 Star
90.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
10.0%
Read reviews that mention
Anonymous

Incredible!

Reviewed on 2021-05-28T18:52:39

I visited the London Selfridges store and I have returned twice since. Sebastian is incredible - his advice is second to none.They go out of their way to help you and make sure you’re 100% happy with your jewellery. A special thank you to Damiano who offered to squeeze me in for a fitting between clients, despite being fully booked, on my birthday! My purchase was so last minute and I was struggling to insert my tragus piercing with my nails - he not only offered to put it in for me but also added in all of my other earrings AND made sure I left in time for my dinner booking. I will be returning next week for another piercing and can’t wait to see everyone again.
read more
suzie blair

Jodie

Reviewed on 2021-05-26T09:10:09

Jodie, Bailee and Maddie have all been so helpful in the exchange process after getting gifts for mybirthday!!!
read more
Lu Lucey

The speed and attention that A&M gave…

Reviewed on 2021-05-25T12:55:50

The speed and attention that A&M gave me when my daughters birthday gift wasn't delivered correctly was marvellous.5 star response and customer service.Thank you A&M
read more
Beth Collins

Excellent customer service

Reviewed on 2021-05-24T18:26:10

We were devastated when we realised the necklace we sent to our friend for her 30th was left in the entrance to her apartment block and was stolen.I emailed customer service and Reagan very efficiently sorted out the whole thing and re-ordered the necklace, even though really it was the fault of Royal Mail. I would definitely order from here again - thank you!
read more
Angela

I would highly recommend this company…

Reviewed on 2021-05-19T16:40:32

I would highly recommend this company there jewellery is beautiful and good quality. I had excellentcustomer service from Jodie who was lovely and friendly.
read more
Clare Benbow

Leila

Reviewed on 2021-05-17T13:34:16

Hi came in with my daughter, my friend, and her daughter for a piercing yesterday and we were all really reluctant and unsure of what to get pierced with and didn't understand the process.We were helped by Leila who I believe is the manager. She really took her time with us (even though we were unbelievably indecisive) and she talked down our girls who were very nervous. I was also very impressed by her knowledge of the piercing process too, it was quite the relief for two worried mums with prior bad experiences. She is a real asset to your team and because of her I will be recommending Astrid&Miyu Selfridges to many of my friends!!
read more
Tianna Spicer

Neal Street - the best staff I've ever encountered

Reviewed on 2021-05-17T12:34:14

I came into the Neal Street store on Saturday for a tattoo having booked in advance from following Alessandro's IG for a while and knew I wanted to come to you to visit him in your store.My experience in store was nothing less than exceptional, and the staff were honestly a huge asset to your company. I was welcomed by a staff member with the sassiest of outfits that we love to see, who was so friendly and welcoming. He took the time to go through the tattoo collection with me, didn't rush me but instead gave his welcomed opinion on sizes and to generally have a chat to take any pressure off what could've been an otherwise stressful situation when decision making! The other colleagues were equally as inviting, and it was such an enjoyable experience in store. I'd return just to have that same experience again, because they were so lovely.
read more
Henriette Petersen

Amazing customer service and beautiful…

Reviewed on 2021-05-17T12:10:23

Amazing customer service and beautiful items. I have ordered several times now :-)

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