Review (August 2025)

Definitive guidebook and friendly tour-guide to the world's most wondrous places. travel tips, articles, strange facts and unique events.

4.55M

Estimated Revenue

5.28M

Website Visitors

4/5

Trustpilot Score

What do we know about Atlas Obscura?

Estimated Revenue (2020)

$4.55M

Total Funding

$32M

Total Employees

90

Founded

2009

Industry

Leisure Travel Tourism

Last Funding Date

Series B Sep 2019

Location

New York, United States

About

Atlas Obscura: Definitive guidebook and friendly tour-guide to the world's most wondrous places. Travel tips, articles, strange facts and unique events.

Social Links

Alexa Ranking: 8923

What is Atlas Obscura's Revenue?

Atlas Obscura's estimated revenue for 2024 is $4.55M.

What does Atlas Obscura do?

Atlas Obscura is a compendium of the world's wonders, curiosities, and esoterica. It is a collaborative project with the goal of cataloging all of the singular, eccentric, bizarre, fantastical, and strange out-of-the-way places that get left out of traditional travel guidebooks and are ignored by the average tourist. If you're looking for miniature cities, glass flowers, books bound in human skin, gigantic flaming holes in the ground, phallological museums, bone churches, balancing pagodas, or homes built entirely out of paper, Atlas Obscura is where you'll find them.

What are the monthly traffic metrics for Atlasobscura?

6/mo Traffic Growth

-2.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

5M

Time on Site

1.9Mins

Bounce Rate

70%

How fast is Atlasobscura growing?

Atlasobscura has grown by 19.8% in the last 6 months according to SimilarWeb.

How do people interact with Atlasobscura?

Last month, Atlasobscura received 5M visitors who spent an average of 1.9 minutes on the website and visited 2.0 different pages per session. Overall, 70% of people bounce on the first visit.

How do people find Atlasobscura?

1.6M people (31%) visit Atlasobscura directly. 2.1M (39%) people search for them in Google. Whereas, 1.2M (24%) discover Atlasobscura through Facebook, Reddit, and YouTube. 46k (1%) visitors come from Atlasobscura's email newsletters. Finally, 3.7k (0.1%) people come from affiliates and or paid referrals.

Who uses Atlasobscura?

Atlasobscura's top market is the United States and they receive 3.3M (62.4%) people.
Then the 2nd is United Kingdom with 313.1k (5.9%).
The 3rd is is Canada with 282.4k (5.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Atlasobscura's ads on Google?

Google Ads

Chernobyl by Day, Kyiv by Night

https://www.atlasobscura.com/unusual-trips/kyiv-chernobyl-ukraine

Chernobyl by Day Kyiv by Night. Group Trip In Soviet History. Book Now From $2,625. Hands-on History in 21st-Century Kyiv. Explore Soviet Legacy & Post-Nuclear Ghost Towns. Trips & Experiences. Book Your Experience. Reserve your spot today. Sharing Discoveries.

Chernobyl by Day, Kyiv by Night

https://www.atlasobscura.com/unusual-trips/kyiv-chernobyl-ukraine

Chernobyl by Day Kyiv by Night. Group Trip In Soviet History. Book Now From $2,625. Hands-on History in 21st-Century Kyiv. Explore Soviet Legacy & Post-Nuclear Ghost Towns. 21,563 Places & Foods. 1,163 Experiences. 1,000+ Travellers. Trips & Experiences.

Chernobyl by Day Kyiv by Night - Solo Trip Only

https://www.atlasobscura.com/unusual-trips/kyiv-chernobyl-ukraine-solo

Hands-on History in 21st-Century Kyiv. Explore Soviet Legacy & Post-Nuclear Ghost Towns. Solo Only: Chernobyl by Day, Kyiv by Night. $100 Deposit. Book Your Trip Now! Book Your Experience. 21,563 Places & Foods. Extraordinary Stories. 11,178 Stories Told.

Festivals & Temples in Bhutan - Atlas Obscura Trips

https://www.atlasobscura.com/unusual-trips/bhutan

Festivals & Mountaintop Temples in Bhutan. $100 Deposit. Book Your Trip Now! Atlas Obscura Trips Bring the World’s Hidden Wonders to Life. 11,178 Stories Told. Sharing Discoveries. Trips & Experiences. Extraordinary Stories. Reserve your spot today.

Keyword: traveling to bhutan

Chernobyl by Day, Kyiv by Night

https://www.atlasobscura.com/unusual-trips/kyiv-chernobyl-ukraine

Chernobyl by Day Kyiv by Night. Group Trip In Soviet History. Book Now From $2,625. Hands-on History in 21st-Century Kyiv. Explore Soviet Legacy & Post-Nuclear Ghost Towns. Reserve your spot today. 1,000+ Travellers. Trips & Experiences. 1,163 Experiences.

Keyword: tour to chernobyl

What do Atlasobscura's customers say about them?

Review Score

4/5

Total Reviews

6

Info

Atlas Obscura
5 Star
50.0%
4 Star
50.0%
3 Star
0.0%
2 Star
0.0%
1 Star
0.0%
Read reviews that mention
James Knox

One of my favorite websites

Reviewed on 2020-07-23T19:12:13

I've been using Atlas Obscura for over four years now and every vacation I take I reference them to know I can find something fun and off the beaten path.Pretty much any time something new gets posted I make it a goal to go check it out.
read more
Alessandro Cini

hidden place which I would never expect…

Reviewed on 2020-05-01T20:54:16

hidden place which I would never expect to exist, thanks to this website I visited
Sue

A daily read with an option to edit

Reviewed on 2020-04-21T15:02:51

For me, Atlas Obscura is a daily read. When I wake up and have a cup of coffee, I read an article or two on this amusing website.I also like the option to suggest an edit. So, whenever I see an outdated piece of information or want to add some important details, I just go ahead and contribute.
read more
Thomas

I like this site.

Reviewed on 2020-04-14T23:14:24

I like this site.
Rita

Atlas obscura tours:UPDATE 2019

Reviewed on 2019-09-07T02:04:54

I’m on the Mexico tour. So far not very good. They have made sure they received my money,but dealing with their call in and email help has NOT BEEN GOOD. My contact is Chris and I get nothing but apologies how he is too busy to look at my emails or listen to my voicemails. I’m really sorry I decided to take this trip to Mexico. I’ve paid about $3k and wish I had never done this with atlas Obscura. I’m only at the start of this trip meaning I’m just trying to get in their boards and if that is too difficult to obtain, I’m concerned how the actual trip will go. I will update review after the trip in October 2019 UPDATE: Finally I reached someone who was able to help me at Atlas. Once that happened everything fell into place. I was able to get confirmation for my hotel and join the boards. It ended up being one of the best trips I’ve ever done. Great hotel, located in central Mexico City, perfect guides, wonderful food, and a lovely small group of people on the tour. If you get a chance to go to Mexico for Dia de Muertos with Atlas, do it, it will be a trip of a lifetime. Really getting to interact with locals, and getting a good taste of the true meaning of Dia de Muertos.
read more
Constance

Best small group tour.

Reviewed on 2019-04-07T12:42:47

We have taken two trips with Atlas, to Romania and India. Both were excellent - well organized and executed,and the tour guides in both places were knowledgeable, funny, and highly competent. They created context for everything we saw, which made the experience a very rich one. The itineraries were comprehensive and creative, and we came away feeling we had had excellent introductions to both countries. I recommend them with no reservations.
read more

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