Review (August 2025)

Become inspired to travel to australia. discover fantastic things to do, places to go and more. visit the official site of tourism australia here.

19.38M

Estimated Revenue

904.37k

Website Visitors

4/5

Trustpilot Score

What do we know about Tourism Australia?

Estimated Revenue (2020)

$19.38M

Total Employees

520

Founded

2004

Industry

Leisure Travel Tourism

Location

Sydney, Australia

About

Tourism Australia: Become inspired to travel to Australia. Discover fantastic things to do, places to go and more. Visit the official site of Tourism Australia here.

Social Links

Alexa Ranking: 19207

What is Tourism Australia's Revenue?

Tourism Australia's estimated revenue for 2024 is $19.38M.

What does Tourism Australia do?

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

What are the monthly traffic metrics for Australia?

6/mo Traffic Growth

-24.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

904k

Time on Site

1.0Mins

Bounce Rate

72%

How fast is Australia growing?

Australia has grown by 32.1% in the last 6 months according to SimilarWeb.

How do people interact with Australia?

Last month, Australia received 904k visitors who spent an average of 1.0 minutes on the website and visited 1.0 different pages per session. Overall, 72% of people bounce on the first visit.

How do people find Australia?

125k people (14%) visit Australia directly. 750.1k (83%) people search for them in Google. Whereas, 6.3k (1%) discover Australia through Facebook, Reddit, and YouTube. 2.5k (0%) visitors come from Australia's email newsletters. Finally, 4.3k (0.5%) people come from affiliates and or paid referrals.

Who uses Australia?

Australia's top market is the Australia and they receive 454k (50.2%) people.
Then the 2nd is United States with 78.9k (8.7%).
The 3rd is is Japan with 38k (4.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Australia's ads on Google?

Google Ads

Tourism Australia - Facts and planning

https://www.australia.com/en-us/facts-and-planning.html

Discover Australia's Best White Sand Beaches For Your Next Coastal Holiday. Learn More. Looking For The Best Australian Wineries? Discover The Best Wines & Gourmet Food.

There's Nothing Like Australia | Places To Visit In Australia‎

https://www.australia.com/en-us/facts-and-planning.html

Explore Australia's Iconic Beach Spots For Your Next Vacation. Learn More. Australian Events. Coastal Adventures. Find a Travel Agent. Outback Adventures. Experience Australia. Custom Itineraries. Destinations: Great Barrier Reef, Great Ocean Road, Kangar

There's Nothing Like Australia | Our Top Beach Picks | australia.com‎

https://www.australia.com/en-us/things-to-do/aquatic/10-of-australias-best-swimming-beaches.html

Explore Australia's Iconic Beach Spots For Your Next Vacation. Learn More. Aquatic and Events · Coastal, Food & Wine · Discover Australia · Plan Your Holiday Now Destinations: Sydney, Melbourne, Great Barrier Reef, Mission Beach

Tourism Australia - There's Nothing Like Australia

https://www.australia.com/en-ca/facts-and-planning.html

Discover Australia's Best White Sand Beaches For Your Next Coastal Holiday. Learn More. Looking For Ideas On Your Next Holiday? Discover Australia's Iconic Attractions. Coastal Adventures. Restore Australia. Find a Travel Agent. Custom Itineraries. Experience Australia.

Sydney's Top Attractions | There's Nothing Like Australia | australia.com‎

https://www.australia.com/en-us/places/sydney-and-surrounds/guide-to-sydney.html

Discover Sydney's Attractions From The Bondi Coastal Trail To Taronga Zoo. Find a Travel Agent. Australian Events. Outback Adventures. Coastal Adventures. Experience Australia. Custom Itineraries. Destinations: Great Barrier Reef, Great Ocean Road, Kangar

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