Review (March 2024)

1.1B

Estimated Revenue

21.32M

Website Visitors

1.9/5

Trustpilot Score

What do we know about Autotrader US?

Estimated Revenue (2020)

$1.1B

Total Employees

1400

Founded

1998

Industry

Marketing And Advertising

Last Funding Date

Venture (Round not Specified) Mar 2000

Location

Atlanta, United States

About

Autotrader US: Autotrader B2B offers automotive digital marketing solutions for new and used car dealerships.

Social Links

Alexa Ranking: 1012

What is Autotrader US's Revenue?

Autotrader US's estimated revenue for 2023 is $1.1B.

What does Autotrader US do?

Autotrader is the most visited third-party car shopping site, with the most engaged audience of in-market shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today's empowered consumer looking to find or sell the perfect new, used or Certified Pre-Owned car. Using technology, shopper insights and local market guidance, Autotrader's comprehensive marketing solutions guide dealers to personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com.

What are the monthly traffic metrics for Autotrader?

6/mo Traffic Growth

-7.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

21M

Time on Site

5.9Mins

Bounce Rate

44%

How fast is Autotrader growing?

Autotrader has grown by 5.1% in the last 6 months according to SimilarWeb.

How do people interact with Autotrader?

Last month, Autotrader received 21M visitors who spent an average of 5.9 minutes on the website and visited 6.0 different pages per session. Overall, 44% of people bounce on the first visit.

How do people find Autotrader?

8.6M people (40%) visit Autotrader directly. 11.7M (55%) people search for them in Google. Whereas, 470.7k (2%) discover Autotrader through Facebook, Reddit, and YouTube. 170k (1%) visitors come from Autotrader's email newsletters. Finally, 130.2k (0.6%) people come from affiliates and or paid referrals.

Who uses Autotrader?

Autotrader's top market is the United States and they receive 20.2M (94.7%) people.
Then the 2nd is Canada with 300.8k (1.4%).
The 3rd is is United Kingdom with 144k (0.7%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Autotrader's ads on Google?

Google Ads

AutoTrader.com | Shop Cars on Autotrader | Email Dealers Directly‎

https://www.autotrader.com/

Email Sellers for Pricing Details, Vehicle Availability, Test Drives and More. Expert & Consumer Reviews. Get Price Drop Alerts. Compare Vehicles. KBB Price Advisor. Learn What You Can Afford. Styles: Trucks, SUVs, Convertibles, Sedans, Minivans, Coupes.

autotrader.com - Autotrader® Official Site - Find Your Perfect Car Today‎

http://www.autotrader.com/

Buy, Sell Or Trade-In Your Car. Find Local Deals In Your Area On Autotrader®!

Autotrader® Official Site - Find Cars For Sale Near You‎

https://www.autotrader.com/

4.5 rating for autotrader.com Compare Local Dealer Offers Today! Styles: Trucks, SUVs, Convertibles, Sedans, Minivans, Coupes

Autotrader® Official Site | Find Your Perfect Car Today‎

https://www.autotrader.com/

Determine Monthly Payment, Trade-In Value, And More Before Going To The Dealer! Be In Control of Your Purchase. Start Your Deal, Get Financing, & Save Time at the Dealer! Expert & Consumer Reviews. Learn What You Can Afford. Email Dealers Directly.

autotrader.com - Autotrader® New York - Find Your Perfect Car Today‎

https://www.autotrader.com/cars-for-sale/Paterson NJ-07501

Buy, Sell Or Trade-In Your Car. Find Local Deals In New York On Autotrader®! Find Your Dream Car Now · Easily Compare Vehicles · Get Price Drop Alerts

What do Autotrader's customers say about them?

Review Score

1.9/5

Total Reviews

138

Info

Autotrader
5 Star
10.0%
4 Star
0.0%
3 Star
10.0%
2 Star
0.0%
1 Star
80.0%
Read reviews that mention
Christina Sheppard

Do not buy from auto trader!!

Reviewed on 2021-03-30T15:57:04

Do not buy from auto trader!!! Dodgy dealers!!! Bought a car from off here from a "dealership" neverhad so many problems in my life and its been 2 weeks.
read more
Jose Roberto

Waisted $ 49,00 to advertise my car

Reviewed on 2021-03-22T01:35:15

Paid $ 49,00 to advertise my car . After 48 hours of payment received i've called Autotrader cust.service to ask Why the car WAS NOT posted yet ? I was mad cause i sold the car with 24hs for free on Let'go app. When the car showed was sold already. Wasted $ 49,00
read more
Mark Clifton

Listed a car for sale and got bombarded…

Reviewed on 2021-03-21T03:34:27

Listed a car for sale and got bombarded by scammers wanting to buy with PayPal without seeing it.No legitimate buyers. Seems AutoTraders time is near over. There are better sites like Facebook for listing cars.
read more
I.S.

USED TO LIKE AUTOTRADER - NOT ANYMORE!

Reviewed on 2021-03-18T00:20:38

Let me tell you about Autotrader and their so called KBB Price Value guide... First of all,these are PAID ads ($49) people are posting of their vehicles, and should have the right to select what is posted in their ad. However, Autotrader doesn't think so, they put their product in there whether you like it or not. After extensive research of our market, regarding pricing my vehicle and how many vehicles like mine our on the market. I came up with a fair price that I think represents the value of my vehicle. However, Autotrader has the great/stupid idea to put a KBB Values to guide people of what they think you should sell your car. Which it does nothing but sabotage your ad, as they have no idea of what the market here bares nor how many vehicle exactly like mine are on the market. Of course, after 14 days of having my ad up not a single soul contacted me, because their price guide (that doesn't know squat) suggests that my price is too high. Yet, the same ad listed on Craigslist sold my car within 14 days for my asking price. I feel like, if a person is paying for an ad (over priced ad at that) should have the ability to decide what is selected in the ad itself. Once I reached out to Autotrader.com for a refund, they referred me back to their policy and couldn't refund my money. Perfect, I will get my money back through my credit card and keep posting bad reviews regarding my dissatisfaction with them. SAVE YOUR MONEY AND POST WITH SOMEONE ELSE. YOU HAVE A BETTER CHANCE OF SELLING YOUR CAR!!!
read more
Nancy Gallimore

Waste of Time and Money

Reviewed on 2021-03-15T01:38:36

I paid $49 to list an exceptional mini-van for sale. Unfortunately this site attracted a multitude of scammers which I did NOT expect.I am very disappointed that I wasted my time with this site......I recently sold my Mercedes 500 SL on Cars.com and only used this site because cars.com was revamping their site. I thought this would be similar but I did not get even one bonafide inquiry! Autotrader, you could do much better. I had better exposure on Facebook marketplace and Craigslist! And they cost next to nothing! What a waste of time and money
read more
0wa1n

Scammers preyground

Reviewed on 2021-03-14T20:25:26

Listed two cars. Hit by a multitude of scammers a few hours after listing. Pulled the adverts.Contacted Autotrader. Did they care? Not one iota. Stay away!
read more
Gwyn

Beware FRAUD

Reviewed on 2021-03-06T13:31:23

If I could give Auto Trde a 0 I would. I recently biught a vehicle from a private seller through auto trader.Now when looking to trade the vehicle in at a dealership I've been made aware the vehicle had twice previusly been written off before my ownership. When I bought the vehicle I did the relevant checks ans found nothing indicating it was a write off. I queried this with Auto Trader who then informed me that this vehicle had been prevously listed as a write off prior to the listing I bought thw vehicle from. I ask Auto Trader how its possible for them to let this be listed as a non write off when the already had knowledge of it being a write off. To this they've been incredibly unhelpful, they have advised me its up to someone purchasing a vehicle to do the relevant checks which I did bit the information was not there. Despite the fact Auto Trader knew the information about the vehicle. Strangely enough if I now list this vehicle it automatically comes up at a CAT S write off. They allow people to fraudulently place adds and are by association also commiting fraud. DO NOT BUY THROUGH HERE. They put people's lives at risk.
read more
Stephen Gay

Suspicious activity

Reviewed on 2021-02-26T00:00:39

Was ready to send money to seller in Fort Worth for a 1964 Chevelle...I was ghosted for days...thengot a message saying the car went over a bridge and I'd been scammed by an 8 year old...no intervention by Autotrader...buyers beware.
read more

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