Review (August 2025)

We're working to ensure wildlife and wild lands thrive in modern africa. our multi-faceted approach ensures conservation strategies work for wildlife and people.

10M

Estimated Revenue

182.09k

Website Visitors

4/5

Trustpilot Score

What do we know about African Wildlife Foundation?

Estimated Revenue (2020)

$10M

Total Employees

240

Founded

1961

Industry

Environmental Services

Location

Nairobi, Kenya

About

African Wildlife Foundation: We're working to ensure wildlife and wild lands thrive in modern Africa. Our multi-faceted approach ensures conservation strategies work for wildlife and people.

Social Links

Alexa Ranking: 177947

What is African Wildlife Foundation's Revenue?

African Wildlife Foundation's estimated revenue for 2024 is $10M.

What does African Wildlife Foundation do?

The African Wildlife Foundation, together with the people of Africa, works to ensure the wildlife and wild lands of Africa will endure forever. Founded in 1961 at the height of the African independence movement, AWF (then known at the African Wildlife Leadership Foundation) was created to help newly independent African nations and people conserve their own wildlife. AWF's first approach was to train and educate African conservation professionals. AWF helped establish the College of African Wildlife Management, wildlife clubs in a number of African countries, and has sponsored dozens of African scholars in their pursuit of Master's and Doctoral degrees in conservation. For more than 50 years, AWF has been a key player in African conservation and sustainable development. AWF has defined large conservation landscapes that are essential to securing the future of Africa's wildlife. Within these landscapes, AWF employs an integrated approach to conservation including land use planning, education and capacity building, development of conservation enterprise to improve livelihoods, and applied research.

What are the monthly traffic metrics for Awf?

6/mo Traffic Growth

-6.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

182k

Time on Site

0.9Mins

Bounce Rate

59%

How fast is Awf growing?

Awf has grown by -12.8% in the last 6 months according to SimilarWeb.

How do people interact with Awf?

Last month, Awf received 182k visitors who spent an average of 0.9 minutes on the website and visited 1.0 different pages per session. Overall, 59% of people bounce on the first visit.

How do people find Awf?

67.7k people (37%) visit Awf directly. 99.8k (55%) people search for them in Google. Whereas, 2.8k (2%) discover Awf through Facebook, Reddit, and YouTube. 8.3k (5%) visitors come from Awf's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Awf?

Awf's top market is the United States and they receive 119.7k (65.8%) people.
Then the 2nd is Kenya with 9.1k (5.0%).
The 3rd is is United Kingdom with 6.1k (3.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Awf's ads on Google?

Google Ads

Donate to Save Elephants - awf.org‎

https://secure.awf.org/support-african-wildlife-foundation

Join the leading charity working to save Africa's elephants. 501(c)(3) Charity. Protecting 80+ Species. All Gifts Tax Deductible. Anti-poaching Efforts - $25.00 - To stop the killing. · More Law Enforcement - $50.00 To stop the trafficking. Donate today -

Save the Elephants - African Wildlife Foundation - awf.org‎

https://secure.awf.org/support-african-wildlife-foundation

Join the leading charity working to save Africa's elephants. All Gifts Tax Deductible · 501(c)(3) Charity · Protecting 80+ Species

Leopard Facts - awf.org

http://www.awf.org/wildlife-conservation/leopard

Information about the most secretive and elusive big cat. Protecting 80+ Species. Destinations: South Africa, Cameroon, Uganda, Ethiopia, Kenya, Zimbabwe, Niger, Mozambique, Rwanda, Botswana.

Facts About Giraffes - AWF.org‎

http://www.awf.org/wildlife-conservation/west-african-giraffe

The world's tallest mammal is struggling to find a place to live. Services: Wildlife conservation, Land & habitat protection, Community empowerment, Economic development Destinations: South Africa, Cameroon, Uganda, Ethiopia, Kenya, Zimbabwe, Niger, Mozam

Donate to Save Elephants - awf.org‎

https://campaign.awf.org/support-african-elephants/

Join the leading nonprofit working to save Africa's elephants. Protecting 80+ Species. Anti-poaching Efforts - $25.00 - To stop the killing. · More Law Enforcement - $50.00 To stop the trafficking. Donate today - $250.00 To join the fight. Increase Awaren

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