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Review (August 2025)

Explore axe’s grooming products and fragrances or just brush up on those dating skills

6/mo Traffic Growth

16.30%

All Time Traffic Growth

Monthly Hits

568k

Time on Site

0.6Mins

Pages per Visit

1.0

Bounce Rate

65%

How fast is Axe growing?

Axe has grown by -8.1% in the last 6 months according to SimilarWeb.

How do people interact with Axe?

Last month, Axe received 568k visitors who spent an average of 0.6 minutes on the website and visited 1.0 different pages per session. Overall, 65% of people bounce on the first visit.

How do people find Axe?

61.8k people (11%) visit Axe directly. 442k (78%) people search for them in Google. Whereas, 6.1k (1%) discover Axe through Facebook, Reddit, and YouTube. 1k (0%) visitors come from Axe's email newsletters. Finally, 45.9k (8.1%) people come from affiliates and or paid referrals.

Who uses Axe?

Axe's top market is the Indonesia and they receive 182.3k (32.1%) people.
Then the 2nd is United States with 82.3k (14.5%).
The 3rd is is Turkey with 51.3k (9.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)