Review (August 2025)

Backbase provides the leading engagement banking platform that empowers banks and other fi to accelerate their digital transformation.

63.86M

Estimated Revenue

81.32k

Website Visitors

4/5

Trustpilot Score

What do we know about Backbase?

Estimated Revenue (2020)

$63.86M

Total Employees

950

Founded

2003

Industry

Computer Software

Location

Amsterdam, Netherlands

About

Backbase: Backbase provides the leading digital-firstbanking platform that empowers banks and other FI to accelerate their digital transformation.

Social Links

Alexa Ranking: 154478

What is Backbase's Revenue?

Backbase's estimated revenue for 2024 is $63.86M.

What does Backbase do?

Backbase is a fast growing fintech software provider that empowers financial institutions to accelerate their digital transformation and effectively compete in a digital-first world. We are the creators of the Backbase Omni-Channel Banking Platform, a state-of-the-art digital banking software solution that unifies data and functionality from traditional core systems and new fintech players into a seamless digital customer experience. We give financials the speed and flexibility to create and manage seamless customer experiences across any device, and deliver measurable business results. We believe that superior digital experiences are essential to stay relevant, and our software enables financials to rapidly grow their digital business. More than 120 financials around the world have standardized on the Backbase omni-channel banking platform to streamline their digital sales and self-service operations across all digital touchpoints. Our customer base includes ABN AMRO, Bank ABC, Barclays, BPI, CheBanca!, Citizens Lightstream, Credit Suisse, Fidelity, HDFC, IDFC, KeyBank, Ila Bank, Me Bank, Navy Federal, PostFinance, RBC, RBS, Standard Bank, Societe Generale, Truist, U Bank and Westpac. Industry analysts Celent, Gartner, Forrester and Ovum recognize Backbase as an industry leader in terms of omni-channel banking platform capabilities, and award the company high marks for its deep focus on customer experience management and unparalleled speed of implementation. Forrester named us a leader in the Forrester Wave for Omni-Channel Banking and Ovum nominates Backbase as the market leading provider of next-generation digital channel banking platforms. Backbase was founded in 2003, is privately funded, with headquarters in Amsterdam (HQ Global) and Atlanta (HQ Americas) and regional operations in Boisse, Cardiff, Dubai, Kraków, Mexico City, New York, Toronto, Singapore, Sydney and Tokyo.

What are the monthly traffic metrics for Backbase?

6/mo Traffic Growth

5.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

81k

Time on Site

5.9Mins

Bounce Rate

52%

How fast is Backbase growing?

Backbase has grown by -55.0% in the last 6 months according to SimilarWeb.

How do people interact with Backbase?

Last month, Backbase received 81k visitors who spent an average of 5.9 minutes on the website and visited 7.0 different pages per session. Overall, 52% of people bounce on the first visit.

How do people find Backbase?

57.3k people (70%) visit Backbase directly. 21.3k (26%) people search for them in Google. Whereas, 895.7 (1%) discover Backbase through Facebook, Reddit, and YouTube. 53.8 (0%) visitors come from Backbase's email newsletters. Finally, 156.1 (0.2%) people come from affiliates and or paid referrals.

Who uses Backbase?

Backbase's top market is the Poland and they receive 30.3k (37.2%) people.
Then the 2nd is Netherlands with 9k (11.1%).
The 3rd is is United States with 6.1k (7.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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