Review (August 2025)

Your source for backpacking gear reviews, outdoor skills information and advice, and destinations for backpacking, camping and hiking. plan trips, download hikes, find gear, and learn outdoor and survival skills.

1.4M

Estimated Revenue

527.62k

Website Visitors

4/5

Trustpilot Score

What do we know about Backpacker Magazine?

Estimated Revenue (2020)

$1.4M

Total Employees

47

Founded

1973

Industry

Publishing

Location

Boulder, United States

About

Backpacker Magazine: Your source for backpacking gear reviews, outdoor skills information and advice, and destinations for backpacking, camping and hiking. Plan trips, download hikes, find gear, and learn outdoor and survival skills.

Social Links

Alexa Ranking: 75368

What is Backpacker Magazine's Revenue?

Backpacker Magazine's estimated revenue for 2024 is $1.4M.

What does Backpacker Magazine do?

BACKPACKER brings the outdoors straight to our reader's doorstep, inspiring and enabling them to go more place and enjoy nature more often. The authority on active adventure, BACKPACKER is the world's first GPS-Enabled magazine and website. Through our magazine, digital editions, mobile apps, and website, we help our readers get out more.

What are the monthly traffic metrics for Backpacker?

6/mo Traffic Growth

-14.80%

All Time Traffic Growth

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Monthly Hits

528k

Time on Site

1.1Mins

Bounce Rate

69%

How fast is Backpacker growing?

Backpacker has grown by -8.8% in the last 6 months according to SimilarWeb.

How do people interact with Backpacker?

Last month, Backpacker received 528k visitors who spent an average of 1.1 minutes on the website and visited 1.0 different pages per session. Overall, 69% of people bounce on the first visit.

How do people find Backpacker?

135.7k people (26%) visit Backpacker directly. 299.1k (57%) people search for them in Google. Whereas, 69.8k (13%) discover Backpacker through Facebook, Reddit, and YouTube. 5.4k (1%) visitors come from Backpacker's email newsletters. Finally, 274.8 (0.1%) people come from affiliates and or paid referrals.

Who uses Backpacker?

Backpacker's top market is the United States and they receive 397.4k (75.3%) people.
Then the 2nd is Canada with 25.7k (4.9%).
The 3rd is is United Kingdom with 12.2k (2.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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