Review (August 2025)

Your destination for all things gardening. shop 100% usa grown organic seeds and seed packets, organic gardening kits, and organic live plants. all of our products are 100% guaranteed to grow and are part of #growonegiveone program. to plant a garden is to believe in the future — join us as we grow, together.

5.74M

Estimated Revenue

216.51k

Website Visitors

4/5

Trustpilot Score

What do we know about Back to the Roots, Inc.?

Estimated Revenue (2020)

$5.74M

Total Funding

$17.57M

Total Employees

54

Founded

2009

Industry

Consumer Goods

Last Funding Date

Venture (Round not Specified) Oct 2020

Location

Oakland, United States

About

Back to the Roots, Inc.: Your destination for all things gardening. Shop 100% USA grown organic seeds and seed packets, organic gardening kits, and organic live plants. All of our products are 100% Guaranteed to Grow and are part of #GrowOneGiveOne program. To plant a garden is to believe in the future — join us as we grow, together.

Social Links

Alexa Ranking: 175913

What is Back to the Roots, Inc.'s Revenue?

Back to the Roots, Inc.'s estimated revenue for 2024 is $5.74M.

What does Back to the Roots, Inc. do?

Back to the Roots is an Oakland, California based company founded in 2009 by two UC Berkeley seniors who gave up corporate jobs to become urban mushroom farmers. Our first product was a mushroom kit that allowed anyone to grow fresh mushrooms right out of a little brown box in just ten days. Today, we offer a variety "ready-to-grow"​ and "ready-to-eat"​ products which are sold in thousands of locations including Whole Foods, Costco, Nordstrom, The Home Depot, Target, World Market, Petco, Loblaw, Wegman's, Fresh Market, Safeway, Kroger, Urban Outfitters, Sam's Club, Crate & Barrel and many other fine retail locations nationwide. Back to the Roots was a Martha Stewart American Made Awards winner and named as one of Forbes 25 Most Innovative Consumer Brands in 2013.

What are the monthly traffic metrics for Backtotheroots?

6/mo Traffic Growth

8.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

217k

Time on Site

1.0Mins

Bounce Rate

72%

How fast is Backtotheroots growing?

Backtotheroots has grown by 38.1% in the last 6 months according to SimilarWeb.

How do people interact with Backtotheroots?

Last month, Backtotheroots received 217k visitors who spent an average of 1.0 minutes on the website and visited 1.0 different pages per session. Overall, 72% of people bounce on the first visit.

How do people find Backtotheroots?

36.5k people (17%) visit Backtotheroots directly. 152.8k (71%) people search for them in Google. Whereas, 13.9k (6%) discover Backtotheroots through Facebook, Reddit, and YouTube. 7.5k (3%) visitors come from Backtotheroots's email newsletters. Finally, 481.3 (0.2%) people come from affiliates and or paid referrals.

Who uses Backtotheroots?

Backtotheroots's top market is the United States and they receive 166.7k (77.0%) people.
Then the 2nd is Canada with 6.3k (2.9%).
The 3rd is is India with 3.2k (1.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Backtotheroots's ads on Google?

Google Ads

Back to The Roots ® Store | Sign Up & Get 10% Off Now‎

https://backtotheroots.com/

Get Every Farmer in The Family Hands-On With Their Food. Shop Now! Free Shipping Over $40. As Seen On Rachael Ray. Ayesha Curry's Favorite. Easy and Fun. Grows Year Round. 100% US Grown. Types: Mushroom Grow Kits, Microgreens, Sprouting Kits, Herb & Veggi

BacktoTheRoots.com - Back to the Roots - Delivered to Your Door

https://backtotheroots.com/

Get every farmer in the family hands-on with their food. 100% guaranteed to grow promise. Indoor gardening kits that will turn every windowsill into an organic garden. Shop now! 100% Organic, Non GMO. The Perfect Green Gift. Free Shipping Over $40.

Back to the Roots - Organic Windowsill Gardens

https://backtotheroots.com/

Get every farmer in the family hands-on with their food. 100% guaranteed to grow promise. Indoor gardening kits that will turn every windowsill into an organic garden. Shop now! The Perfect Green Gift. Free Shipping Over $40. 100% Organic, Non GMO.

BackToTheRoots ® Official Site | Organic Water Gardening Kits‎

https://backtotheroots.com/

Get Every Farmer in The Family Hands-On With Their Food. Shop Now! Free Shipping Over $40. Easy and Fun. Ayesha Curry's Favorite. 100% US Grown. Grows Year Round. As Seen On Rachael Ray. Types: Mushroom Grow Kits, Microgreens, Sprouting Kits, Herb & Veggi

Back to the Roots Water Garden - 100% Guaranteed to Grow

https://backtotheroots.com/products/watergarden

Experience the magic of aquaponics w/ the self-cleaning fish tank that grows food up top. Our Water Garden Duo is a whole in-home ecosystem that fertilizes and cleans itself. Perfect for Students. Perfect Project for Kids. Water Pump Included. Seeds & Soil Included.

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