Bakersfield: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

Review (August 2025)

6.25M

Estimated Revenue

1.46M

Website Visitors

4/5

Trustpilot Score

What do we know about The Bakersfield Californian?

Estimated Revenue (2020)

$6.25M

Total Employees

150 Founded

1897

Industry

Newspapers

Location

Bakersfield, United States

About

The Bakersfield Californian:

Social Links

Alexa Ranking: 79293

What is The Bakersfield Californian's Revenue?

The Bakersfield Californian's estimated revenue for 2024 is $6.25M.

What does The Bakersfield Californian do?

The Bakersfield Californian is an independent, family-owned newspaper and local media company. A recognized innovator in both print and online, The Californian has developed a reputation as a pioneer in digital media. The Californian is just one piece of TBC Media, a multimedia organization that publishes daily and weekly newspapers, lifestyle magazines, websites, mobile apps and directories in Bakersfield and Kern County, Calif. The Bakersfield Californian (Family) Foundation is a related but separately operated non-profit committed to giving back to Kern County through grants to deserving non-profit organizations. The Californian's Values: -We put the customer first -We are honest and ethical -We value initiative and teamwork -We hold ourselves accountable -We are good stewards of our community

What are the monthly traffic metrics for Bakersfield?

6/mo Traffic Growth

-43.00%

All Time Traffic Growth

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Monthly Hits

1M

Time on Site

1.5Mins

Bounce Rate

73%

How fast is Bakersfield growing?

Bakersfield has grown by -39.3% in the last 6 months according to SimilarWeb.

How do people interact with Bakersfield?

Last month, Bakersfield received 1M visitors who spent an average of 1.5 minutes on the website and visited 1.0 different pages per session. Overall, 73% of people bounce on the first visit.

How do people find Bakersfield?

379.4k people (26%) visit Bakersfield directly. 551.9k (38%) people search for them in Google. Whereas, 52.9k (4%) discover Bakersfield through Facebook, Reddit, and YouTube. 17k (1%) visitors come from Bakersfield's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Bakersfield?

Bakersfield's top market is the United States and they receive 1.3M (90.1%) people.
Then the 2nd is Canada with 20.9k (1.4%).
The 3rd is is Hungary with 15.4k (1.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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