Review (August 2025)

Baymard institute uncovers what designs cause usability issues, how to create “state of the art” user experiences, and measure how your ux performance stacks up against leading e-commerce sites.

1.4M

Estimated Revenue

228.2k

Website Visitors

4/5

Trustpilot Score

What do we know about Baymard Institute?

Estimated Revenue (2020)

$1.4M

Total Employees

23

Founded

2009

Industry

Research

Location

Frederiksberg, Denmark

About

Baymard Institute:

Social Links

Alexa Ranking: 70352

What is Baymard Institute's Revenue?

Baymard Institute's estimated revenue for 2024 is $1.4M.

What does Baymard Institute do?

We're a independent web research institute that believe in "actionable research". To get one of the 125+ free research articles on web usability and e-commerce optimization go to http://baymard.com Our works are cited at publications such as: Wall Street Journal, SmashingMagazine, Reuters, Bloomberg Businessweek, SitePoint, CNBC, Business Insider, IXDA, Forbes, O'Reilly, and many more.

What are the monthly traffic metrics for Baymard?

6/mo Traffic Growth

-12.60%

All Time Traffic Growth

Create Free Account

Monthly Hits

228k

Time on Site

2.9Mins

Bounce Rate

58%

How fast is Baymard growing?

Baymard has grown by -39.9% in the last 6 months according to SimilarWeb.

How do people interact with Baymard?

Last month, Baymard received 228k visitors who spent an average of 2.9 minutes on the website and visited 4.0 different pages per session. Overall, 58% of people bounce on the first visit.

How do people find Baymard?

99.1k people (43%) visit Baymard directly. 110.1k (48%) people search for them in Google. Whereas, 4.4k (2%) discover Baymard through Facebook, Reddit, and YouTube. 4.7k (2%) visitors come from Baymard's email newsletters. Finally, 92.8 (0.0%) people come from affiliates and or paid referrals.

Who uses Baymard?

Baymard's top market is the United States and they receive 51.7k (22.7%) people.
Then the 2nd is United Kingdom with 16.9k (7.4%).
The 3rd is is Brazil with 13.2k (5.8%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Baymard's ads on Google?

Google Ads

eCommerce Checkout - Learn from the Best‎

https://baymard.com/checkout-usability

Research on E-Commerce Checkouts: 134 Guidelines and 6,000+ Examples.

Checkout Experience | Learn from the Best | baymard.com‎

https://baymard.com/checkout-usability

Research on Checkout Experiences: 134 Guidelines and 6,000+ Examples.

Keyword: checkout experience

E-Commerce UX Training | Tangible Results to Bring Home‎

https://baymard.com/ux-training

28,000 hours of UX testing. Certification. New York, Copenhagen, & San Francisco

State of the Art E-Commerce UX - New In-Person UX Training‎

https://baymard.com/ux-training

Based on 28,000 hours of UX testing. In New York, Copenhagen, and San Francisco

Mobile Commerce Report‎

https://baymard.com/mcommerce-usability

M-Commerce Usability Research, 146 Guidelines on Mobile Commerce

Keyword: mobile commerce trends

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