Review (August 2025)

Shop the latest beauty products online - new and established brands from around the world. products include skin care, hair care and make up.

139.12M

Estimated Revenue

6.03M

Website Visitors

4.1/5

Trustpilot Score

What do we know about BEAUTY BAY?

Estimated Revenue (2020)

$139.12M

Total Employees

220

Founded

1999

Industry

Retail

About

BEAUTY BAY:

Social Links

Alexa Ranking: 37369

What is BEAUTY BAY's Revenue?

BEAUTY BAY's estimated revenue for 2024 is $139.12M.

What does BEAUTY BAY do?

BEAUTY BAY's mantra is ‘to share our beauty obsessions with the world.' Founded by two of life's rebels who had no formal training, just a tonne of passion, we started out as a fragrance retailer and quickly discovered a whole universe of beauty just waiting to be unleashed. We source the hard-to-find brands and products you can't find elsewhere in order to bring our customers the best, first. From cut creases to face masks, we're the go-to destination for the beauty obsessed who look to us to seek, discover and showcase the ultimate selection of planet Earth's beautifiers. We have over 7,000 products on site with new launches every week and are driven by customer demand to create the ultimate destination for all things beauty. Follow on Facebook > http://www.facebook.com/BeautyBaycom/ Tweet Us > http://twitter.com/beautybay/ The latest trends - Pinned > http://pinterest.com/beautybay/ An insight to the BEAUTY BAY offices > http://instagram.com/beautybaycom/ The latest looks and product news > http://www.youtube.com/user/wwwBEAUTYBAYcom/

What are the monthly traffic metrics for Beautybay?

6/mo Traffic Growth

-28.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

6M

Time on Site

4.3Mins

Bounce Rate

50%

How fast is Beautybay growing?

Beautybay has grown by 12.0% in the last 6 months according to SimilarWeb.

How do people interact with Beautybay?

Last month, Beautybay received 6M visitors who spent an average of 4.3 minutes on the website and visited 4.0 different pages per session. Overall, 50% of people bounce on the first visit.

How do people find Beautybay?

2.7M people (45%) visit Beautybay directly. 2.7M (45%) people search for them in Google. Whereas, 196k (3%) discover Beautybay through Facebook, Reddit, and YouTube. 51.2k (1%) visitors come from Beautybay's email newsletters. Finally, 226.7k (3.8%) people come from affiliates and or paid referrals.

Who uses Beautybay?

Beautybay's top market is the United Kingdom and they receive 1.7M (27.9%) people.
Then the 2nd is France with 776.1k (12.9%).
The 3rd is is United States with 632.2k (10.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Beautybay's customers say about them?

Review Score

4.1/5

Total Reviews

115149

Info

BEAUTY BAY
5 Star
75.0%
4 Star
10.0%
3 Star
5.0%
2 Star
0.0%
1 Star
10.0%
Read reviews that mention
Mrs Pauline Crawford

Love love love Beauty Bay

Reviewed on 2021-05-25T15:16:25

Love love love Beauty Bay for all things beauty
Bettina Paterson

My order has still not arrived and…

Reviewed on 2021-05-25T14:46:48

My order has still not arrived and ordered on 16 May when I was advised would be dispatched within 1 -3 days,its now 25 May and still no sign or update to apologise for delay and provide a new date to deliver
read more
Elena Terentiev

Quick delivery

Reviewed on 2021-05-25T14:39:23

Quick delivery, amazing products ?
Juliet

The service was great I was kept…

Reviewed on 2021-05-25T14:33:08

The service was great I was kept informed about my deliverance and packing was excellent
Trish

Good service but my eyeshadow palette…

Reviewed on 2021-05-25T14:26:27

Good service but my eyeshadow palette arrived with its case broken.
Heather

Fast and efficient delivery

Reviewed on 2021-05-25T14:25:15

Fast and efficient delivery. Thank you for the samples too.
Tristan

Amazing service

Reviewed on 2021-05-25T14:23:08

Amazing service. Love that you can pay through klarna. There's lots of good products to choose from,reasonable prices too.
read more
Alex

404 customer service not found

Reviewed on 2021-05-25T14:21:21

I keep getting emails asked to rate Beauty Bay before my package, which I ordered over 12 days ago (Mind you,shipping is supposed to be 3-4 days) even arrived. So here you go: I wrote to customer service by email - no response. Tried Instagram - No response. Maybe this will give you a little bit of a wake up call. I am FED UP!! And definitely never ordering again. I hate to be a Karen but either I get a refund or SOMEONE on your team bothers to maybe furfill the servide I paid for.
read more

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