Review (August 2025)

Perfect your makeup with beautyblender®. top-rated makeup sponge eliminates lines and streaks that other blenders leave behind. free shipping on all orders!

10M

Estimated Revenue

146.92k

Website Visitors

4/5

Trustpilot Score

What do we know about Beautyblender?

Estimated Revenue (2020)

$10M

Total Funding

$25k

Total Employees

63

Founded

2003

Industry

Cosmetics

Last Funding Date

Seed Nov 2017

Location

Bethlehem, United States

About

Beautyblender: Perfect your makeup with Beautyblender®. Top-rated makeup sponge eliminates lines and streaks that other blenders leave behind. FREE SHIPPING on all orders!

Social Links

Alexa Ranking: 236659

What is Beautyblender's Revenue?

Beautyblender's estimated revenue for 2024 is $10M.

What does Beautyblender do?

Rea Ann Silva's experience spans a 20-year journey as one of the most sought-after Hollywood makeup artists in the industry. As the creative force behind beautyblender, she single-handedly changed the beauty game. The beautyblender concept came to Rea Ann while she was the Department Head of one of the first TV shows shot in hi-definition. Rea Ann handled the constant touch-ups with her hand-cut, edgeless sponges to mimic the seamless look of airbrushing. Soon, every celebrity that sat in Rea Ann's chair wanted their own hand-cut sponge; thus creating the original edgeless sponge. Beautyblender quickly became the secret on set that had every pro talking. Today, the category-creator holds countless beauty awards and is beloved by both makeup aficionados and newbies as the go-to tool for achieving a perfectly blended complexion. As Beautyblender expands, we continue to innovate easy-to-use products that require minimal efforts yet offer maximum results.

What are the monthly traffic metrics for Beautyblender?

6/mo Traffic Growth

-44.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

147k

Time on Site

1.1Mins

Bounce Rate

55%

How fast is Beautyblender growing?

Beautyblender has grown by 19.3% in the last 6 months according to SimilarWeb.

How do people interact with Beautyblender?

Last month, Beautyblender received 147k visitors who spent an average of 1.1 minutes on the website and visited 3.0 different pages per session. Overall, 55% of people bounce on the first visit.

How do people find Beautyblender?

20.1k people (14%) visit Beautyblender directly. 113.4k (77%) people search for them in Google. Whereas, 8.4k (6%) discover Beautyblender through Facebook, Reddit, and YouTube. 2.1k (1%) visitors come from Beautyblender's email newsletters. Finally, 81.5 (0.1%) people come from affiliates and or paid referrals.

Who uses Beautyblender?

Beautyblender's top market is the United States and they receive 75.4k (51.3%) people.
Then the 2nd is Canada with 9.5k (6.5%).
The 3rd is is United Kingdom with 6.6k (4.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Beautyblender's ads on Google?

Google Ads

The Original Beautyblender® | Free Shipping on All Orders‎

https://beautyblender.com/

Apply your favorite makeup with the most used sponge in the market. Shop Now! Shop our blender care, cleansers, sponges, and more on the Official Beautyblender® Site! Types: Makeup Sponges, Cleansers, Tools, Kits, Pro Collection. Micro Mini Correct Four -

The Original Beautyblender® | Free Shipping on All Orders‎

https://www.beautyblender.com/

Apply your favorite makeup with the most used sponge in the market. Shop Now! Official Site. Original Cleansers. Free Shipping Over $35. Original Kits. Original Tools. Original Beautyblender. Types: Makeup Sponges, Cleansers, Tools, Kits, Pro Collection.

The Original Beautyblender® | Free Shipping on All Orders

https://www.beautyblender.com/

Apply your favorite makeup with the most used sponge in the market. Shop Now! Shop our blender care, cleansers, sponges, and more on the Official Beautyblender® Site! Free Shipping Always. Original Beautyblender. Original Cleansers. Original Kits.

The Original Beautyblender® | Free Shipping on All Orders

https://www.beautyblender.com/

Apply your favorite makeup with the most used sponge in the market. Shop Now! Shop our blender care, cleansers, sponges, and more on the Official Beautyblender® Site! Original Cleansers. Original Beautyblender. Original Kits. Free Shipping Always.

The Original Beautyblender® - The Original Beauty Sponge

https://beautyblender.com/collections/blenders

Shop the Original Beautyblenders and Makeup Sponges from the Official Beautyblender® Site! Our Most Popular Makeup Blending Sponge: Get your Beautyblender® from the...

Breathehr

Low cost & intuitive cloud-based hr software ideal for growing businesses: offering many useful features & simple price options - full free trial... More

Category

Computers Electronics and Technology

Monthly Traffic

700.55k

37.01%

Ad Spend

$43.82k

Violetgrey

A highly curated selection of luxury beauty products including makeup, skin care, hair care and nails that have been deemed unanimously essential by...... More

Category

Lifestyle

Monthly Traffic

284.82k

3.40%

Ad Spend

$36.52k

Shipbob

Ecommerce fulfillment for online stores. shipbob empowers businesses to offer 2-day shipping and manage inventory, orders, and shipments.... More

Category

Business and Consumer Services

Monthly Traffic

396.93k

118.76%

Ad Spend

$30.72k