Review (August 2025)
Shop clean beauty and safer skin care for all skin types. we meticulously screen our ingredients for safety, so your beauty rituals come with peace of mind.
325M
Estimated Revenue
1.58M
Website Visitors
3.1/5
Trustpilot Score
What do we know about Beautycounter?
Estimated Revenue (2020)
$325M
Total Funding
$93.94M
Total Employees
4800
Founded
2013
Industry
Consumer Goods
Last Funding Date
Venture (Round not Specified) Jan 2018
Location
Santa Monica, United States
About
Beautycounter: Shop clean beauty and safer skin care for all skin types. We meticulously screen our ingredients for safety, so your beauty rituals come with peace of mind.
What is Beautycounter's Revenue?
Beautycounter's estimated revenue for 2024 is $325M.
What does Beautycounter do?
Beautycounter's mission is to get safe products into the hands of everyone. We're a beauty brand dedicated to radical transparency, and our Ingredient Selection Process sets a new standard for health and safety while ensuring our products are effective and beautiful. As a direct retail brand, we distribute our products through relationship networks and online. Our social sales platform enables entrepreneurship and creates an exceptional business opportunity. The convenience of our ecommerce site serves as a comprehensive educational resource and allows customers to shop with us directly. We're committed to challenging the current industry, empowering people to make informed choices, and ultimately helping create a safer and healthier world for everyone. Want to join an intelligent, collaborative team that has a lot of fun together and is making a powerful impact on the cosmetics industry? Then take a look at the exciting careers we have available here at Beautycounter! http://www.beautycounter.com/careers/
What are the monthly traffic metrics for Beautycounter?
6/mo Traffic Growth
-42.20%
All Time Traffic Growth
Create Free Account
Monthly Hits
2M
Time on Site
3.7Mins
Pages per Visit
5.0
Bounce Rate
50%
How fast is Beautycounter growing?
Beautycounter has grown by -18.0% in the last 6 months according to SimilarWeb.
How do people interact with Beautycounter?
Last month, Beautycounter received 2M visitors who spent an average of 3.7 minutes on the website and visited 5.0 different pages per session. Overall, 50% of people bounce on the first visit.
How do people find Beautycounter?
917.7k people (58%) visit Beautycounter directly. 391.9k (25%) people search for them in Google. Whereas, 81.4k (5%) discover Beautycounter through Facebook, Reddit, and YouTube. 16.7k (1%) visitors come from Beautycounter's email newsletters. Finally, 116.6k (7.4%) people come from affiliates and or paid referrals.
Who uses Beautycounter?
Beautycounter's top market is the United States and they receive 1.4M (89.2%) people.Then the 2nd is Canada with 106.3k (6.7%).The 3rd is is United Kingdom with 10.2k (0.6%).
Traffic Growth (last 6 months)
What do Beautycounter's customers say about them?
Review Score
3.1/5
Total Reviews
8
Info
Beautycounter5 Star
37.5%
4 Star
0.0%
3 Star
12.5%
2 Star
12.5%
1 Star
37.5%
Read reviews that mention
Jill Eastman
I purchased the Beauty Counter regimen…
Reviewed on 2021-04-02T18:12:57
I purchased the Beauty Counter regimen pink line for travel in July of 2020, but with covid we weren't able to go anywhere so the product sat on a shelf in my medicine cabinet eye level.I saw that the eye cream with a eyedropper top was just under being full. I never used the product since it was for travel and it went from that to 1/2 way in empty in 6 months. I believe they have issues with this type of bottle but they seem think it is normal. You all may not notice this is happening because you are using it but it is evaporating. Not happy with it.
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July Lowe
Fantastic products for both me and my…
Reviewed on 2021-03-27T17:34:58
Fantastic products for both me and my man. Just got good stuff to say about beautycounter.com and their products,prices and support/staff :)
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Kim H
Poor customer service
Reviewed on 2020-11-11T15:18:08
I love most of their products, but did have one brand new serum that I opened up today and it was stale,smelly, too thick and unusable. (had to throw it out) Tried to call customer service today and was told since it was past 60 days I couldn't return it. I understand their products are natural, but I think they should warn you that they may break down and have a short shelf life. I thought they would have at least allowed me to return and get a replacement at their cost as a good will gesture to try and keep a customer. Very disappointed in their customer service.
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Aimee
Support team is useless
Reviewed on 2020-03-12T17:00:12
Products are okay, but overpriced. I would continue to purchase from them; however,they cancelled my membership due to incorrectly suspected fraud. Their fraud department (despite saying I could respond back with questions) hasn't responded my multiple follow ups, which is unprofessional and just bad service. I had to create 2+ separate support tickets with the regular Support Team, who brushed me off saying I could still continue to purchase from their company without the free shipping membership. This is so incredibly rude, when there has been no fraud to start with. They also won't do any price adjustments for items that go on sale, even if they were purchased a day or two before.
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CLM
Great for guys too
Reviewed on 2020-01-30T08:35:15
I’m a guy and I used the CounterMan products. The oil free face lotion is definitely my favorite,it’s not greasy and it smells pleasant and clean, not an overpowering masculine fragrance like most products for men. Anyway, my face feels great and I trust this brand.
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c.hall
Their products really work for me
Reviewed on 2019-11-13T19:24:35
Their products really work for me. I had dry and oily skin for years because of the chemicals in the makeup I had been using.I started using theirs and this cleared up very quickly. I love the way it doesn't itch or dry out my skin. They really do have great makeup products. The only thing I wish would change is how they only put their eye shadows in palettes.... I would love to be able to buy them individually, I don't want to purchase 15 small ones for $90.... kinda pricey at times, but overall a really great company. Their foundation is actually a good price as well as their concealer and the setting powder. The powder will literally last me 5+ years if I don't spill it. I really like BeautyCounter!
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Jamie
Band of Beauty Member on the fence
Reviewed on 2019-05-24T15:29:05
I have purchased about 15 different products from BeautyCounter. I am a Band Of Beauty member since March of 2018.For me their products are about 50/50 (good/bad). In addition, they are wholly overpriced. As far as the company goes, I love the transparency of their ingredients but don't like that they are lobbying for the entire industry to be forced to change laws about what you can and can not put into beauty products. Also, I don't like that they picked Amy Schumer as a collaborating partner for Mother's Day 2019 - she is raunchy and not a source of motherly wisdom for me. The products I love most are Daily Clarifying Shampoo & Conditioner, Charcoal body bar, Flawless in Five combo, and Kids cleansing wash. I do not recommend the adaptive moisturizer or hydrating body lotion in citrus mimosa (does nothing), the facial oils #2 (Jasmine) & #3 (Ylang Ylang) (because they do nothing), or the Moisturizing Shampoo or Conditioner (leaves hair greasy).
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Kam
THEY ENDORSE CREDIT CARD FRAUD
Reviewed on 2019-04-26T15:40:20
I had about 20 fraudulent charges from their site. Someone apparently went on a shopping spree on their website with my card.I asked for the name of the person who used my card and they protected the thief and would not give out the information even though it was my card.
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