Review (August 2025)
Join betfair & bet with the best odds! ✓ more ways to bet ✓ more ways to win ✓new customers: bet £20 on the exchange and if it loses, we will refund you £20. t&c's apply.
530M
Estimated Revenue
15.44M
Website Visitors
1.3/5
Trustpilot Score
What do we know about Betfair?
Estimated Revenue (2020)
$530M
Total Employees
690
Founded
1999
Industry
Internet
Location
London, United Kingdom
About
Betfair: Join Betfair & bet with the best odds! ✓ More Ways To Bet ✓ More Ways To Win ✓New Customers: Bet £20 on the Exchange and if it loses, we will refund you £20. T&C's Apply.
What is Betfair's Revenue?
Betfair's estimated revenue for 2024 is $530M.
What does Betfair do?
Betfair is one of the largest online gambling operators in the UK, providing a wide range of sports betting and gaming products to over 1.7 million active customers. Betfair is a passionate, forward-thinking company where things are always happening. Sport happens minute-to-minute, in real-time, and that's how we like to think too. We want people who are always asking ‘what's next?' Betfair currently runs three distinct products, our pioneering Exchange, which connects customers to bet against each other, our Sportsbook, which is a traditional fixed odds bookmaker and a wide range of Gaming products (including live poker dealers, bingo, a casino and hundreds of slot machines). Our focus is constantly on improving the user experience, and it is this which drives our innovation – apps, promotions and features such as the revolutionary Cash Out and Price Rush. The combination is a unique, comprehensive betting service for customers that makes Betfair a fun and exciting place to bet. We want our staff to feel the same way as our users – excited, empowered and eager to come back for more. For more information please check out corporate.betfair.com, betfair.jobs, www.betfair.com and www.betfair.com/sport
What are the monthly traffic metrics for Betfair?
6/mo Traffic Growth
8.60%
All Time Traffic Growth
Create Free Account
Monthly Hits
15M
Time on Site
18.8Mins
Pages per Visit
12.0
Bounce Rate
17%
How fast is Betfair growing?
Betfair has grown by 1.4% in the last 6 months according to SimilarWeb.
How do people interact with Betfair?
Last month, Betfair received 15M visitors who spent an average of 18.8 minutes on the website and visited 12.0 different pages per session. Overall, 17% of people bounce on the first visit.
How do people find Betfair?
12.1M people (78%) visit Betfair directly. 2.3M (15%) people search for them in Google. Whereas, 385.4k (2%) discover Betfair through Facebook, Reddit, and YouTube. 248k (2%) visitors come from Betfair's email newsletters. Finally, 195.8k (1.3%) people come from affiliates and or paid referrals.
Who uses Betfair?
Betfair's top market is the United Kingdom and they receive 7.8M (50.6%) people.Then the 2nd is Brazil with 5.1M (32.8%).The 3rd is is Ireland with 680.2k (4.4%).
Traffic Growth (last 6 months)
What are Betfair's ads on Google?
Google Ads
Betfair™ Betting Exchange - Free £20 Bet On The Exchange
https://promotions.betfair.com/exchange-acq-uk-bau-free20-val225-ppc?rfr=70186&sid=1
Bet £20 And If Your Bet Loses We'll Refund You In Cash. New Customers. Join Now!
Keyword: betting exchanges
Betfair Cash Out Offer - 100% Matched Bonus Up To €100 - betfair.com
https://promotions.betfair.com/sports-acq-ie-bau-matched-100-zskack?rfr=70406
Online Betting With Betfair - New Customer Offer. T&Cs Apply. Join Now! Best Odds Guaranteed · Live Streaming · Daily Promotions · Cash Out Services: Betting Exchange, Cash Out, Price Rush, Acca Edge
Keyword: cashout
Betfair™ Online Casino - 1st Deposit Bonus Up to £100 - betfair.com
https://promotions.betfair.com/uk-casino-grand-palace-welcome-offer?rfr=70207
New Customer Offer. Get 100% Matched Bonus Up To £100. Join Betfair Casino Now! Daily Prizes & Promotions · Progressive Jackpots · VIP Club
Keyword: online gambling roulette
What do Betfair's customers say about them?
Review Score
1.3/5
Total Reviews
1244
Info
Betfair5 Star
5.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
95.0%
Read reviews that mention
Robo Ran
The slowest betting site ever
Reviewed on 2021-05-19T14:55:32
The slowest betting site ever. Needs huge improvement if it wants to survive. Not recommended!!!
David
Shocking customer service if thats what…
Reviewed on 2021-05-18T14:15:01
Shocking customer service if thats what you can call it. Withdrew winnings, never turned up in bank account.Contacted via online messenger chat, which is the only option 5 times. Absolutely no use. An absolute disgrace of a company will never use again.
read more
Ghadwali Boys
Shocking site do not play on it rip…
Reviewed on 2021-05-17T19:41:57
Shocking site do not play on it rip offs honestly
info review
They lost my money
Reviewed on 2021-05-17T10:27:28
1,5 months ago I witdrew my money to my bank. However Betfair.com never transferred the money.I've contacted them four times but they don't do much with it. 0 stars for the service, very bad.
read more
Katrina Moseley
Dont play on this site
Reviewed on 2021-05-16T21:59:56
Ive have place a bet on loads of betting sites and this site for some reason i dont win anything not even 1 winner but if u place a treble 2 winners come in when i do it as doubles none comes in,ive never seen such site i wouldnt recommend to bet on this site only if u playing to loose ur money.
read more
Johnny slots master
SCAM SCAM HOURS OF SLOT PLAY TO…
Reviewed on 2021-05-15T00:20:57
SCAM SCAM HOURS OF SLOT PLAY TO NOTHING
bet fair and paddy power are the same rip of company theyhost fake slots that have high rtp but pay nothing and have done all month they are just thieving c___s. Don't take your complaint seriously when you ask them to and they are just full of bs. How this company got a gambling licence I wonder. With them 1.4 and 1.3 star rating do you really expect to win. You might win when you first join but that's only to reel you in to a dump of a site. Slots that malfunction and they say you are a fibber but when you show them proof they soon go quiet and tell you the is nothing they can do. You treat your customers like muck. And believe me I will do all to take your reputation and loose you money in leaving bad reviews every day I loose. It don't matter what slot machines you choose you will just simply loose. I asked them to take 55 min to go to this site and respond to all the complaints but they won't as they know we are all right. Because if it was my company and the was so many bad reviews I would be responding to them all
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Paul Wilson
Shocking company
Reviewed on 2021-05-14T16:29:34
Honestly don't know how this company still exists, absolute con merchants, everything about the site is rigged,im well aware that betting is all about chance but these are just thieves, one example you play slingo 20p stakes loads of wins, you up your stakes to a pound you will be lucky to get one line, staff are utter crap
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Greg Jochum
Actually I was a big fan of betfair…
Reviewed on 2021-05-12T21:59:47
Actually I was a big fan of betfair from almost the beginning. I had an account here since 2005-2006.Two years ago they suspended my account without notification. I have asked them about the reasons both via live chat, e-mail and twitter but they were not able to clarify the reasons. I think they are far way away from a reliable, trustful company.
read more
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