Review (August 2025)

Betterment can help grow your money by making saving and investing easy. invest in a tailored portfolio, set buckets for your goals, and earn rewards.

30M

Estimated Revenue

1.79M

Website Visitors

3.1/5

Trustpilot Score

What do we know about Betterment?

Estimated Revenue (2020)

$30M

Total Funding

$275M

Total Employees

370

Founded

2010

Industry

Financial Services

Last Funding Date

Other Aug 2017

Location

New York, United States

About

Betterment: Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.

Social Links

Alexa Ranking: 4941

What is Betterment's Revenue?

Betterment's estimated revenue for 2024 is $30M.

What does Betterment do?

Betterment is built to help you make the most of your money—today, tomorrow, and beyond. We help you unify your financial life across spending, saving, investing, and retirement, with personalized, fiduciary advice that puts you and your needs first. https://www.betterment.com/social-disclosures/

What are the monthly traffic metrics for Betterment?

6/mo Traffic Growth

-8.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

2M

Time on Site

6.0Mins

Bounce Rate

22%

How fast is Betterment growing?

Betterment has grown by -25.5% in the last 6 months according to SimilarWeb.

How do people interact with Betterment?

Last month, Betterment received 2M visitors who spent an average of 6.0 minutes on the website and visited 7.0 different pages per session. Overall, 22% of people bounce on the first visit.

How do people find Betterment?

1.5M people (83%) visit Betterment directly. 235.6k (13%) people search for them in Google. Whereas, 11.9k (1%) discover Betterment through Facebook, Reddit, and YouTube. 26k (1%) visitors come from Betterment's email newsletters. Finally, 18k (1.0%) people come from affiliates and or paid referrals.

Who uses Betterment?

Betterment's top market is the United States and they receive 1.7M (95.7%) people.
Then the 2nd is United Kingdom with 5.3k (0.3%).
The 3rd is is Mexico with 4.3k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What do Betterment's customers say about them?

Review Score

3.1/5

Total Reviews

2

Info

Betterment
5 Star
0.0%
4 Star
0.0%
3 Star
50.0%
2 Star
0.0%
1 Star
50.0%
Read reviews that mention
Charles defiore

WARNING!!

Reviewed on 2021-04-19T14:34:06

Do not use there checking account services, they will freeze your account, they do not offer any realsupport and they don't support self employed people and returned my ppp loan and froze my account with 0.28 cents in it. Haha you can keep the change. Now I need to jump through hoops to get my loan redsposited, I should've just used my main checking account from the begining
read more
DJ Sanders

Tried to sign up several times but it…

Reviewed on 2020-12-20T00:23:37

Tried to sign up several times but it will for some reason not go through and tells me I am using the wrong password.Then goes to a 404 page. Online banks need to get their tech together!
read more

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