Review (August 2025)

Home to one of 25 wonders of the world, blue lagoon iceland is a place where the powers of geothermal seawater create transformational spa journeys. find out more at bluelagoon.com.

117.01M

Estimated Revenue

209.95k

Website Visitors

3.7/5

Trustpilot Score

What do we know about Blue Lagoon Iceland?

Estimated Revenue (2020)

$117.01M

Total Funding

$1.37M

Total Employees

120

Founded

1992

Industry

Health Wellness And Fitness

Last Funding Date

Other Mar 2015

Location

Grindavik, Iceland

About

Blue Lagoon Iceland: Home to one of 25 wonders of the world, Blue Lagoon Iceland is a place where the powers of geothermal seawater create transformational spa journeys. Find out more at BlueLagoon.com.

Social Links

Alexa Ranking: 394825

What is Blue Lagoon Iceland's Revenue?

Blue Lagoon Iceland's estimated revenue for 2024 is $117.01M.

What does Blue Lagoon Iceland do?

Blue Lagoon is an innovative company in health, wellness and skin care powered by geothermal energy. Its operation is powered one hundred percent by Iceland's clean geothermal energy. Located in the heart of the Svartsengi Resource Park, Blue Lagoon is significant for the geothermal energy - an increasingly important element in today's world. Blue Lagoon communicates a world of healing power, wellness and beauty, and is founded on a unique source of geothermal seawater that originates in Iceland's extreme environment.

What are the monthly traffic metrics for Bluelagoon?

6/mo Traffic Growth

-38.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

210k

Time on Site

4.2Mins

Bounce Rate

43%

How fast is Bluelagoon growing?

Bluelagoon has grown by -30.2% in the last 6 months according to SimilarWeb.

How do people interact with Bluelagoon?

Last month, Bluelagoon received 210k visitors who spent an average of 4.2 minutes on the website and visited 4.0 different pages per session. Overall, 43% of people bounce on the first visit.

How do people find Bluelagoon?

47.8k people (23%) visit Bluelagoon directly. 139.9k (67%) people search for them in Google. Whereas, 3.7k (2%) discover Bluelagoon through Facebook, Reddit, and YouTube. 4k (2%) visitors come from Bluelagoon's email newsletters. Finally, 3.3k (1.6%) people come from affiliates and or paid referrals.

Who uses Bluelagoon?

Bluelagoon's top market is the United States and they receive 58.7k (28.0%) people.
Then the 2nd is United Kingdom with 48.2k (23.0%).
The 3rd is is Iceland with 19.4k (9.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Bluelagoon's ads on Google?

Google Ads

bluelagoon.com - Blue Lagoon Tickets‎

http://www.bluelagoon.com/book-tickets/

We Look Forward to Welcoming You. Pre-Booking Required. Book Now! Types: Standard, Comfort, Premium, Luxury…

Blue Lagoon Tickets - We Look Forward to Welcoming You‎

https://www.bluelagoon.com/blue-lagoon-spa/prices-and-packages/experiences-2018/

Pre-Booking Required. Book Now! Amenities: Lagoon Bar, Lava Restaurant, Blue Café, Skin Care Shop, Spa Amenities, Exclusive Lounge

BlueLagoon.com | Blue Lagoon Iceland | Pre-Book Your Ticket Today‎

https://www.bluelagoon.com/day-visit/the-blue-lagoon

We Look Forward to Welcoming You to the Blue Lagoon. Pre-Booking Required. Save time and money. Amenities: Lagoon Bar, Lava Restaurant, Blue Café, Skin Care Shop, Spa Amenities, Exclusive Lounge. Nordurljosavegur 9, Grindavik‎ - ‎Open today · 8:00 AM – 9:

bluelagoon.com - Blue Lagoon Tickets‎

http://www.bluelagoon.com/blue-lagoon-spa/prices-and-packages/

We Look Forward to Welcoming You. Pre-Booking Required. Book Now! Amenities: Lagoon Bar, Lava Restaurant, Blue Café, Skin Care Shop, Spa Amenities, Exclusive Lounge

BlueLagoon.com | Blue Lagoon Iceland | Pre-Book Your Ticket Today‎

https://www.bluelagoon.com/day-visit/the-blue-lagoon

We Look Forward to Welcoming You to the Blue Lagoon. Pre-Booking Required. Experience the Wonder. Amenities: Lagoon Bar, Lava Restaurant, Blue Café, Skin Care Shop, Spa Amenities, Exclusive Lounge. Nordurljosavegur 9, Grindavik‎ - ‎Open today · 8:00 AM –

What do Bluelagoon's customers say about them?

Review Score

3.7/5

Total Reviews

10

Info

Blue Lagoon Iceland
5 Star
44.4%
4 Star
11.1%
3 Star
0.0%
2 Star
0.0%
1 Star
44.4%
Read reviews that mention
Lucia Goncalves

Love this place, can’t wait to go back

Reviewed on 2020-12-10T22:20:29

Love this place, went for my birthday, can’t wait to go back!! The facilities are great,I’d suggest buying your own phone pouch protector if you want to take photos in the water as it’s pricey there. Awesome to be able to buy drinks with a wrist band!
read more
JonCooke

A sea of single use plastic

Reviewed on 2019-11-29T16:29:04

Too much plastic! This is a natural experience ruined by a sea of single use plastic around the edges as well as plastic straws !I would also echo the comments about the staff clearly there is a cultural issue that management need to address . A smile goes a long way
read more
Philip Fentem

Avoid Blue Lagoon, Iceland

Reviewed on 2019-09-23T14:20:23

We have visited Blue Lagoon several times in the past and enjoyed our visits. On one occasion theweather was poor and we contacted them to see if it was possible to change date to the following year when we would be visiting Iceland again. They were very obliging and agreed. This year the same thing happened, it was pouring with rain and had gale force winds, so we contacted them with a view to changing dates. Their policy has changed and they do not change dates to the next year, even for visitors who are leaving Iceland the next day! They would do nothing, so we were left with visiting the Lagoon in gale force winds that made the heavy rain feel like bullets on your face and body - not a pleasant experience! Over the years Blue Lagoon has changed from a novel, fun experience to a very commercially minded organisation only interested in extracting as much money as possible from its customers and offering minimal customer care. As well as the above, they no longer offer a simple entry to the Lagoon, only the more expensive packages at higher prices. Also beware of their cancellation policy - you have to make contact at least 24 hours in advance which can be difficult in Iceland where the mobile phone coverage is limited to say the least. However, there's no point in waiting until the day to decide if you want to go as they are often sold out at the popular times! Iceland has many other thermal spas on offer, some of which are free, you would be well advised to seek them out before signing up to the Blue Lagoon.
read more
Sonja G.

The most magical place I´ve ever…

Reviewed on 2019-07-14T18:52:26

The most magical place I´ve ever visited. Not only is the Blue Lagoon entirely beautiful and a cozy place to rest during a cold and rainy day,it also did the best to my skin. Also: during my day visit, the staff was kind, polite and experienced. Nothing more I could wish for. At the end, I even bought some skin and hair products which I´m totally HAPPY with. My skin radiates healthiness and my hair is softer than ever before. Truly recommendable!
read more
Serena Ruberto

Experience of a lifetime

Reviewed on 2019-04-08T06:52:38

Recently returned from a trip to Iceland which included a trip to the Blue Lagoon.Before booking online months before, I was skeptical - it was an expensive experience, and I wondered if it would live up to expectation. After going along, I can say it was worth every penny, and I wish I could go back right now. Even before going along to the lagoon itself, I had a very positive customer service experience. I had made an error with my online booking, and after speaking to a member of the team, my booking was amended for no extra cost, despite being given a time-slot that was considerably more money than my original booking. The place was clean, comfortable, and the most relaxing thing I have ever done. The views are extraordinary, the staff were friendly and professional.
read more
Adina

It was an amazing experience

Reviewed on 2018-03-29T22:01:03

It was an amazing experience! The staff is not very professional, but that doesn't make it any less pleasant. The most annoying,are customers who don't follow the rules and take other people's things.
read more
Jasmin Street

wonderful place

Reviewed on 2018-02-01T20:45:02

Been there twice with years apart. Great experience both times. The staff explained how everything works.Booking of tickets was easy and the place is wonderful. The only downside is how popular it is, even when its not main season. There was a lot of visitors in the changing room. The changing rooms could be bigger so everyone isen´t so close.
read more
Roy Derrick

Dreadful Service

Reviewed on 2016-12-09T16:14:29

The excitement of our family visiting the Blue Lagoon was soon short lived. The pool experience was lovely but the reception we received and the staff service was appalling...that ruined the whole day. Upon our arrival no one was available or interested in welcoming us or helping / advising us as to what we had to do or where to go. They took our money and then left us to our own resources. The staff in the changing rooms were miserable and unhelpful. All the staff lacked interest and preferred to chat and mess around amongst themselves. Despite this we did enjoy the Lagoon / pool experience until we were met with further rudeness, disrespect and a very bad attitude from staff in the Resturant. As part of my treat for the family I booked the full package which included a table and free drinks in the resturant only to be told upon our arrival that the whole resturant had been now been booked for a private function and that our booking was no longer available.. When I showed them our booking form they simply said tough and that it was closed. The staff did not care at all. The lagoon itself was lovely, relaxing and a wonderful but sadly the experience was ruined by the way the resort is run and customers treated.
read more

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