Review (August 2025)

Bol.com, de winkel van ons allemaal. kies uit miljoenen artikelen. snel en vanaf 20,- gratis verzonden!

1.28B

Estimated Revenue

94.73M

Website Visitors

3.1/5

Trustpilot Score

What do we know about bol.com?

Estimated Revenue (2020)

$1.28B

Total Employees

3700

Founded

1999

Industry

Retail

Last Funding Date

Private Equity Jul 2009

Location

Utrecht, Netherlands

About

bol.com: bol.com | DEALTOPPER.NL

Social Links

Alexa Ranking: 57343

What is bol.com's Revenue?

bol.com's estimated revenue for 2024 is $1.28B.

What does bol.com do?

Bol.com is the largest online retailer in the Netherlands and Belgium. In 1999 we opened our virtual doors as first online bookstore in the Netherlands. Nowadays we're working with 2.000 colleagues to deliver the best shopping platform ever. To be able to do this we have expanded our shopping platform in the 20 years of our existence. 2010 was the beginning of bol.com in Belgium. The first step towards our southern neighbors. And we opened our shopping platform to other retailers, for our customers to be able to find ‘everything' on bol.com. Since 2016 it is possible for our partners to advertise via bol.com. And in 2017 Huub Vermeulen opened the doors of our bol.com fulfilment center. Shortly: together with 2.000 bol.commers we work to make the daily lives of our customer easier.

What are the monthly traffic metrics for Bol?

6/mo Traffic Growth

-0.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

95M

Time on Site

5.4Mins

Bounce Rate

39%

How fast is Bol growing?

Bol has grown by -16.2% in the last 6 months according to SimilarWeb.

How do people interact with Bol?

Last month, Bol received 95M visitors who spent an average of 5.4 minutes on the website and visited 6.0 different pages per session. Overall, 39% of people bounce on the first visit.

How do people find Bol?

45.4M people (48%) visit Bol directly. 45.8M (48%) people search for them in Google. Whereas, 1.2M (1%) discover Bol through Facebook, Reddit, and YouTube. 736.6k (1%) visitors come from Bol's email newsletters. Finally, 345.6k (0.4%) people come from affiliates and or paid referrals.

Who uses Bol?

Bol's top market is the Netherlands and they receive 67.2M (71.0%) people.
Then the 2nd is Belgium with 24.7M (26.1%).
The 3rd is is United States with 390.8k (0.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Bol's ads on Google?

Google Ads

www.bol.com | De winkel van ons allemaal‎

https://www.bol.com/nl/

Gratis verzending vanaf €20, gratis retourneren en kies zelf je bezorgmoment! Profiteer nu van Select en maak gratis en onbeperkt gebruik van diverse bezorgopties. Bij €20 gratis verzending. Gratis retourneren. Avondbezorging mogelijk. 30 dagen bedenktijd

www.bol.com‎

https://www.bol.com/

Maak een keuze uit ruim 9.000.000 producten! Van boek tot mobiel. Zondagbezorging mogelijk · Gratis retourneren · Avondbezorging mogelijk · 30 dagen bedenktijd

Bol.com | De winkel van ons allemaal

https://www.bol.com/nl/

Bestel diverse producten snel & eenvoudig bij bol.com. Snel thuisbezorgd! Profiteer nu van Select en maak gratis en onbeperkt gebruik van diverse bezorgopties. Zondagbezorging mogelijk. Gratis retourneren. Bezorgd of Afhalen bij AH. Bij €20 gratis verzending.

Bol.com | De winkel van ons allemaal

https://www.bol.com/nl/

Gratis verzending vanaf €20, gratis retourneren en kies zelf je bezorgmoment! Profiteer nu van Select en maak gratis en onbeperkt gebruik van diverse bezorgopties. Avondbezorging mogelijk. Bij €20 gratis verzending. Gratis retourneren. Zondagbezorging mogelijk.

bol.com - Nederland‎

https://www.bol.com/nl/

Enorm assortiment boeken, CD's, DVD's, software & elektronica! Gratis retourneren. Vandaag bezorgd. Zondagbezorging mogelijk. Select - voordeelbundel. Bij €20 gratis verzending. 30 dagen bedenktijd. Avondbezorging mogelijk.

What do Bol's customers say about them?

Review Score

3.1/5

Total Reviews

33015

Info

bol.com

[email protected]

030 - 310 4999

Utrecht

5 Star
20.0%
4 Star
5.0%
3 Star
0.0%
2 Star
5.0%
1 Star
70.0%
Read reviews that mention
Gregor

Missing package

Reviewed on 2021-05-17T16:48:05

Thay claim was delivered - but it never arrived. Nobody seems to be able to find what's happened. I used bol because suppose to be fast delivery,probably transport from china will be as fast now. When time is important for you - go to the local shop, don't use bol.
read more
Anna Krasniewska

Best shop with best client service!

Reviewed on 2021-05-17T14:47:13

This is my favorite and definietly the best shop there is and it is mostly thanks to the customer service.I shop at Bol a lot and never ever had an issue. Sometimes a package might have been late or courier mistaken the door ( but that is couriers fault ) but other than that Bol is my number one shop. Special thanks to Soimia ( I hope I wrote that right ). It is people like you that make me come back where I am sure my problem with an item will be solved. Thanks! <3
read more
nikolay mitev

The best

Reviewed on 2021-05-15T09:18:20

I would like to say that is the best company I have ever purchased from. Incredibly fast delivery and very often even faster than it says.And when they say it will delivered next day it really will. Very useful if you want to be sure you will have the item when you want it. Working tracking code always. And very often they have better prices comparing other sites. Also free delivery. Highly recommended.
read more
terraaf

Never use the same day delivery option…

Reviewed on 2021-05-14T15:45:53

Never use the same day delivery option because it just doesnt happen and they won’t give you your moneyback
read more
anonymusries

unsubscribing extremely hard to do

Reviewed on 2021-05-13T07:22:29

5 minutes to register 30 days to un-register . So an other data miner after all?????
tom s

Appalling service, don’t care about customers

Reviewed on 2021-05-12T18:44:38

So last year I moved to the Netherlands and started a subscription with Bol.com 2 months in I ordered some items,they weren’t delivered. I complained, they said they were. I said I hadn’t received. They investigated, came back and said they had delivered. They told me I needed to prove they hadn’t been, how do you prove this? I raised a complaint, the agent contacted me and said that I’d received the items and accused me of lying about it, said people do that when they haven’t received. 3 weeks of complaining, no items, no money back. Stuck. Then a few week went by. An Agent from Bol called me and said I needed to collect some items from a shop a couple of streets from my house, the very same items they claimed were delivered to me and that I was lying about not having received. I raised another complaint, asked to cancel my subscription, no apology, they simply didn’t care. A year later, I get a bill for a new subscription, call them explain I’d cancelled, agent tells me not to worry and they will deal with it. A week goes by, another letter, this time with added late payment fee. I call again, agent tell me to send an email, refused to explain to where and hangs up. I call straight back, agent is helpful, says she will deal with it and I’ll receive an email. 3 days pass, email comes, saying they have passed to debt collection agency and I need to pay. I call again, this time advice is I have to pay the debt for the subscription I never asked for, haven’t used and don’t want. but they will give me a gift card in return for paying the ‘debt’. Long conversation goes by but they refuse to let me talk to a supervisor and say there is nothing they can do, I must pay. I explain this is illegal but the agent says she is sorry but she can’t do anything and I can’t speak to anyone else. This is a company that employs ‘customer happiness directors’ and claims to be market leader in the Netherlands. They don’t care about customers and it’s really obvious that they will be losing lots of customers to Amazon and others if they treat people this way. I’m sure it’s illegal to knowingly pass a debt to a debt collection agency when it isn’t owed. Appalling company, don’t use.
read more
Stone Age Kitchen

I am a Bol shopper, but with this issue...

Reviewed on 2021-05-11T18:08:35

I regularly use BOL for shopping. I also earn vouchers from work on special bonuses. Recently,I have purchased a faucet from Bol. I had a professional mount it in my bathroom. But the water kept dripping, so I took the photo and video and sent it to the seller. The seller said there might be particles inside and asked me to check. In addition, he said a "pin" was missing. I asked, please explain how to check, and I also told him that the pin was pissing. Then the seller says that the pin could not have been missing because he packed it correctly. But the pin was not there, and so eventually, after speaking to the ppl in Bol, they said to return it. So I did, but finally, after several weeks, I get a response from the seller that it is damaged, so I cannot return it. Now I am asking for what damage he is talking about. And it is so odd that this seller is sending me back the product and not fixing the problem. Bol says they will escalate to the headquarter, but I just read another blog about this. I hope they will solve the issue ASAP. Otherwise, we will stop using BOL.
read more
C. Metzel

Mobile phone delivered the next…

Reviewed on 2021-05-07T11:45:15

Mobile phone delivered the next day..super fast. Also price was cheaper then at local store. Parfum also next day arrived.Great Service , great bol.com.
read more

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