Review (July 2025)

Fashion news, analysis and business intelligence from the leading digital authority on the global fashion industry.

1M

Estimated Revenue

1.02M

Website Visitors

3/5

Trustpilot Score

What do we know about The Business of Fashion?

Estimated Revenue (2020)

$1M

Total Funding

$2.1M

Total Employees

640

Founded

2007

Industry

Online Media

Last Funding Date

Series B Aug 2019

Location

London, United Kingdom

About

The Business of Fashion: Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.

Social Links

Alexa Ranking: 16758

What is The Business of Fashion's Revenue?

The Business of Fashion's estimated revenue for 2024 is $1M.

What does The Business of Fashion do?

The Business of Fashion (BoF) is a next generation fashion media company conceived for today's global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry and is an indispensable resource for fashion executives, creatives, students and entrepreneurs in over 200 countries. Today, the BoF team numbers more than 100 people in London, New York, and Shanghai. Overseeing; the BoF 500 - an annual list of the people shaping the global fashion industry, BoF Careers - the global marketplace for fashion talent, VOICES - an annual invitation only event for fashion's leading thinkers and innovators, BoF Professional - a members only community, BoF China - a Chinese language edition, and BoF Education - fashion's platform for online learning.

What are the monthly traffic metrics for Businessoffashion?

6/mo Traffic Growth

-21.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

1.6Mins

Bounce Rate

63%

How fast is Businessoffashion growing?

Businessoffashion has grown by 29.2% in the last 6 months according to SimilarWeb.

How do people interact with Businessoffashion?

Last month, Businessoffashion received 1M visitors who spent an average of 1.6 minutes on the website and visited 2.0 different pages per session. Overall, 63% of people bounce on the first visit.

How do people find Businessoffashion?

341.5k people (34%) visit Businessoffashion directly. 559.5k (55%) people search for them in Google. Whereas, 59.5k (6%) discover Businessoffashion through Facebook, Reddit, and YouTube. 31.5k (3%) visitors come from Businessoffashion's email newsletters. Finally, 366.1 (0.0%) people come from affiliates and or paid referrals.

Who uses Businessoffashion?

Businessoffashion's top market is the United States and they receive 328.2k (32.2%) people.
Then the 2nd is United Kingdom with 144.2k (14.2%).
The 3rd is is France with 47.2k (4.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Businessoffashion's ads on Google?

Google Ads

Business of Fashion - Try BoF Professional For $1

https://www.businessoffashion.com/memberships/packages

Access daily fashion analysis, case studies, online courses and live digital events. Be informed. Be connected. Be inspired. Join BoF Professional today. Live Events. Industry Leading Courses. Members Only Articles. App Access. Insight & Analysis.

Fashion Business Trends - The Future Of Fashion

https://www.businessoffashion.com/memberships/packages

Industry leading insight into a variety of fashion businesses. Sign up now. Be informed. Be connected. Be inspired. Join BoF Professional today. Courses: Digital Marketing, Fashion History, Buying, Merchandising, Fashion Styling, Brand Building.

The Business of Fashion - Key Industry Reports From BoF

https://www.businessoffashion.com/professional/resources

Access our special edition reports, containing exclusive insights from industry players.

BoF - The Business of Fashion

https://www.businessoffashion.com/professional/resources/case-study/how-to-market-a-new-brand

Effective marketing is a challenge for all new consumer brands. BoF analyses successful brands' strategies to unlock their formulae for success. Courses: Digital Marketing, Fashion History, Buying, Merchandising, Fashion Styling, Brand Building.

Work In The Fashion Business? | Best Fashion Subscriptions‎

https://www.businessoffashion.com/memberships/packages

Subscribe Today For The Latest Fashion News, Jobs, Trends, Reports, Insights, Tools & More

What do Businessoffashion's customers say about them?

Review Score

3/5

Total Reviews

7

Info

The Business of Fashion
5 Star
28.6%
4 Star
14.3%
3 Star
0.0%
2 Star
0.0%
1 Star
57.1%
Read reviews that mention
FAB with Steph

I love Business of Fashion

Reviewed on 2020-11-17T14:13:10

I love Business of Fashion, really up to date information on what’s happening in the industry and seems to be keen on including as many perspectives as possible.Can’t comment on subscription service as I previously was a student member and I don’t currently subscribe to BoF professional, however the ads I have seen made it clear it was a £1 trial and then you’re charged (like other sites). Maybe the ads in Europe need amended!
read more
Ifeanyi Ibekwe

Terrible refund policy

Reviewed on 2020-10-26T11:55:21

I was charged a few day’s ago for the next month cycle (November ) and I emailed to say I’m no longer interested (temporarily).I’ve not been able to make use of my subscription as I’m really busy at the moment . It’s strange to me that I can’t get a refund for a service I haven’t even consumed . It’s strange and disappointing to say the least . All the subscription services I use allow people get refunds . I had originally planned to resubscribe when I made time , possible in a month or two but honestly I don’t think I’ll do that anymore , if this is the sort of policy you have . I actually thought it was 14 days into the billing cycle ( I’m only about 3 says in) I’m thoroughly disappointed (for lack of a better phrase ) And honestly speaking, the value proposition of your professional service isn't that great. Asides the articles, one can make the argument that it's all just a bit of fluff to justify the fee (which you do not offer refunds on for the most part) .. Not cool
read more
Weronika F

Predatory practices of trying to lure…

Reviewed on 2020-07-03T11:10:13

Predatory practices of trying to lure you in to subscribe for 1 dollar only to then NEVER respond to emails,social media to try rip 300 bucks out of you... disgusting! Contact PayPal to remove the upcoming payment as getting in touch with BoF is impossible!
read more
Claus Winther

I have a very bad experience with the…

Reviewed on 2020-06-02T10:17:47

I have a very bad experience with the company. Do not subscribe to € 1, 1 month membership.They will automatically take €325 from you credit card the following month. It is impossible to get in contact with them and on their address, you will find a law firm. And they have never heard of The Business Of Fashion. This is so unprofessional with very misguiding business manner. I would call it a scam.
read more
Ml Smith

don't sign up to any of their trials - fraudulent behaviour and difficult to contact

Reviewed on 2020-05-30T15:09:10

bad. really awful contact details - have tried to reach out to confirm that my membership was cancelled and then was billed for an annual membership when I had never opted into that charge.Need to hear back from someone immediately but don't even know how to contact this company. fraudulent.
read more
Stephanie

My top site for up to date fashion…

Reviewed on 2020-04-24T10:32:41

My top site for up to date fashion industry news and a reputable provider of short courses.A one-stop shop for all you industry needs, it also lists available jobs in the industry and works with researchers to give an overview on the future of fashion.
read more
Finley

Top stuff

Reviewed on 2017-11-14T14:02:58

Good content, good email newsletters and insights into many areas of the industry and always expanding into new areas - print,podcasts, recruitment etc. A little fixated on reporting mainstream established designers and businesses only, but definitely the best and most thorough publication of business fashion online.
read more

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