Review (August 2025)

Your one-stop destination for insider beauty secrets, product reviews, and more—all vetted by our editors and the industry's top pros.

12.2M

Estimated Revenue

21.24M

Website Visitors

4/5

Trustpilot Score

What do we know about Byrdie?

Estimated Revenue (2020)

$12.2M

Total Employees

17

Founded

2013

Industry

Online Media

Location

Los Angeles, United States

About

Byrdie: Your one-stop destination for insider beauty secrets, product reviews, and more—all vetted by our editors and the industry's top pros.

Social Links

Alexa Ranking: 4344

What is Byrdie's Revenue?

Byrdie's estimated revenue for 2024 is $12.2M.

What does Byrdie do?

Byrdie is a shoppable online and mobile content platform focused on all things beauty— the best products on the market, to the latest celebrity trends, to timeless and instructional "how-tos." Launched by the creators of WhoWhatWear.com, the site gives readers access to expert-information, including celebrity beauty secrets, and insider tips from the world's top hairstylists and makeup artists. Its glossy features and unique celebrity spin position Byrdie as both a resource and an inspiration for those seeking informational and shoppable online beauty content. Byrdie was launched in Los Angeles in 2013.

What are the monthly traffic metrics for Byrdie?

6/mo Traffic Growth

-1.90%

All Time Traffic Growth

Create Free Account

Monthly Hits

21M

Time on Site

1.1Mins

Bounce Rate

81%

How fast is Byrdie growing?

Byrdie has grown by 2.3% in the last 6 months according to SimilarWeb.

How do people interact with Byrdie?

Last month, Byrdie received 21M visitors who spent an average of 1.1 minutes on the website and visited 1.0 different pages per session. Overall, 81% of people bounce on the first visit.

How do people find Byrdie?

2.1M people (10%) visit Byrdie directly. 18.8M (89%) people search for them in Google. Whereas, 185.5k (1%) discover Byrdie through Facebook, Reddit, and YouTube. 41.9k (0%) visitors come from Byrdie's email newsletters. Finally, 13.9k (0.1%) people come from affiliates and or paid referrals.

Who uses Byrdie?

Byrdie's top market is the United States and they receive 12.7M (59.7%) people.
Then the 2nd is Canada with 1.4M (6.4%).
The 3rd is is United Kingdom with 1.3M (5.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Byrdie's ads on Google?

Google Ads

Skincare by Halsey - Byrdie

https://www.byrdie.com/

Exclusive Halsey on Her Myspace Inspired Makeup Line About Face. Insider Beauty Tips Product Reviews and Makeup Trends.

Skincare by Halsey - Beauty Trends

https://www.byrdie.com/

Exclusive Halsey on Her Myspace Inspired Makeup Line About Face. Insider Beauty Tips Product Reviews and Makeup Trends.

Skincare by Halsey - Byrdie

https://www.byrdie.com/

Insider Beauty Tips Product Reviews and Makeup Trends. Beauty, on a need-to-know basis.

Keyword: products testimonials

Skincare by Halsey - Byrdie

https://www.byrdie.com/

Insider Beauty Tips Product Reviews and Makeup Trends. Beauty, on a need-to-know basis.

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