Review (August 2025)
Calm is the #1 app for sleep and meditation. join the millions experiencing better sleep, lower stress, and less anxiety.
150M
Estimated Revenue
2.89M
Website Visitors
1.8/5
Trustpilot Score
What do we know about Calm?
Estimated Revenue (2020)
$150M
Total Funding
$218.04M
Total Employees
330
Founded
2012
Industry
Health Wellness And Fitness
Last Funding Date
Series C Dec 2020
Location
San Francisco, United States
About
Calm: Calm is the #1 app for sleep and meditation. Join the millions experiencing better sleep, lower stress, and less anxiety.
What is Calm's Revenue?
Calm's estimated revenue for 2024 is $150M.
What does Calm do?
Calm is the leading mental wellness brand with the #1 app for sleep, meditation, and relaxation, designed to help you manage stress, sleep better, and live a happier, healthier life. With hundreds of hours of original audio content available in seven languages, Calm supports users in more than 190 countries. Apple's 2017 iPhone App of the Year and one of Fast Company's Most Innovative Companies of 2020, Calm boasts over 100 million downloads to date. As a corporate solution, the much-loved consumer app offers a 360-approach to mental fitness and resilience as an employee benefit, with Calm for Business. Calm was co-founded by Alex Tew (Million Dollar Homepage) and Michael Acton Smith (Mind Candy, Moshi Monsters, Firebox).
What are the monthly traffic metrics for Calm?
6/mo Traffic Growth
11.90%
All Time Traffic Growth
Create Free Account
Monthly Hits
3M
Time on Site
2.0Mins
Pages per Visit
3.0
Bounce Rate
53%
How fast is Calm growing?
Calm has grown by -10.7% in the last 6 months according to SimilarWeb.
How do people interact with Calm?
Last month, Calm received 3M visitors who spent an average of 2.0 minutes on the website and visited 3.0 different pages per session. Overall, 53% of people bounce on the first visit.
How do people find Calm?
2.1M people (72%) visit Calm directly. 514k (18%) people search for them in Google. Whereas, 72.6k (3%) discover Calm through Facebook, Reddit, and YouTube. 125k (4%) visitors come from Calm's email newsletters. Finally, 23.7k (0.8%) people come from affiliates and or paid referrals.
Who uses Calm?
Calm's top market is the United States and they receive 1.6M (53.7%) people.Then the 2nd is United Kingdom with 162k (5.6%).The 3rd is is Canada with 158.5k (5.5%).
Traffic Growth (last 6 months)
What do Calm's customers say about them?
Review Score
1.8/5
Total Reviews
115
Info
Calm5 Star
10.0%
4 Star
0.0%
3 Star
10.0%
2 Star
15.0%
1 Star
65.0%
Read reviews that mention
sharon bayes
Most stories are too boring to help with sleep.
Reviewed on 2021-05-18T05:29:49
I've been using the Calm app for almost six months and do not care for it. I need the sleep stories is to distract my racing mind so that I can fall asleep.It looked like there was plenty of stories to choose from. But, some of the narrators have irritating voices and a lot of the selection is for children. Most of the stories are so boring that I lose focus and then I am dealing my racing mind again. There are about five stories that are pretty good. I have been hoping for something new in the selection; as, after six months I am getting bored with the same five stories. I keep using it though because I paid for a whole year.
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Douglas korn
Scam - Got a free trial from Amex
Reviewed on 2021-05-16T12:02:27
Got a free trial from Amex, didn’t use it. You have to cancel or you get billed, and it’s impossible to cancel.What a scam.
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Kate Oran
good enough.
Reviewed on 2021-05-13T02:33:16
good enough.
Brandon Stewart
Calm just wants my money and you have to pay play music which is so not cool so i hate clam
Reviewed on 2021-05-12T14:22:41
Calm just wants my money and you have to pay to play music which is not cool so i hate calm
JM
Shocking - ripping off people
Reviewed on 2021-04-23T08:09:29
Shocking. Didn't cancel my trial after 7 days as I thought I'd pay for a month (£13.99)to see if I used it more regularly. Been charged for an annual sub (£35.99) when even their subs list says you can get an annual sub for £28.99. The developers should be ashamed of themselves behaving like this. I've reported them to Apple and awaiting a refund. Will never use this app or recommend to anyone EVER.
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LMGlisa
Vocal fry
Reviewed on 2021-04-21T21:42:15
I had to cancel the calm app because I couldn't stand Tamara Levitt's voice. Her vocal fry is incredibly annoying,not relaxing at all.
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d LIGHT
Predatory free trial
Reviewed on 2021-04-15T11:23:22
Predatory free trial. It's bad enough that they purposely offer free trials so users who forget to cancel pay for the product,but it's even worse when the plan they automatically charge you for is the ANNUAL subscription. Who after a 7 day free trial wants to buy the largest subscription package automatically? As a user experience designer, the developers at calm should be ashamed.
I'll also mention regarding the product - it is nicely packaged but you can get all of these types of recordings for free online or through the apps you already pay for. Do yourself a favour and google asoftmurmur and youtube 'guided meditation' and you have a more customizable version of what you are tricked to pay for here.
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Monika C
Calm is promoting plastic in one of…
Reviewed on 2021-04-14T07:31:29
Calm is promoting plastic in one of their campaigns. Very irresponsible for an org that wants to do good in the world.This plastic cocoon trend made out of cling film and put up in the forest? What do you think young kids will do when copying it? Take it down or leave the mess behind? Honestly. Out your words where your mouth is. And don’t come up with something like, it was an eco friendly cling film. Kids ain’t going to understand that nor use making this thing.
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