Review (July 2025)

We're a fashion brand for women - known for our fun, colorful stores across the u.s. shop our trendy collections from handbags, accessories, shoes, and apparel. free shipping over $49!

387.26M

Estimated Revenue

211.83k

Website Visitors

2.9/5

Trustpilot Score

What do we know about Charming Charlie?

Estimated Revenue (2020)

$387.26M

Total Funding

$90.78M

Total Employees

1600

Founded

2004

Industry

Retail

Last Funding Date

Series A Jun 2016

Location

Houston, United States

About

Charming Charlie: We're a fashion brand for women - known for our fun, colorful stores across the U.S. Shop our trendy collections from handbags, accessories, shoes, and apparel. Free shipping over $49!

Social Links

Alexa Ranking: 121010

What is Charming Charlie's Revenue?

Charming Charlie's estimated revenue for 2024 is $387.26M.

What does Charming Charlie do?

Charming Charlie is a one-of-a-kind source of style that's been inspiring women to live more colorfully since 2004. Known for offering a wide array of women's apparel and fashion accessories, beauty, gifts and more, all ingeniously arranged by color; making that perfect look fun and easy to find. We believe that when it comes to fashion, if it feels good, do it, and if it looks good, do it in every color it comes in! Winner of several awards, Charming Charlie is recognized for leading a retail revolution with an awe-inspiring in-store experience of carefully-curated collections, featuring breathtaking volumes of color and something special for every occasion. From the big days to the everyday, Charming Charlie celebrates women and the colorful lives they lead. It's a place where she can bond with her best friends, find unique gifts and discover new treasures that surprise and delight. With over 260 stores in the United States Charming Charlie continues to spread color and style from coast to coast with irresistibly affordable fashions that keep women coming back again and again.

What are the monthly traffic metrics for Charmingcharlie?

6/mo Traffic Growth

-32.00%

All Time Traffic Growth

Create Free Account

Monthly Hits

212k

Time on Site

1.5Mins

Bounce Rate

59%

How fast is Charmingcharlie growing?

Charmingcharlie has grown by -25.1% in the last 6 months according to SimilarWeb.

How do people interact with Charmingcharlie?

Last month, Charmingcharlie received 212k visitors who spent an average of 1.5 minutes on the website and visited 3.0 different pages per session. Overall, 59% of people bounce on the first visit.

How do people find Charmingcharlie?

100.9k people (48%) visit Charmingcharlie directly. 92.2k (44%) people search for them in Google. Whereas, 4.1k (2%) discover Charmingcharlie through Facebook, Reddit, and YouTube. 9.7k (5%) visitors come from Charmingcharlie's email newsletters. Finally, 1.6k (0.8%) people come from affiliates and or paid referrals.

Who uses Charmingcharlie?

Charmingcharlie's top market is the United States and they receive 198.9k (93.9%) people.
Then the 2nd is Mexico with 2.2k (1.0%).
The 3rd is is Canada with 1.8k (0.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Charmingcharlie's ads on Google?

Google Ads

Charming Charlie® Official - Official Online Store

https://charmingcharlie.com/

So much to choose, so little time. Take up to 80% off Sale items when you shop now! Charming Charlie® is the colorful, must-shop destination for women's accessories. Free Shipping $60+ Women's Store. Accesories.

Keyword: charming charlies

Charming Charlie® Official - Women's Handbags & Accessories

https://charmingcharlie.com/

So much to choose, so little time. Take up to 80% off Sale items when you shop now! Charming Charlie® is the colorful, must-shop destination for women's accessories.

Charming Charlie® Official - Official Online Store

https://charmingcharlie.com/

So much to choose, so little time. Take up to 80% off Sale items when you shop now! Charming Charlie® is the colorful, must-shop destination for women's accessories. Women's Store. Accesories. Highlights: Free Shipping Available, Customer Service Available.

Charming Charlie® Official - Secure Online Payment

https://charmingcharlie.com/

So much to choose, so little time. Take up to 80% off Sale items when you shop now! Charming Charlie® is the colorful, must-shop destination for women's accessories. Women's Store. Accesories. Categories: Handbags, Clothing, Jewelry.

Charming Charlie® Official - Official Online Store

https://charmingcharlie.com/

So much to choose, so little time. Take up to 80% off Sale items when you shop now! Charming Charlie® is the colorful, must-shop destination for women's accessories.

What do Charmingcharlie's customers say about them?

Review Score

2.9/5

Total Reviews

6

Info

Charming Charlie
5 Star
16.7%
4 Star
0.0%
3 Star
0.0%
2 Star
33.3%
1 Star
50.0%
Read reviews that mention
Jeanne Soucie

Beautiful gold and rhinestone bracelet

Reviewed on 2021-04-09T17:43:50

Just received a gold and rhinestone bracelet that I ordered. It is beautiful, just as gorgeous if even more so than pictured on their web site.Will wear a lot. Love it.
read more
Sam

One of the worst customer services

Reviewed on 2021-02-19T19:56:02

One of the worst customer services! They give unhelpful and unreliable information. service is very slow,shipping takes forever to reach, need to get a response after multiple calls. very rude and untrained customer service associates. CC had offered 15% discount after email and phone sign up, but the code did not work. even after multiple email complaints, this was not resolved. Please do not waste your money and buy from CC. And save your time and the headache.
read more
Barbara Finazzo

Poor Customer Service

Reviewed on 2021-02-15T22:22:57

My daughter purchased a purse for me for my birthday. She is a teacher and was overwhelmed with in school,on line and many other problems involved with her job due to Covid. The brown box was delivered to her and she didn't have time to open it; so she just wrapped the brown box and gave it to me. She knows I use large purses which I have purchased from Charming Charlie in the past. To our surprise, the purse was little. I sent a letter to Charming Charlie enclosing a picture of my regular size purse compared to the little purse which cannot hold all my objects and asked if I could exchange it even though it was past the 30 day return policy because of Covid and my daughter not opening the box. Charming Charlie did not have the courtesy to even ANSWER MY LETTER. Evidently they don't care about their customers; only ABOUT SELLING MERCHANDISE. Disappointed in Charming Charlie. Thank you.
read more
Deborah Jones

ITEMS NOT AS PICTURED! SCAM ALERT!

Reviewed on 2020-11-05T16:51:09

I will never order anything from CharmingCharlie.com again. They show phony photos of items,and then send you total JUNK, NOT as pictured. They are FRAUDSTERS for sure, and then will charge you to RETURN the JUNK. I was immediately REFUNDED by my credit card company, but it came out of their own funds, rather than a chargeback to CharmingCharlie.com. I believe they probably had numerous complaints regarding that stinking outfit. Their stores were ok., but do NOT risk losing $$$ to their internet sales scam.
read more
Jennifer Evans

Don't Trust The Reviews!

Reviewed on 2020-09-23T23:16:38

I placed an order for multiple items. I liked all but two of the items. When I tried to write honest reviews on their website,I noticed my 1 and 2 star reviews never posted but surprisingly my 5 star review did. Now I can never trust this website since I feel they are being manipulative.
read more
Prudence Brown

Poor customer service

Reviewed on 2020-09-01T16:28:25

Order some stuff on line. Took a long time to get to me and when it did, the dresses did not fit.I contacted them about returns and refunds. I sent back at my own expense per their instructions. It is now a month later and I have not received a reply on the return. I have called them twice. Will never order something else that needs to be sure of fit.
read more

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