Review (August 2025)

Choice hotels® offers great hotel rooms at great rates. find & book your hotel reservation online today to get our best internet rate guarantee!

616.6M

Estimated Revenue

6.57M

Website Visitors

1.7/5

Trustpilot Score

What do we know about Choice Hotels International?

Estimated Revenue (2020)

$616.6M

Total Employees

1700

Founded

1941

Industry

Hospitality

Location

Rockville, United States

About

Choice Hotels International: {{pageMetaData.description}}

Social Links

Alexa Ranking: 14597

What is Choice Hotels International's Revenue?

Choice Hotels International's estimated revenue for 2024 is $616.6M.

What does Choice Hotels International do?

At Choice Hotels we know how important your people trips are to you. Because they're important to us, too. We're proud to help you find hotels that make it possible for you to connect with the people who matter most. Whether you are seeking leisure or business hotels, in the U.S. or around the globe, with more than 7,000 hotels in over 40 countries and territories our hotels are never far from where you need to be. You can always count on our hotels for a warm welcome and real value, and with our Choice Privileges® rewards program we ensure that travel is as rewarding as possible. OUR BRANDS On ChoiceHotels.com you can book hotels for your business trip or meeting, find a leisure hotel for your weekend getaway family vacation, or even a welcomed stop along the road. Our hotel brands range from Cambria®Hotels & suites®, to our iconic Comfort Inn® and Comfort Suites®, Sleep Inn®, Clarion® hotels, Clarion Point® hotels, Quality Inn®, Econo Lodge® and Rodeway Inn® hotels. We have also recently launched Vacation Rentals by Choice Hotels™. You'll also find extended stay hotels like Woodspring Suites®, MainStay Suites® and Suburban Extended Stay Hotel® brand hotels that help you feel more at home while you are away for longer stays. Finally, let the destination reach you at the Ascend Hotel Collection® member hotels, which are our one-of-a-kind, upscale hotels committed to connecting you with the local flavor of the area you are visiting. With 13 different brands in total, we're confident there's at least one that will make a visit to your people as convenient as possible. Learn more about the brands in our portfolio to find the perfect fit for your next trip. BOOK DIRECT FOR THE LOWEST PRICE, GUARANTEED. ALWAYS. We offer our guests the information they need, including reviews from other real guests. When they book direct, they know they are getting the lowest price guaranteed, always. http://www.choicehotels.com. Our Business Is You.™

What are the monthly traffic metrics for Choicehotels?

6/mo Traffic Growth

115.80%

All Time Traffic Growth

Create Free Account

Monthly Hits

7M

Time on Site

4.2Mins

Bounce Rate

44%

How fast is Choicehotels growing?

Choicehotels has grown by 24.5% in the last 6 months according to SimilarWeb.

How do people interact with Choicehotels?

Last month, Choicehotels received 7M visitors who spent an average of 4.2 minutes on the website and visited 4.0 different pages per session. Overall, 44% of people bounce on the first visit.

How do people find Choicehotels?

2.6M people (39%) visit Choicehotels directly. 2.8M (43%) people search for them in Google. Whereas, 20.7k (0%) discover Choicehotels through Facebook, Reddit, and YouTube. 37.8k (1%) visitors come from Choicehotels's email newsletters. Finally, 134k (2.0%) people come from affiliates and or paid referrals.

Who uses Choicehotels?

Choicehotels's top market is the United States and they receive 6M (90.8%) people.
Then the 2nd is Canada with 358.7k (5.5%).
The 3rd is is Mexico with 41.7k (0.6%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Choicehotels's ads on Google?

Google Ads

Choice Hotels® | Choice Privileges Member Rates

https://www.choicehotels.com/

Earn Choice Privileges® Points For Free Nights, Gift Cards, & More. Join Today! Affordable Hotel with Free Breakfast, Free WiFi & Premium Channels. Government Discount. Earn Rewards. Great Value. Senior Discount. Hotel Packages. Environmentally Friendly.

Choice Hotels® - Get More From Choice Hotels®

https://www.choicehotels.com/

Visit Official Site To Book A Room. Make Your Stay More Rewarding With Choice Privileges®. Our Hotels Are Never Far From Where You Need. Discover The Choice Hotels® Difference. Hotel Packages. Government Discount. Book For Business Travel.

Choice Hotels® Official Site - Reserve At Official Site

https://www.choicehotels.com/

Join Choice Privileges® For Exclusive Perks, Member Rates & Earn Free Nights. Our Hotels Are Never Far From Where You Need. Visit Our Site Today And Save. Hotel Packages. Government Discount. Senior Discount. Great Value. Earn Rewards.

choicehotels.com - Choice Hotels® Official Site - Lowest Rate Guarantee‎

https://www.choicehotels.com/

Book Now At Over 6,300 Hotels That Are Never Far From Where You Need To Be. AAA Discount · Save on Rental Cars · Top Value Hotels · Military Discount

Comfort Inn® By Choice Hotels - Lowest Rate Guarantee.‎

https://www.choicehotels.com/comfort-inn

Rest & Refresh With Free Hot Breakfast, Premium Bedding, and Free Wi-Fi Today. Family Friendly · Kids Stay Free · Save on Rental Cars · Military Discount

What do Choicehotels's customers say about them?

Review Score

1.7/5

Total Reviews

152

Info

Choice Hotels
5 Star
10.0%
4 Star
10.0%
3 Star
0.0%
2 Star
0.0%
1 Star
80.0%
Read reviews that mention
Chloe

We have stayed at 3 different Choice…

Reviewed on 2021-05-15T03:32:06

We have stayed at 3 different Choice Hotels, in 3 different cities in the last 10 days.One was worse than the next!!! This has been a horrible experience. We have stayed with choice many times in the past and had pretty decent experiences, not this time. We will NEVER stay at a choice hotel again!!
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GW

I had a confirmed reservation at a…Sleep Inn

Reviewed on 2021-05-14T18:42:06

I had a confirmed reservation at a Sleep Inn. I arrived at 1130 PM on Friday night with my family to discover the property was closed.Upon further research I learned the hotel has been shut down for 13 months! All other chains in the town were fully booked that night and Choice’s solution was to put me in a Quality Inn at a higher price. After five calls to customer service I’m told all they can do is add a few thousand loyalty points to my account. I am a Diamond member of Choice Privileges and this is the best they will do. I will be cashing in the points on my account for gift cards and NEVER staying at one of their properties again. I cannot believe they booked me into an abandoned hotel and their solution was to try to charge me more to stay at a different hotel in the same chain. Pitiful!
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Jasmine Givens

Terrible customer service

Reviewed on 2021-05-14T17:32:36

Terrible customer service, you call you speak with someone out of the country and they are no help at all.Use Bonvoy or another hotel chain, they're terrible. I had a terrible stay at a hotel and NOTHING can be done about it, WOWWW
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Kristian Doyle

They stole money from me and are…

Reviewed on 2021-05-10T10:46:32

They stole money from me and are refusing to help in anyway. They are hands down the worst hotel chain,do not ever stay at any of their hotels.
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Shykeria

Do. Better.

Reviewed on 2021-05-08T14:20:21

Do not support Choice Hotels. The Standards of even "Decent" Hospitality aren't even present in their hotels.I am very disappointed with the Hospitality Industry today. This is why people have started making hotels in their Homes via Airbnb. The Human Nature of Being Nice and Caring about the Customers of your Business have left these Hotels. Guests spend their money in a hotel to rest. It is suppose to be like a Second Home and have the comfortable feel of a Home Away From Home. I have worked in the Hospitality Industry for years and I have been trained to make Guests feel Welcomed and Right At Home because that promotes Good Branding which Increases Revenue and Loyalty. I didn't work for the fanciest or most expensive hotels to give great service. Today's Hospitality Industry is lacking Human Compassion and Genuine Understanding. There is something deeply missing from this industry and it shows because I have stayed in all levels of rankings in hotels yet none of their Hospitality was even a bit close to what I gave in my small establishment. I do not know if all of the Great Front Desk Representatives left the Hotel Industry to start their Own AirBnB and that's whay is left, poor service because even in the best hotels but there is still something missing (Genuine Human Beings that are Friendly & Clean). It does no good to have a Quality looking establishment but the Service is Poor! The People make the Business and if the Human Interactions are not good then the Business will Fail. I think the People are demanding for the Greed to end and to pay them for their worth... because America's service is awful now and the People are upset. If the service is awful and people will not travel from across the World to come here and get treated poorly especially if they just spent so much money to even get there... Wake Up People! Personally, I am not working for any Company or supporting any company that treats their Employees poorly so they need to get it together. Get Caring Owners because it starts from the Head. I hope this Company does better with selecting the Franchise Owners of this Company. There are plenty of Hard-Working, Genuine, Friendly and Fair People that would love the opportunity to be Selfless and make Revenue that will help not only help themselves but their entire Country around them and promote Constitent, Clean, & Positve Experiences for Everyone to Enjoy. Choice Hotels is not Consistent with their Hotels and that is why people do not trust the brand. They have these Franchises and they are giving them to Owners that do not care about delivering good service. Their Motives are off and it shows. World Travelers will not support a Hotel Brand that is not Consistent with caring about them especially when they are in a Foreign place and really need to see a smiling face. Retrain these Owners Immediately and make a Better Selection of who you are giving your Name too. All Money Is Not Good Money. It will hurt your business and even put you out of business if they cannot even clean your hotels properly or be nice. Someone said they were boycotting this Brand and now I see why. I had a horrendous situation at the Comfort Inn in Chipley, Florida. I contacted the Owners of the establishment and they did nothing. I contacted the Corporate office and they did nothing. Do not allow Companies to think it is fine to take your money and treat you poorly. These Review Platforms were created for Companies to get all feedback and help improve their business so they can continue to increase their profits and brand loyalty but somewhere along the lines, Poor Leadership, took place and the lines became blurred and they started to believe that they can treat people any type of way and still get the support of the same people... No. I am not supporting Choice Hotels anymore because where is the diversity in the Minority Owners, (there isn't). Choice Hotels deliver Poor Service, Poor Atmospheres and Poor Quality over all. Compassion, Cleaniness and Genuinely Great Service needs to be restored within these brands and until then, no one will support any of these lack luster companies.
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Stan S.

Sleep Inn & Suites Hotel

Reviewed on 2021-05-06T01:34:00

I am writing this review on Sleep Inn & Suites; located at 1500 SE 5th Ave Dania, FL.33004 Phone # 954-874-1800 Myself, wife and family we reside at this hotel from April 27th, 2021 to May 1st of 2021. I must say that this is the worst hotel to stay at, it should be boarded up and closed. I would NOT ever stay here again, as well as family, and will inform other family and friends not to stay at this hotel. I would NOT stay at this hotel if Jesus told me I was going to go to hell if I don’t; well then, I’ll be on my way to hell. I would NOT recommend this hotel to Jesus. I would NOT stay at this hotel if someone told me they were going to blow my child brains out. Well baby doll I love you. I would NOT stay at this hotel If someone told me they were going to chop my head off. I would NOT stay at this hotel if I were Satan himself, or recommend it to him. This hotel GOT HIM beat. This Hotel is JUNK..................................... The rooms were dirty, stains on the ceiling, walls and floors. Every morning. There's cigarette, weed smoke coming through the halls, it’s strong you’ll smell it coming into your room badly; so, I guess it is a smoking hotel. Enjoy yourself if you smoke, they do not care. If you stay there; SEE THE ROOM FIRST; CHECK OUT THE ROOM THEY GOING TO GIVE YOU BEFORE YOU PAY. IF THEY DON'T DO THAT; THEN YOU KNOW THERE'S A PROBLEM. I learned my lesson. The pool: if you get in it, you might have to take pills when you get out. The pool is dirty and nasty it is NOT well maintained. The front desk never has any towel available. They will tell you to wait for housekeepers to come in the next day. Or they will put a request in. BUT they will NEVER follow up with you. NEVER. We went out and brought our own towels just to have. So, bring you some towels because you’ll get what you get, and that’s it. OR If you see the Housekeeper cart: just grab you some towels, and face towels off the cart, because they'll sure will play games with you. NOW at the front desk they’ll say """"they'll put a request in""""" That is a joke…. Front Desk CLAIMS they will tell them; but don’t FOLLOW UP with you or them to see if the job has been done, they don’t care. Also, they are SLOW checking people inn, SLOW. So, again if you see the cart: just get it. It was a problem all week. Do not talk to the housekeepers they DON’T NOT UNDERSTAND ENGLISH they from across seas. They need to see immigration ASAP. Some of the ladies at the front desk seem to have an attitude, so that the reflections of the managers, how they are acting; you can best believe the managers acting the same way; they do not care. IF you plan to say there sometime soon DON’T. You will be extremely disappointed. This is what it is a HOE=TELL a transitional Temporary Housing and you will see and smell that. Thanks Stan S
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Norman Hill

Comfort suites in monroeville…

Reviewed on 2021-05-03T18:16:46

Comfort suites in monroeville Pennsylvania trish and Sanjay are the best they work the front desk ifyou find yourself looking for 10 star treatment and need a room call Comfort Suites in monroeville off of Mosside Blvd they will make you happy
read more
Brenda Hayes

Me and my husband are at econo Lodge…

Reviewed on 2021-04-25T03:48:05

Me and my husband are at econo Lodge inn & suites in Sweetwater Texas we rented room 105 the managerwas very professional very kind the room is clean beautiful smells great and I recommend highly to anyone who is on the road or just needs a room to rent excellent and we would most definitely come back
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