Review (August 2025)

Citi, the leading global bank, serves more than 200 million customer accounts and does business in more than 160 countries and jurisdictions. learn more today.

77.45B

Estimated Revenue

1.7M

Website Visitors

4/5

Trustpilot Score

What do we know about Citi?

Estimated Revenue (2020)

$77.45B

Total Employees

215000

Founded

1812

Industry

Financial Services

Location

New York, United States

About

Citi: Compare Citi credit card offers or login to your existing account. Explore a variety of features and benefits you can take advantage of as a Citi credit card member.

Social Links

Alexa Ranking: 27994

What is Citi's Revenue?

Citi's estimated revenue for 2024 is $77.45B.

What does Citi do?

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi's commitment to privacy, visit on.citi/privacy.

What are the monthly traffic metrics for Citigroup?

6/mo Traffic Growth

7.60%

All Time Traffic Growth

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Monthly Hits

2M

Time on Site

3.1Mins

Bounce Rate

34%

How fast is Citigroup growing?

Citigroup has grown by -31.7% in the last 6 months according to SimilarWeb.

How do people interact with Citigroup?

Last month, Citigroup received 2M visitors who spent an average of 3.1 minutes on the website and visited 3.0 different pages per session. Overall, 34% of people bounce on the first visit.

How do people find Citigroup?

703k people (41%) visit Citigroup directly. 447.5k (26%) people search for them in Google. Whereas, 32.2k (2%) discover Citigroup through Facebook, Reddit, and YouTube. 27.7k (2%) visitors come from Citigroup's email newsletters. Finally, 68.3k (4.0%) people come from affiliates and or paid referrals.

Who uses Citigroup?

Citigroup's top market is the United States and they receive 976.9k (57.6%) people.
Then the 2nd is India with 115k (6.8%).
The 3rd is is United Kingdom with 100.1k (5.9%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

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