Review (August 2025)

Color of change designs campaigns powerful enough to end practices that unfairly hold black people back, and champion solutions that move us all forward.

5.85M

Estimated Revenue

193.65k

Website Visitors

4/5

Trustpilot Score

What do we know about Color Of Change?

Estimated Revenue (2020)

$5.85M

Total Employees

130

Founded

2005

Industry

Civic Social Organization

Location

Oakland, United States

About

Color Of Change: Color Of Change designs campaigns powerful enough to end practices that unfairly hold Black people back, and champion solutions that move us all forward.

Social Links

What is Color Of Change's Revenue?

Color Of Change's estimated revenue for 2024 is $5.85M.

What does Color Of Change do?

With over 1.3 million members… Color Of Change is the largest online force taking action on behalf of Black people in America. Both corporations and our government make decisions every day that impact Black people and our communities. With our members' needs and voices leading the charge, we fight to hold decision-makers accountable, and win changes that matter: in the criminal justice system, in the media, in the workplace, in the economy, in our democracy, everywhere.  Founded in response to Hurricane Katrina… where government officials failed to meet even the most basic needs of Black people in crisis, and where the media promoted unfair, inaccurate and dehumanizing images of Black people to rationalize it – our purpose is to make the voice of our community both un-ignorable, and powerful enough to change the system. If we act together strategically, creatively and collaboratively, we believe creating a less hostile and more human world for Black people – and all people – is possible. 

What are the monthly traffic metrics for Colorofchange?

6/mo Traffic Growth

-69.40%

All Time Traffic Growth

Create Free Account

Monthly Hits

194k

Time on Site

0.7Mins

Bounce Rate

55%

How fast is Colorofchange growing?

Colorofchange has grown by 109.1% in the last 6 months according to SimilarWeb.

How do people interact with Colorofchange?

Last month, Colorofchange received 194k visitors who spent an average of 0.7 minutes on the website and visited 1.0 different pages per session. Overall, 55% of people bounce on the first visit.

How do people find Colorofchange?

158.3k people (82%) visit Colorofchange directly. 18.3k (9%) people search for them in Google. Whereas, 5.7k (3%) discover Colorofchange through Facebook, Reddit, and YouTube. 4.6k (2%) visitors come from Colorofchange's email newsletters. Finally, 135.1 (0.1%) people come from affiliates and or paid referrals.

Who uses Colorofchange?

Colorofchange's top market is the United States and they receive 170.6k (88.1%) people.
Then the 2nd is France with 4.5k (2.3%).
The 3rd is is Canada with 3k (1.5%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Colorofchange's ads on Google?

Google Ads

Colorofchange.org - Join Our Team - Color Of Change

https://colorofchange.org/careers/#op-336965-special-projects-manager/

Color Of Change wants you! Join our President's Office as a Special Projects Manager. Do you love people, project and event management, and racial and social justice issues? Sign Up. Benefits: Flex Spending Account, Comprehensive Health Insurance, Paid Parental Leave.

Colorofchange.org | Join our team | Sr. Database Manager

https://colorofchange.org/careers/#op-309441-sr-database-manager

Build database infrastructure and develop internal protocols at Color Of Change. Sign today. Highlights: Fresh & Talented Team, Offering Digital Organizing Campaigns, Committed To High Standards Of Working.

Colorofchange.org | Join our team | Sr. Database Manager

https://colorofchange.org/careers/#op-309441-sr-database-manager

Build database infrastructure and develop internal protocols at Color Of Change. Sign today. Highlights: Fresh & Talented Team, Offering Digital Organizing Campaigns, Committed To High Standards Of Working.

colorofchange.org - Do something today‎

https://www.colorofchange.org/

Join ColorOfChange.org and make a difference for Black lives.

Colorofchange.org - Join Our Team - Color Of Change

https://colorofchange.org/careers/

Color Of Change wants you! Join our President's Office as a Special Projects Manager. Do you love people, project and event management, and racial and social justice issues? Sign Up. Benefits: Flex Spending Account, Comprehensive Health Insurance, Paid Parental Leave.

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