Review (August 2025)

Compare the market to find a better deal on your insurance, household bills and finances.

549.22M

Estimated Revenue

7.65M

Website Visitors

2.1/5

Trustpilot Score

What do we know about comparethemarket.com?

Estimated Revenue (2020)

$549.22M

Total Employees

600

Founded

2006

Industry

Internet

Location

Peterborough, United Kingdom

About

comparethemarket.com: Compare the Market to buy home, van, pet, bike, life or car insurance.

Social Links

Alexa Ranking: 8827

What is comparethemarket.com's Revenue?

comparethemarket.com's estimated revenue for 2024 is $549.22M.

What does comparethemarket.com do?

Compare the Market is part of the BGL Group and launched as a UK price comparison site in 2006 to help make saving money and getting a better deal as simple as possible for our customers. We're best known for offering independent and impartial comparison on car, energy and home insurance products but we do lots more too. At Compare the Market, we believe in looking after our people and developing talent. We think that making life enjoyable in and out of work helps us be the best we can. We therefore give our people all kinds of extra benefits, whether that's professional training, healthcare or life insurance, family fun days, monthly prize draws and a whole lot more. We have offices in Peterborough and London, to find out more about our values and join our team visit joinus.comparethemarket.com for information on our live technology roles. Also don't forget to follow us on twitter: @comparemkttech

What are the monthly traffic metrics for Comparethemarket?

6/mo Traffic Growth

-16.20%

All Time Traffic Growth

Create Free Account

Monthly Hits

8M

Time on Site

7.0Mins

Bounce Rate

27%

How fast is Comparethemarket growing?

Comparethemarket has grown by 6.3% in the last 6 months according to SimilarWeb.

How do people interact with Comparethemarket?

Last month, Comparethemarket received 8M visitors who spent an average of 7.0 minutes on the website and visited 6.0 different pages per session. Overall, 27% of people bounce on the first visit.

How do people find Comparethemarket?

2.2M people (28%) visit Comparethemarket directly. 4.8M (63%) people search for them in Google. Whereas, 117.3k (2%) discover Comparethemarket through Facebook, Reddit, and YouTube. 309k (4%) visitors come from Comparethemarket's email newsletters. Finally, 105.2k (1.4%) people come from affiliates and or paid referrals.

Who uses Comparethemarket?

Comparethemarket's top market is the United Kingdom and they receive 7.5M (97.9%) people.
Then the 2nd is United States with 36.8k (0.5%).
The 3rd is is Ireland with 10k (0.1%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Comparethemarket's ads on Google?

Google Ads

Compare Car Insurance - You Could Save Up To £257.59‎

https://www.comparethemarket.com/car-insurance/?SRC=DE92

Buy And Get 2For1 Cinema Tickets On Tues or Wed Plus A Disney Frozen Toy Insurance coverage: Young Driver's, Third Party, 4x4 Vehicles, Over 50's

Top UK credit cards - Compare credit card deals‎

https://www.comparethemarket.com/credit-cards/

Compare a wide range of credit cards to find the right one for you. Get a quote!

Top UK credit cards | Compare credit card deals‎

https://www.comparethemarket.com/credit-cards/

Compare a wide range of credit cards to find the right one for you. Get a quote!

Compare the Market | Cheap Broadband Deals | comparethemarket.com‎

https://www.comparethemarket.com/broadband/

Compare Pet Insurance | Get A Quote Today‎

https://www.comparethemarket.com/pet-insurance/

Insure Your Pet Now & Get 2For1 Cinema Tickets On Tue Or Wed With Meerkat Movies. Dog & Cat Insurance. Quick & Easy Quotes. Dog cover from £3/month. Quotes Tailored By You. Fast & Competitive Quotes. Cat cover from £3/month. Insurance coverage: Dog, Cat,

What do Comparethemarket's customers say about them?

Review Score

2.1/5

Total Reviews

1892

Info

Compare the Market
5 Star
25.0%
4 Star
10.0%
3 Star
5.0%
2 Star
5.0%
1 Star
55.0%
Read reviews that mention
Lesley T

Bogus policies not actually available to buy.

Reviewed on 2021-05-22T19:53:22

Submitted all The correct details on my sons policy as it needs renewing and he’s away in the army.Great quotes. So click to buy. Get to arranging the direct debit and it says they need more information. Why???? I answered every question yet cannot buy. The exact same message in the top 4 quotes all underwritten by AVIVA. Thing is. Same thing happened last year. When he called they said that the policy is no longer on offer and told him £300 per year more. It’s deceitful. I am considering reporting Compare the market to this ombudsman for not monitoring their service. If this was the consumer in the wrong their would soon be repercussions.
read more
sep pourtaymour

Ok comparison, bogus reward

Reviewed on 2021-05-17T14:19:00

The comparison was ok, pretty much like any other comparison site, but I was promised some cash back as advertised when I searched for my car insurance.I took the insurance (with admiral, the company they suggested as a qualifier). But it’s been almost 8 months and I’ve not received anything. I contacted compare the market around 3 months ago, and I still haven’t received a single email (not even an acknowledgment email). Their “cash back” is totally a bad hack!
read more
Rebecca

I bought broadband through compare the…

Reviewed on 2021-05-12T15:21:39

I bought broadband through compare the market the other day and it was easy and the same price as it was on other sites.I also got the 2 for 1 meal deals and cinema tickets. Only thing to watch out for is they told me they had checked my deal and I would be getting 66mbps John Lewis say 34-55mbps in the small print of the contract :(. I think this is more John Lewis lying though.
read more
carl

Just not seeing the best deals anymore

Reviewed on 2021-05-11T20:22:28

Just not seeing the best deals anymore, Most recent example this week, I was quoted £331 for Carinsurance with them yet I found the exact same policy with the same company on Confused.com for only £287, exactly the same information was given to get the quote yet it was £44 less, the reason for this is because Confused.com have exclusive special offers for their Customers thus reducing the price even further, maybe this is something you need to look into doing in order to stay competitive.
read more
Annemarie

Excellent service and partnering…

Reviewed on 2021-05-05T13:39:10

Excellent service and partnering company (Lifesearch) very helpful and responsive in working alongside compare the market and my chosen life insurance provider.Prompt and professional, helpful responses from team at Lifesearch (Jason inparticular) and I was reminded of what good old fashioned customer service is all about. I do not have any negative feedback give :-)
read more
Jones

Avoid

Reviewed on 2021-05-03T13:06:12

Within hours of submitting a quote I’m now being bombarded with SPAM emails and calls despite optingfor no marketing, Very immoral way to process customers data and the nuisance it causes.
read more
linda smith

Compare the market are allowing a…

Reviewed on 2021-04-27T11:29:35

Compare the market are allowing a fraudulent company "Right Choice Insurance Brokers" "RCIB" to liston their searches. Have been conned by this outfit.
read more
Tom D

some bug when trying to compare energy…

Reviewed on 2021-04-25T08:26:12

some bug when trying to compare energy prices - even though you’ve only just selected your supplier it just loops with ‘ Since your last visit the tariff information you provided may have changed’.you select your provider and just get the same error. Useless comparison tool. wont be using this one again! next.
read more

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