Cutco: See Their Revenue, Competitors, Traffic, and Reviews (August 2025)

What do we know about CUTCO Cutlery?

Estimated Revenue (2020)

$200M

Total Employees

2300

Founded

1949

Industry

Consumer Goods

Location

Olean, United States

About

CUTCO Cutlery: Cutco offers a complete selection of cutlery, kitchen knives and accessories. All knives are American made and all products are backed by the Cutco Forever Gurantee.

Social Links

Alexa Ranking: 39022

What is CUTCO Cutlery's Revenue?

CUTCO Cutlery's estimated revenue for 2024 is $200M.

What does CUTCO Cutlery do?

Cutco Cutlery is the largest manufacturer of kitchen cutlery and accessories in North America. It's been manufacturing quality kitchen cutlery at its factory in Olean, N.Y., since 1949. As a direct selling company, Cutco products are marketed directly to consumers in the convenience of their homes, by appointment only. Cutco products feature a Forever Guarantee that includes free sharpening and repairs...forever.

What are the monthly traffic metrics for Cutco?

6/mo Traffic Growth

-30.50%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

3.3Mins

Bounce Rate

53%

How fast is Cutco growing?

Cutco has grown by -42.5% in the last 6 months according to SimilarWeb.

How do people interact with Cutco?

Last month, Cutco received 1M visitors who spent an average of 3.3 minutes on the website and visited 3.0 different pages per session. Overall, 53% of people bounce on the first visit.

How do people find Cutco?

525.7k people (47%) visit Cutco directly. 446.5k (40%) people search for them in Google. Whereas, 32.5k (3%) discover Cutco through Facebook, Reddit, and YouTube. 26.9k (2%) visitors come from Cutco's email newsletters. Finally, 4.9k (0.4%) people come from affiliates and or paid referrals.

Who uses Cutco?

Cutco's top market is the United States and they receive 1.1M (94.6%) people.
Then the 2nd is Canada with 43.5k (3.9%).
The 3rd is is Mexico with 1.7k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Cutco's ads on Google?

Google Ads

Cutco.com | Official Site of Cutco | Kitchen Knives & More

https://www.cutco.com/

Knives, tips & tricks, and recipes. Cutco is the perfect assistant to any home cook. Since 1949, home cooks have trusted Cutco in their kitchens. Made In The USA. Forever Guarantee. Shipping Included. Free Sharpening Forever.

Cutco.com | Official Site of Cutco | Everything Guaranteed Forever‎

https://www.cutco.com/products/knives.jsp

Highly Rated Kitchen Knives - Average 4.9/5 Stars. Celebrating 70 Years - Since 1949. Cutco has a variety of kitchen products guaranteed to make prep work easier. Official Cutco Site.

Cutco.com | Official Site of Cutco | Kitchen Knives‎

https://www.cutco.com/products/knives.jsp

Shop our variety of Kitchen Knives. Free Sharpening Forever. USA Made.

Cutco.com | Official Site of Cutco | Family Owned

https://www.cutco.com/products/thumbnail.jsp

Highly Rated Kitchen Knives - Average 4.9/5 Stars. Celebrating 70 Years - Since 1949. Cutco has a variety of kitchen products guaranteed to make prep work easier. Types: Kitchen Knives, Table Knives, Flatware, Cookware, Outdoor, Kitchen Tools, Gadgets.

cutco.com - Shop Cutco - Kitchen Knives‎

https://www.cutco.com/products/knives.jsp

Free Sharpening. Shipping Included. Family Owned. Made in USA. Official Cutco Site · Free Sharpening & Repair · American Made Knives · Free Sharpening Forever

What do Cutco's customers say about them?

Review Score

4.1/5

Total Reviews

5 Info

Cutco Cutlery

5 Star

80.0%

4 Star

0.0%

3 Star

0.0%

2 Star

0.0%

1 Star

20.0%

Read reviews that mention

Paul

Forever in our family

Reviewed on 2021-03-10T02:22:11

We have been using cutco knives in our home for over 50 years. Top quality, worth every penny.

Jason

So far, everything my mother said they would be.

Reviewed on 2020-12-08T21:11:32

Cutco 1764, 3721, 4120, 77KU, and by far my absolute favorite 1766. Pricey to say the least and if you want finger parts in your salad,

Campbell

Lifetime knives

Reviewed on 2020-10-15T04:44:28

Lifetime knives. It’s an investment but worth every penny. I have many knives and always go for my cutcos first.

Sebastian Burlacu

Complete sham marketing

Reviewed on 2018-04-21T02:22:01

Complete sham marketing. Overpriced knives. I was a part of this industry for too long and I will never

james m

Finest in the world

Reviewed on 2011-08-29T23:14:18

cutco makes the best knives ever

Healthalliance

Health alliance sells health insurance plans in illinois, iowa, indiana, ohio, and washington with the doctors you trust and local customer service.... More

Review (August 2025)

Cutco offers a complete selection of cutlery, kitchen knives and accessories. all knives are american made and all products are backed by the cutco forever gurantee.

Estimated Revenue (2020)

$200M

Total Employees

2300

Founded

1949

Industry

Consumer Goods

Location

Olean, United States

About

CUTCO Cutlery: Cutco offers a complete selection of cutlery, kitchen knives and accessories. All knives are American made and all products are backed by the Cutco Forever Gurantee.

Social Links

What is CUTCO Cutlery's Revenue?

CUTCO Cutlery's estimated revenue for 2024 is $200M.

What does CUTCO Cutlery do?

6/mo Traffic Growth

-30.50%

All Time Traffic Growth

Monthly Hits

1M

Time on Site

3.3Mins

Pages per Visit

3.0

Bounce Rate

53%

How fast is Cutco growing?

Cutco has grown by -42.5% in the last 6 months according to SimilarWeb.

How do people interact with Cutco?

Last month, Cutco received 1M visitors who spent an average of 3.3 minutes on the website and visited 3.0 different pages per session. Overall, 53% of people bounce on the first visit.

How do people find Cutco?

525.7k people (47%) visit Cutco directly. 446.5k (40%) people search for them in Google. Whereas, 32.5k (3%) discover Cutco through Facebook, Reddit, and YouTube. 26.9k (2%) visitors come from Cutco's email newsletters. Finally, 4.9k (0.4%) people come from affiliates and or paid referrals.

Who uses Cutco?

Cutco's top market is the United States and they receive 1.1M (94.6%) people.Then the 2nd is Canada with 43.5k (3.9%).The 3rd is is Mexico with 1.7k (0.2%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

Review Score

4.1/5

Total Reviews

5

Info

Read reviews that mention

Forever in our family

So far, everything my mother said they would be.

Lifetime knives

Complete sham marketing

Finest in the world

Cutco's top market is the United States and they receive 1.1M (94.6%) people.
Then the 2nd is Canada with 43.5k (3.9%).
The 3rd is is Mexico with 1.7k (0.2%).