Review (August 2025)
Deciem is an abnormal beauty company housing a humble and happy umbrella of skincare and makeup brands like the ordinary, hylamide, niod and more.
12M
Estimated Revenue
5.42M
Website Visitors
2.5/5
Trustpilot Score
What do we know about DECIEM | THE ABNORMAL BEAUTY COMPANY?
Estimated Revenue (2020)
$12M
Total Employees
730
Founded
2013
Industry
Research
Last Funding Date
Other Jun 2017
Location
Toronto, Canada
About
DECIEM | THE ABNORMAL BEAUTY COMPANY: We're a humble and happy umbrella of good beauty brands. Explore our brands like The Ordinary, Hylamide, NIOD and more.
What is DECIEM | THE ABNORMAL BEAUTY COMPANY's Revenue?
DECIEM | THE ABNORMAL BEAUTY COMPANY's estimated revenue for 2024 is $12M.
What does DECIEM | THE ABNORMAL BEAUTY COMPANY do?
DECIEM is a humble and happy umbrella of good beauty brands like NIOD, Hylamide & The Ordinary. We've been called every good and bad thing you can think of like "The most thrilling thing to happen to skincare" and "The hottest beauty company right now". Over the past year, we've sold a product every second, opened the doors to our 42nd store and welcomed our 700th employee. With over 50 products in development, a new HQ under construction and plans for even further retail expansion, we are excited to do even bigger things in 2019. DECIEM was founded in 2013 by "the beauty world's most exciting disruptor", Brandon Truaxe. During a four-month co-op at a skincare lab, he became angry at the lack of passion, transparency or insight when beauty products were being developed. After selling his first software company, many years later, Brandon's frustration at the beauty industry remained and he set off to make a change in the beauty business. That change is DECIEM and we're working really hard to continue Brandon's vision for a better world of beauty. Everything we do is of exceptional quality. Today, quality is no longer defined by price points or distribution channels. Quality today means being authentic, being different, being functional, being beautiful and being sensibly priced, even to the wealthy. And we respect these principles. We choose to serve the educated, the curious and the intelligent who appreciate our dedication to this very genuine definition of quality. We're continuing to grow and need all the help we can get. If you are much more than the work you do now please say hello at [email protected] - we'd really love to meet you.
What are the monthly traffic metrics for Deciem?
6/mo Traffic Growth
18.60%
All Time Traffic Growth
Create Free Account
Monthly Hits
5M
Time on Site
4.7Mins
Pages per Visit
5.0
Bounce Rate
41%
How fast is Deciem growing?
Deciem has grown by -33.4% in the last 6 months according to SimilarWeb.
How do people interact with Deciem?
Last month, Deciem received 5M visitors who spent an average of 4.7 minutes on the website and visited 5.0 different pages per session. Overall, 41% of people bounce on the first visit.
How do people find Deciem?
2M people (37%) visit Deciem directly. 2.9M (53%) people search for them in Google. Whereas, 217.1k (4%) discover Deciem through Facebook, Reddit, and YouTube. 116.2k (2%) visitors come from Deciem's email newsletters. Finally, 165.8k (3.1%) people come from affiliates and or paid referrals.
Who uses Deciem?
Deciem's top market is the United States and they receive 1.8M (33.9%) people.Then the 2nd is Canada with 723.6k (13.4%).The 3rd is is United Kingdom with 608.8k (11.2%).
Traffic Growth (last 6 months)
What are Deciem's ads on Google?
Google Ads
DECIEM Official Site - DECIEM
https://deciem.com/
DECIEM is a happy umbrella of good beauty brands including The Ordinary, NIOD and Hylamide. Explore Skincare products including cleansers, antioxidants, serums, oils & retinoids. Vegan. Regimen Guide. Cruelty Free. Free shipping over $25.
The Ordinary - Explore The Ordinary
https://deciem.com/en-us/theordinary
An evolving collection of treatments offering familiar, effective, clinical technologies. Clinical formulations with integrity including Niacinimide 10% + Zinc 1% and "Buffet" Vegan. Regimen Guide. Free shipping over $25. Cruelty Free. Brands: The Ordinary, NIOD, Hylamide.
The Ordinary - The Ordinary Skincare
https://deciem.com/en-us/theordinary
An evolving collection of treatments offering familiar, effective, clinical technologies. Clinical formulations with integrity. Explore our award winning, cruelty-free skincare. Vegan. Cruelty Free. Regimen Guide. Free shipping over $25. Brands: The Ordinary, NIOD, Hylamide.
The Ordinary - Free Shipping on $25+
https://theordinary.deciem.com/
Award winning skincare featuring top selling Niacinimide 10% + Zinc 1% and "Buffet" Cruelty Free. Free shipping over $25. Regimen Guide. Vegan. Brands: The Ordinary, NIOD, Hylamide, Chemistry Brand, Fountain, HIF.
Deciem | The Ordinary
https://deciem.com/brand/the-ordinary
Explore Skincare products including cleansers, antioxidants, serums, oils & retinoids. Vegan. Cruelty Free. Free shipping over $25. Brands: The Ordinary, NIOD, Hylamide, Chemistry Brand, Fountain, HIF.
What do Deciem's customers say about them?
Review Score
2.5/5
Total Reviews
1690
Info
DECIEM IS ABNORMALRead reviews that mention
I was a bit worried…
Reviewed on 2021-05-17T15:39:13
Will order again
Reviewed on 2021-05-17T15:29:00
Order hasn't been locally delivered after 1 month
Reviewed on 2021-05-14T19:42:51
Never will i purchase through Deciem again!
Reviewed on 2021-05-11T15:03:17
VERY BAD EXPERIENCE
Reviewed on 2021-05-11T10:13:17
avoid this website
Reviewed on 2021-05-09T23:52:31
Order still not shipped a month later
Reviewed on 2021-05-05T17:48:24
Ordered debited but not shipped for more than 2 weeks
Reviewed on 2021-05-01T09:50:37
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