Defenders: See Their Revenue, Competitors, Traffic, and Reviews (July 2025)

Review (July 2025)

Defenders of wildlife works on the ground, in the courts, and on capitol hill to protect and restore imperiled wildlife and habitats across north america. together, we

8.39M

Estimated Revenue

200.91k

Website Visitors

4/5

Trustpilot Score

What do we know about Defenders of Wildlife?

Estimated Revenue (2020)

$8.39M

Total Employees

210 Founded

1947

Industry

Nonprofit Organization Management

Location

Washington, United States

About

Defenders of Wildlife: Defenders of Wildlife works on the ground, in the courts, and on Capitol Hill to protect and restore imperiled wildlife and habitats across North America. Together, we

Social Links

What is Defenders of Wildlife's Revenue?

Defenders of Wildlife's estimated revenue for 2024 is $8.39M.

What does Defenders of Wildlife do?

Defenders of Wildlife is dedicated to the protection of all native animals and plants in their natural communities. For more than six decades, Defenders of Wildlife has been a leading force in the protection of wildlife and wild lands. We employ innovative, science-based approaches to protect imperiled wildlife, advocate for wildlife friendly climate and renewable energy policies and conserve and restore native habitat. With more than 1 million members and activists, Defenders of Wildlife is a leading advocate for innovative solutions to safeguard our wildlife heritage for generations to come. Defenders' approach is direct and straightforward - We protect and restore imperiled species throughout North America by transforming policies and institutions and promoting innovative solutions – and this approach makes a lasting difference for wildlife and its habitat. Defenders works on the ground, in the courts, and on Capitol Hill to protect and restore imperiled wildlife across North America and around the world. Together, we can ensure a future for the wildlife and wild places we all love.

What are the monthly traffic metrics for Defenders?

6/mo Traffic Growth

31.60%

All Time Traffic Growth

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Monthly Hits

201k

Time on Site

2.0Mins

Bounce Rate

56%

How fast is Defenders growing?

Defenders has grown by 58.9% in the last 6 months according to SimilarWeb.

How do people interact with Defenders?

Last month, Defenders received 201k visitors who spent an average of 2.0 minutes on the website and visited 1.0 different pages per session. Overall, 56% of people bounce on the first visit.

How do people find Defenders?

85.5k people (43%) visit Defenders directly. 98.5k (49%) people search for them in Google. Whereas, 13.1k (7%) discover Defenders through Facebook, Reddit, and YouTube. 599.5 (0%) visitors come from Defenders's email newsletters. Finally, 0 (0.0%) people come from affiliates and or paid referrals.

Who uses Defenders?

Defenders's top market is the United States and they receive 164k (81.6%) people.
Then the 2nd is Canada with 4.6k (2.3%).
The 3rd is is United Kingdom with 3.9k (2.0%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Defenders's ads on Google?

Google Ads

Defenders.org - Defenders of Wildlife - Donate Today

https://support.defenders.org/page/18240/donate/1

The Trump administration pushes anti-wildlife agenda that puts many species at risk. Our most vulnerable wildlife need your help. Will you donate today and defend them? 96% of Funds to Programs. BBB Accredited Charity. Use PayPal to Donate. Defending Since 1947.

Adopt a Wild Animal - Wildlife Adoptions Make Great Gifts‎

https://secure.defenders.org/site/SPageNavigator/wagc_homepage.html

Get 10% Off with Promo Code GIVE BBB Accredited Charity · 97% of Funds To Programs · Defending Since 1947

Adopt a Wild Animal | Get a Cute Plush. Ships Free | defenders.org‎

https://defenders.org/content/adopt-animal

Your animal adoption helps Defenders of Wildlife save endangered species! BBB Accredited Charity · Defending Since 1947 · 97% of Funds To Programs

Gray Wolf Facts - Defenders of Wildlife

https://defenders.org/wildlife/gray-wolf

Get the Facts on Wolves: Behavior, Threats, Conservation, Video & More. 97% of Funds To Programs. Defending Since 1947. Help Us Raise $200k. BBB Accredited Charity. Highlights: Newsroom Available, Donation Option Available.

Facts About Cheetah | Defenders of Wildlife | defenders.org‎

https://defenders.org/cheetah/basic-facts

Learn Facts About Cheetahs Behavior, Conservation & More. BBB Accredited Charity. Help Us Raise $200k. 97% of Funds To Programs. Defending Since 1947. Highlights: Instant Alerts & Updates Available, BBB Accredited Charity.

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