Review (August 2025)
A one stop shop for all your knitting & crochet needs, from popular yarns and brands to new patterns and inspiration, as well as value-packed yarn packs and award-winning ready-made kits. get free delivery when you spend £25 or more. save with deramores rewards. 5x winners at the british knitting & crochet awards 2019
2.51M
Estimated Revenue
272.08k
Website Visitors
3.7/5
Trustpilot Score
What do we know about Deramores Retail Limited?
Estimated Revenue (2020)
$2.51M
Total Employees
12
Founded
2010
Industry
Retail
Location
Peterborough, United Kingdom
About
Deramores Retail Limited: A one stop shop for all your knitting & crochet needs, from popular yarns and brands to NEW patterns and inspiration, as well as value-packed yarn packs and award-winning ready-made kits. Get FREE delivery when you spend £25 or more. SAVE with Deramores rewards. 5x winners at the British Knitting & Crochet Awards 2019
What is Deramores Retail Limited's Revenue?
Deramores Retail Limited's estimated revenue for 2024 is $2.51M.
What does Deramores Retail Limited do?
Deramores is the UK’s leading online, award-winning knitting and crochet retailer. What do we do? It’s simple really! We delight in the everyday with the pleasure of hand-picking the finest fibers from across the globe and delivering them straight to your door. Founded in a pleasantly warm summer of 2010, our passion is simply sourcing, curating and creating the highest standard of choice, value and service to knitters and crocheters worldwide. And we really do love what we do. Currently, we have one of the largest and curated ranges of yarns and patterns in the United Kingdom and stock fantastic fibers and needles and other bits and bobs from some of the biggest well-known brands including Sirdar, Scheepjes, Stylecraft and Rowan, as well as scouring the globe for beautiful yarns like Blue Sky Fibers, SweetGeorgia, Lorna's Laces and The Fibre Co among many others. We also produce our very own award-winning yarn range, with new additions coming in AW16. Knowing the importance of looking after the knitting and crocheting community, our friendly customer service team are on hand six days a week to answer any of your questions, from patterns to pom poms, stitches to stashes. While Deramores was founded in the UK, and is based here, over the years we have grown and now supply well-known brands and exciting new fiber products globally, and ship everywhere!
What are the monthly traffic metrics for Deramores?
6/mo Traffic Growth
-37.60%
All Time Traffic Growth
Create Free Account
Monthly Hits
272k
Time on Site
3.4Mins
Pages per Visit
8.0
Bounce Rate
46%
How fast is Deramores growing?
Deramores has grown by 24.9% in the last 6 months according to SimilarWeb.
How do people interact with Deramores?
Last month, Deramores received 272k visitors who spent an average of 3.4 minutes on the website and visited 8.0 different pages per session. Overall, 46% of people bounce on the first visit.
How do people find Deramores?
109.8k people (40%) visit Deramores directly. 114.4k (42%) people search for them in Google. Whereas, 12.1k (4%) discover Deramores through Facebook, Reddit, and YouTube. 3.6k (1%) visitors come from Deramores's email newsletters. Finally, 24.3k (8.9%) people come from affiliates and or paid referrals.
Who uses Deramores?
Deramores's top market is the United Kingdom and they receive 149.6k (55.0%) people.Then the 2nd is United States with 55.6k (20.5%).The 3rd is is Australia with 17.5k (6.4%).
Traffic Growth (last 6 months)
What do Deramores's customers say about them?
5 Star
70.0%
4 Star
0.0%
3 Star
10.0%
2 Star
0.0%
1 Star
20.0%
Read reviews that mention
Cathrine Moon
I will definitely shop with Deramores again
Reviewed on 2021-05-28T21:11:46
Nice range of yarns. Good prices. Prompt delivery. I will shop with them again
SUSAN HALL
I have had many problems with this…
Reviewed on 2021-05-25T17:06:48
I have had many problems with this company over the years but have persevered. These include higher pricing of yarn,waiting up to 3 weeks for a delivery, finding that most of the 'sale' items have only 2 or 3 balls of yarn available and the inability to collect 'Reward' points accrued from yarns other than Deramores own. I have found today that only a portion of my Reward is being deducted from my order of Deramores own yarn. I have stopped all communication with this firm now as in my opinion it is at worst not reliably honest and at best is increasingly incompetent,
read more
Tanya
My new order was dispatched only a few…
Reviewed on 2021-05-19T16:18:22
My new order was dispatched only a few hours after ordering. Everything is in stock and arrives beautifully wrapped .It is a pleasure to do business with Deramores. Their customer service is Top Shelf !!
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Kim Bennett
Thank you Jade and thank you Deramores
Reviewed on 2021-05-17T11:19:32
I can’t fault Deramores for customer service.. Jade went above and beyond to help me out and even telephoned me to say she’d sourced the yarn I was after.I buy all my knitting yarn from them.. brilliant customer service with a personal touch!
read more
dorian
Blossom and Bloom Knit Along Kit and Pattern
Reviewed on 2021-05-15T18:45:47
I have knitted several blankets before from Magazine and Book knitalongs sourcing my own yarn which is not always easy to get all of the colours needed.This time in lockdown I thought I'd make my life easier by ordering the kit online Was I wrong!!! The yarns have been substituted for the original so that the colour and quality varies. One marked DK would surely be 4 ply. It would knit up lovely in a baby garment but its meant to be used in fairisle in this project. Some squares use intarsia method, some cable and one fairisle so it is challenging. Even more so if the abbreviations for the complex cable sections are missing. I have been trying to get them from their customer services for 3 weeks now to no avail and have even written to the designer via Facebook. Deramores customer Services seems to employ people who are very good at sending out standard letters but do not necessarily knit or crochet, which I find odd as they sell yarn. I don't have any problem with using own brand yarn but the quality i.e. the thickness of it does affect the finished project and this hasn't been thought thru properly in my opinion. I have been knitting for over 40 years and have knitted for leading knitwear designers so I think I speak with some credibility.
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Pat
Good
Reviewed on 2021-05-15T13:54:19
I have used Deramores before and find the customer service excellent . I have always been pleased with the service they offer and their own brand Studio yarn is lovely .My order was incomplete at first because of a shade being out of stock I had to wait 4 months for the colour but once reminded they sent out my remaining wool within a few days .
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SANDRA ASHWORTH
Excellent service…
Reviewed on 2021-05-10T19:39:59
I recently asked Deramores zendesk for help and received a reply within minutes, after which I placed an order,Friday lunchtime and received my purchases before 10.30am Monday morning.
Prompt answer to my query and fantastically fast handling of my order. Excellent service.
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Sam
ALWAYS EXCELLENT!
Reviewed on 2021-05-08T22:18:33
I have made many many purchases from Deramores and I have to say that my experiences have been excellent.The wool is always well packaged and very promptly posted. Their prices are competitive too!
It is my go to wool shop!
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