Review (August 2025)

Divatress is your ultimate online wig store where you purchase the highest-quality, yet-affordable wigs. but we're more than just wigs. browse our vast selection of lace front wigs, crochet hair, half wigs, ponytails, remy bundles, hair extensions and beauty products. we're here to help you look and feel your best!

5.27M

Estimated Revenue

697.98k

Website Visitors

2.9/5

Trustpilot Score

What do we know about Divatress?

Estimated Revenue (2020)

$5.27M

Total Employees

3

Founded

2009

Industry

Retail

Location

Chicago, United States

About

Divatress: Divatress Is Your Ultimate Online Wig Store Where You Purchase The Highest-quality, Yet-affordable Wigs. But we're more than just wigs. Browse our vast selection of lace front wigs, crochet hair, half wigs, ponytails, remy bundles, hair extensions and beauty products. We're here to help you look and feel your best!

Social Links

What is Divatress's Revenue?

Divatress's estimated revenue for 2024 is $5.27M.

What does Divatress do?

Divatress is a leading online hair and wig store that offers an amazing assortment of wigs and beauty products. We're more than just wigs -- Browse our vast selection of hair pieces including lace front wigs, crochet hair, half wigs and more. We value our wonderful Divas and our goal is to help you look and feel your best! Feel like a Diva. Be a Diva.

What are the monthly traffic metrics for Divatress?

6/mo Traffic Growth

3.70%

All Time Traffic Growth

Create Free Account

Monthly Hits

698k

Time on Site

5.5Mins

Bounce Rate

52%

How fast is Divatress growing?

Divatress has grown by -9.2% in the last 6 months according to SimilarWeb.

How do people interact with Divatress?

Last month, Divatress received 698k visitors who spent an average of 5.5 minutes on the website and visited 7.0 different pages per session. Overall, 52% of people bounce on the first visit.

How do people find Divatress?

227.2k people (33%) visit Divatress directly. 389.3k (56%) people search for them in Google. Whereas, 49.4k (7%) discover Divatress through Facebook, Reddit, and YouTube. 14.4k (2%) visitors come from Divatress's email newsletters. Finally, 7.3k (1.1%) people come from affiliates and or paid referrals.

Who uses Divatress?

Divatress's top market is the United States and they receive 594.2k (85.1%) people.
Then the 2nd is Canada with 40.8k (5.8%).
The 3rd is is United Kingdom with 10.1k (1.4%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Divatress's ads on Google?

Google Ads

Divatress.com | Divatress | Wigs Wigs Available‎

https://www.divatress.com/lace-front-wigs.html

Premiere Online Wig Shop For Wigs Wigs And Lace Wigs. Fast Delivery. Free Shipping Over $59. Brands: FreeTress, Bobbi Boss, Sensationnel, Outre, Zury, Model Model, It's A Wig, Mane Concept, Vivica Fox Collection, Motown Tress.

Bobbi boss lace wigs Sale - Fast Delivery

https://www.divatress.com/collections/bobbi-boss

Let Us Help You Look & Feel Your Best With Our Amazing Selection Of Bobbi Boss Wigs

Keyword: bobbi boss lace front wigs

Bobbi Boss Wigs On Sale - Summer Clearance Sale Now

https://www.divatress.com/collections/wigs/bobbi-boss

Enjoy A Hassle Free Shopping Experience & Fast Same Day Order Processing. We've Been Trusted By Divas Worldwide Since 2009. Free Shipping Over $70. Brands: FreeTress, Bobbi Boss, Sensationnel, Outre, Zury, Model Model, It's A Wig, Mane Concept.

FreeTress Lace Front Wigs | Divatress

https://www.divatress.com/collections/lace-front-wigs/freetress

Shop Our Selection Of Wigs From Top Brands - Sensationnel, FreeTress, Bobbi Boss & More! Fast Free Shipping On Orders Over $70. Free Shipping Over $70. Brands: FreeTress, Bobbi Boss, Sensationnel, Outre, Zury, Model Model, It's A Wig, Mane Concept.

Lace Wig | Don't Miss Our BFF Sale On Now | divatress.com‎

https://www.divatress.com/lace-front-wigs.html

Don't Miss Our Biggest Sale Of The Year! Fast Free Shipping Orders Over $49

What do Divatress's customers say about them?

Review Score

2.9/5

Total Reviews

6

Info

Divatress
5 Star
33.3%
4 Star
0.0%
3 Star
16.7%
2 Star
16.7%
1 Star
33.3%
Read reviews that mention
Love Rice

Horrible

Reviewed on 2021-05-06T23:23:01

Horrible, scammer. Go somewhere else. You will lose more than you bargain for. And end up empty handed .I brought a half up and half down ponytail when I received it you could tell someone already touch it and it was already deattach from the box. Also open. So I send it back reminder I had to pay addition shipping cost. So they refund what I pay for the hair but not my original shipping cost. So I lost and don't even have the product I wanted. It cost me money for nothing they are such scammer. I will be sticking with sam's beauty for now on. The only reason I bought from here is because Sam's didn't have the color I wanted but they do now. It is higher but that is alright with me because I know it is going to be new plus Shipping is cheaper and returns are free.
read more
Ericka Salary

Product isn't bad but their tactics are horrible.

Reviewed on 2021-05-03T22:32:56

It isn't that the product is bad, the customer service is. I would go to cancel an order and they just ship it.They have no link to cancel it, only to send a message to customer service, which is supposed to be a live chat and it isn't. The fact that they hold an order and then ship it as soon as you ask to cancel it, with no returns accepted, tell me I can't trust them. I like their products but if I can't trust you not to do some underhanded stuff like that, especially more than once, then I can't do business with you. So, be aware that once you place an order you are stuck with it and they don't care even a little. Be sure in your decision to work with them.
read more
None

Less than intelligent way of running a business!

Reviewed on 2021-03-27T17:47:53

I will no longer spend money on this company, as they don't value me as a customer. I have spent a total of 500USD on this company,and they have thrown out future purchases over a 9.95USD clip in bang, that was never sent to me. This is not how you run a business!
read more
J’nae Carter

The shipping sucks

Reviewed on 2020-07-22T19:10:41

My order had almost two weeks to ship to ups, and it never got there. I selected three day shipping on the website when I ordered from there.I understand shipping is delayed by 1 or 2 days becuase of COVID, but in the span of five days, it should have at least been at ups! I was worried the whole time if this website was a scam. I was thinking they were gonna take my money and never ship my order. Finally, after waiting almost two weeks, I called and cancel my order, and I did receive a full refund, so at least there's that.
read more
Samantha Swasey

Speaking from my experience

Reviewed on 2020-06-11T02:14:40

Speaking from my experience. This is the second website that I have used to place an order for wigs.As I was shopping for wigs I was a little confused about something so I sent divatress a message through their chat line. I received a response to my question within 24 to 48 hours. Although prior to that I still placed my order because I was able to answer my own question as I was shopping the web for wigs. I place my order, I received an email immediately. Then within 48 hours I received another email stating that my item was being shipped. Soon after I received an email stating my item was shipped out. I received my item in less than a week. I'm very satisfied with my wig and I will shop divatress again. 1. DIVATRESS ANSWERED MY QUESTION 2. DIVATRESS CONFIRM MY ORDER HAVING BEEN RECEIVED 3. DIVATRESS CONFIRM ITEM BEING PREPARED FOR SHIPMENT 4. DIVATRESS CONFIRM ITEM BEING SHIPPED OUT 5.I RECEIVED MY ORDER IN LESS THAN ONE WEEK IMPORTANTLY MY ITEM IS BEAUTIFUL AND I AM VERY SATISFIED THANK YOU DIVATRESS! YOU GET *****
read more
Diane Everett

All the Beauty Supply stores were…

Reviewed on 2020-05-07T01:43:10

All the Beauty Supply stores were closed in NYC during the Covid-19 Stay at Home Order,so I placed my order for three Motown Tress wigs and received my order within 5 business days by free delivery. I got exactly what I ordered and will definitely order from Divatress again. Very happy customer!
read more

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