Review (August 2025)

The dog food advisor's unbiased dog food reviews and ratings searchable by brand or star rating. find the best dry, canned or raw food for your dog.

2M

Estimated Revenue

1.35M

Website Visitors

3/5

Trustpilot Score

What do we know about Dog Food Advisor?

Estimated Revenue (2020)

$2M

Total Employees

11

Founded

2008

Industry

Publishing

Location

Williamsburg, United States

About

Dog Food Advisor: The Dog Food Advisor's unbiased dog food reviews and ratings searchable by brand or star rating. Find the best dry, canned or raw food for your dog.

Social Links

Alexa Ranking: 106821

What is Dog Food Advisor's Revenue?

Dog Food Advisor's estimated revenue for 2024 is $2M.

What does Dog Food Advisor do?

The Dog Food Advisor is an online information service presenting unbiased ratings and reviews of more than 600 dog food brands. The Advisor also hosts a searchable directory to help pet food retailers attract customers actively looking for the products they sell.

What are the monthly traffic metrics for Dogfoodadvisor?

6/mo Traffic Growth

12.10%

All Time Traffic Growth

Create Free Account

Monthly Hits

1M

Time on Site

2.4Mins

Bounce Rate

65%

How fast is Dogfoodadvisor growing?

Dogfoodadvisor has grown by -2.9% in the last 6 months according to SimilarWeb.

How do people interact with Dogfoodadvisor?

Last month, Dogfoodadvisor received 1M visitors who spent an average of 2.4 minutes on the website and visited 2.0 different pages per session. Overall, 65% of people bounce on the first visit.

How do people find Dogfoodadvisor?

468.1k people (35%) visit Dogfoodadvisor directly. 777.4k (58%) people search for them in Google. Whereas, 28.7k (2%) discover Dogfoodadvisor through Facebook, Reddit, and YouTube. 51.7k (4%) visitors come from Dogfoodadvisor's email newsletters. Finally, 1.1k (0.1%) people come from affiliates and or paid referrals.

Who uses Dogfoodadvisor?

Dogfoodadvisor's top market is the United States and they receive 1.1M (81.8%) people.
Then the 2nd is Canada with 86.4k (6.4%).
The 3rd is is United Kingdom with 30.7k (2.3%).

Traffic Growth (last 6 months)

All Traffic Source

Country Share

Traffic Growth (last 12 months)

See 12/mo Traffic Stats

What are Dogfoodadvisor's ads on Google?

Google Ads

Dog Food Reviews A To Z - Dog Food Reviews and Ratings

https://www.dogfoodadvisor.com/

Expert opinion. Trusted advice. We help you choose the best food for your dog. Wellness Complete Health Dog Food Review (Canned) 12/13/2020.

Latest Dog Food Recalls - Dog Food Reviews A To Z

https://www.dogfoodadvisor.com/

Expert opinion. Trusted advice. We help you choose the best food for your dog. Wellness Complete Health Dog Food Review (Canned) 12/13/2020.

Dog Food Reviews A To Z - Let Us Help You

https://www.dogfoodadvisor.com/

Expert opinion. Trusted advice. We help you choose the best food for your dog. Wellness Complete Health Dog Food Review (Canned) 12/13/2020.

Latest Dog Food Recalls - The Best Dog Foods

https://www.dogfoodadvisor.com/

Expert opinion. Trusted advice. We help you choose the best food for your dog. Wellness Complete Health Dog Food Review (Canned) 12/13/2020.

Dog Food Reviews and Ratings - Dog Food Reviews A To Z

https://www.dogfoodadvisor.com/

Expert opinion. Trusted advice. We help you choose the best food for your dog. Wellness Complete Health Dog Food Review (Canned) 12/13/2020.

What do Dogfoodadvisor's customers say about them?

Review Score

3/5

Total Reviews

2

Info

Dog Food Advisor
5 Star
50.0%
4 Star
0.0%
3 Star
0.0%
2 Star
0.0%
1 Star
50.0%
Read reviews that mention
Cornelia Johnson

Not trustworthy

Reviewed on 2014-02-22T22:12:47

Dentist Michael Sagman, editor and owner,of this site, doesn’t have any real credentials in dog nutrition; and his co-workers Shawna Noffsinger,Marie Shavasta Danzell, Janice D. McCollan with nicknames Shawna, Inked Mary, Betsy Greer and JanMom2Cav as well as those others hiding their identity, such as Hounddog, Pattyvaugn, among most others should have been more humble because it turns out the majority of them are housewives and none of them have careers in real life and NONE of these contributors have ANY real credentials in DOG NUTRITION as of this date yet they have been making ridiculous claims about it. When you look though the posts it is striking with what arrogance and rigidness they bully 'outsiders' and mistreat others but brown nose Mike. In the end he deletes unwanted posts and leaves those that suit him and makes outrages accusations, threatening people with legal action for speaking the truth, but the legal action or accusation are not based in fact and/or law. They will twist and turn facts as they please and talk and bully as they please, kind of mean kids in high school at times. It is very unjust the way they judge dog food based on a questionable bias on such a surface level. If you want a good dog food, look for a holistic brand and make sure they don't use any ingredients from China and most is USA sourced. How the food is made is important, not just the ingredients list that can be VERY misleading. The aforementioned website is not to be trusted and their star-rating system is wrong! It doesn't take into consideration the companies' practices, sources of ingredients, the question if it is human grade type quality, recalls how the food is made and where etc. Several of their 5-star foods have had several recalls, I think that says it all. The information is indeed BIASED and NOT unbiased as claimed. A lot of veterinarians challenging the flawed studies and erroneous data have been unfairly blocked from the site and Mike Sagman is not shy about making up stories in order to defend and construe facts not based in law. When the vets come back with an alternative email address he threatens to put them in prison or with other malicious acts that cannot be legally taken! But he cannot do that and it was for them not unlawful to re-post their honest posts that have been deleted unfairly, it is not unlawful to post with an alterntive name, just like some of his co-workers do it. All the veterinarians wanted was to provide HONEST not DISHONEST information and correct the false and misleading data! Also their calculations of ingredients is not accurate, often they take averages and the points could be off by as much as 4% yet if a food has 1% less meat protein it gets less 1 star; so that is just ridiculous. The website is not a trusted source of information. Just look at the credentials the people posting have that says it all.
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Basia Malko

Nutritional Ratings of Dog Food Products

Reviewed on 2012-06-17T19:01:40

I recommend this site to all dog owners and/or dog caregivers. Using the vast amount of information on Dogfoodadvisor,I was able to make comparisons of a large variety of dog food in search of something to relieve our beagle's allergies. I think that I was successful when I found a grain-free dry food for seniors dogs. I was also shocked to discover that the expensive food the vet recommended for her, which we being desperate bought at his office, had a nutritional rating of only one star.
read more

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